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Human Resource Management - British Airways

Added on - 23 Nov 2020

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Human ResourceManagement
INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Purpose and functions of HRM.............................................................................................3P2. Strength and weakness of different approaches of recruitment and selection fororganization.................................................................................................................................6TASK 2..........................................................................................................................................10P3 Benefits of different HRM practices for employer and employee.......................................10P4 Effectiveness of different HRM practices in terms of raising profit and productivity........11TASK 3..........................................................................................................................................13P5 Importance of employee relations for influencing HRM decision making process............13P6 Key aspects of employees relations management and Key elements of employmentlegislation..................................................................................................................................14TASK 4..........................................................................................................................................15P7 Application of HRM practices in work related context.......................................................15CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONHuman resource management is a strategic framework for effective management of staffmembers in order to help organization for gaining competitive advantage. In simple terms, it isknown as HR department which is primarily concerned with management of workforce within anenterprise by maximizing their performance. However, this section is responsible for number ofactivities which are related with employee benefits such as; recruitment, selection, training,development, performance appraisal and various other activities related with employees(Armstrongand Taylor,2014). British Airways is a most famous aviation organization andoffered travelling services to large number of customers. In fact, expanded across variousmarketplace and get succeeded in establishing their positive image at marketplace. Therefore,this assignment is going to highlight the major purpose and role of HRM in order to understandeffectiveness of this department at workplace by analysing several elements associated withpersonnel management. Along with this, various HRM practices and its benefits to employee oremployer is also explained in the project. Furthermore, some of necessary legal norms forworkforce development is further discussed in the assignment in order to understand theireffectiveness at workplace. Thus, main objective of the report is to throw lights on HR policiesand their job role towards whole enterprise or staff members.TASK 1P1 Purpose and functions of HRMBritish Airways is one of most successful organization who deals in aviation industry andwanted to provide best travelling services to their desired customers. Basically, employees areliable for establishing positive image of an enterprise at marketplace by dealing in a best way totheir final users. For example; how to serve consumer, how to handle them, polite ofcommunicating and many more. Therefore, HR team is liable for encouraging their staffmembers towards set targets by conducting number of impressive programmes(BoxallandPurcell, 2011). Some of the major purpose of an association is discussed as follows-Development of staff members- British Airways always hire skilled or talentedemployees for dealing with standardized people because this organization believes inoffering standardized services to their final users. Thus, first or foremost motive of HRMis to enhance the knowledge of various employees by conducting several numbers of3
activities such as; programmes, events, session and so on. As a result, company getsucceeded in improving staff members in order to make them developed for dealing withvarious kinds of end users. In fact, developed employees helps in capturing the minds ofcustomers with their attractive personality and polite nature.Enhancement of organizational productivity- Employees are responsible for managingvarious business operations which means productivity of company is also somehowbased upon their performance only. It means, another motive of HR team is to make surethat employees can accomplish their assigned job in a defined time frame in order touplift the productivity of British Airways(Guest,2011).Building positive goodwill of a company-Employees are dealing with end users due towhich they are responsible for seeking the attention of customers with their polite anddescent nature. For example; Air hostess in British airways flights, managers, serviceprovider and many other employees are available for offering services to their end users.It means, employees needs to make sure that on time delivery is provided to thecustomers in proper manner because goodwill of an enterprise is based on feedbacks ofconsumers.Smooth functioning of an enterprise- HR team manage all the business operations andworkforce of British airways in order to maintain smooth running of an enterprise bymanaging all the activities in suitable manner. In fact, employees are major representativeof an organization because of which their management is really indispensable as it helpsin smooth functioning of an enterprise(Brewsterand Hegewisch,2017).Workforce planning is all about designing strategies for managing staff members in orderto encourage them towards their set objectives and goals. Mainly, HR team is liable fordeveloping workforce of an organization due to which it is essential for considering necessarypurpose and functions of HR while making plans for overall employee’s team. For example;organizing development programmes for staff is requisite to consider with HR manager formaking suitable plans as per employee’s needs and requirement.Throughout the functions, it has been understood that business performance of anenterprise is properly depend upon success of employees. Apart from this, HR team areresponsible for performing major functions of an association which is discussed as follows-4
Recruitment and selection- Most foremost role of HR team is to hire skilled oreligible employees in order to fulfil the vacant position of an organization. In fact, thiswill help an association in enhancing their sales revenue by performing businessactivities in proper manner. British Airways always tries to hire talented employees forperforming assigned job role in best manner by satisfying needs of customers.Orientation- HR team have appointed eligible candidates for continuing business forlong term by conducting all the business activities in proper manner. Therefore, afterhiring skilled staff, personnel management needs to take care that they can introducetheir employees in front of whole organization. As newly hired employees have are notfamiliar with the environment and feel totally isolated due to which HR have to makethem comfortable by introducing with others.Maintaining positive working conditions- Staff members are playing crucial role inmanaging all the business activities. Thus, it is essential for HR team to conduct someof the additional programmes or sessions in order to maintain the positive condition atworkplace.Managing employee relations- Implementation of several events helps an enterprise inpromoting equality amongst staff members which resultant into creation of peacefulrelations between distinct employees. As a result, this will help British Airways inattaining their set targets in a defined time frame by performing business activities inproper manner(Jiangand et. al., 2012).Throughout the analysis, it has been assessed that HR team is surrounded with majorroles and responsibilities of managing workforce which are liable for performing businessoperations. Hence, this will show that consideration of HR purpose and function is reallyindispensable for company while making future business plans. In fact, this will help them inattaining set objectives by fulfilling desires of consumers such as; Air Hostess of British Airwaysis liable for serving the customers during the entire trip of flight.HR manager is responsible for filling the vacancy of organization so that company caneasily operate their business functions in proper manner. For example; British Airways want tohire sales managers for proper functioning of overall marketing team then HR team is going tohire skilled or talented candidate for filling the vacant position of sales manager. This shows that,most important function of HRM which is recruitment and selection plays a very crucial role in5
providing talent to the company. As a result, it helps in attaining set objectives of an enterprise ina defined time frame.P2. Strength and weakness of different approaches of recruitment and selection for organizationRecruitment and selection process is all about hiring desired employees for properfunctioning of an enterprise because they are responsible for managing organizational activities.Basically, number of methods are identified which are used by recruitment team whileappointing process. But, there are almost three methods that are used by various organizationsfor selecting suitable candidates as per their skills and talent(Baileyand et. al., 2018). Some ofthem are discussed as follows-Internal approach- This framework means an organization is going to hire employeeswithin the enterprise without consulting from outer world. In fact, this process is not requiredlarge number of people as only few members are involved in this. For example; promotion ofcurrent employee from upper position, transferring from one branch to another, retirement andmany more options which shows the hiring process within enterprise. Its weakness and strengthare discussed as follows-Strength -Weakness-Consume minimum time period.Act as a motivational factor for otheremployees.Requires minimum amount of capital.Absence of advertisement cost.Employees are fully aware about theenvironment and companybackground also.Absence of training and developmentcostAbsence of new talent and skills.Chances of conflicting situation due tothe promotion of other as some anotheremployee get demoralised.There might be confusion between staffmembers.External Approach- According to this framework, an organization is going to hireemployees from outer world by giving advertisement at marketplace with the help of severalmedia and techniques. For example; selecting candidates through social media, candidates arecontacting through newspaper advertisement, television, and official websites and so on. It6
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