Human Resource Management

Human resource
management

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
A) Function and Purpose of HRM..........................................................................................3
B) Importance of HR functions and their relation with workforce plaining.........................4
C) Strength and weakness of both selection and recruitment................................................5
ACTIVITY 2....................................................................................................................................6
A) Person specification for personal assistance roles.............................................................6
B) Review of three CV's.........................................................................................................9
C) Six interview question for the personal assistance..........................................................10
D) Rationale..........................................................................................................................10
E) Critically evaluate person specification, short-listing applications.................................10
ACTIVITY 3..................................................................................................................................10
A) Learning and development Opportunities of from the both staff and companies
prospectives. ........................................................................................................................10
B) Rewards and benefits provided by the LV= company to their employees.....................12
ACTIVITY 4..................................................................................................................................13
A)Importance of employees relation and their influence on HRM decision-making..........13
B) UK employment legislation and their influence on HR decision-making....................14
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Human resource management is the process to manage workforce in the
organization. Their main function is to manage employees and they are responsible to
hire new employees, provide them training so employees can develop new skills to do
their task.
This report `will cover case study of LV= (Liverpool Victoria) which is insurance
company In UK. This company provide services like investment& pensions, insurance,
life insurance etc. This report will analyse purpose and function HRM in LV= and it will
include how function of HRM relate to the companies plaining and resourcing. This
report will make job post for the personal assistance which is required in the LV=
company. It will include interview questions, rationale for this job specification and job
post. In the part two this report will analyse employees performance, rewards and
development & factors influence HR decision-making. In the end of this report will HEM
contribution to LV= company and how help them top achieve success in the
competitive market. It will include UK employees legislation and how this influence on
HR decision-making.
ACTIVITY 1
A) Function and Purpose of HRM
Purpose of the HRM is to provide skilful employees to the company, so they can
help them to achieve their business goals and objectives. It is important for every
organization to have skilful workforce (Allui and Sahni., 2016). HRM of the LV=
company provide them workforce resource which run their day to day activities. They
are not online responsible to provide workforce, but they also look for their
development and performance improvement by providing proper training to the
employees. Their mission is to coordinate people within the company to achieve the
companies goals. They encourage employees top give their best and fulfil purpose of
the company so company can take competitive advantages in the market and able to
achieve higher growth.
HRM functions

Function of the Human resource management is related to the workforce of the
company. They are responsible for recruitment, training and development, plaining and
organizing etc.
Recruitment
This is one of the most challenges function for The HR manager of LV=
company. A lot of resource and attention are required to draw, employ and hold the
prospective employees (Brierley and Gwilliam., 2017). To run the recruitment function
HR manager of the company have to make Job description, jousting of job on online
sources , interviewing, salary negotiation and making of job offer.
Training and development
HR manager of the LV= company provide proper training and knowledge
gaining program, so they can increase their skills and provide better services to the
customers. They also provide Fresher training to the new employees, so they can
understand task they have to do in the companies workplace.
Planning
HRM department of the company also helpful in the companies plaining program
because they make polices related to the employees and provide employees rights to
their workers. During the plaining of the company it comes first to recruit employees
and this is an responsibility of HRM to provide employees.
Compensation and benefits
HR manager of the company provide rewards to the employees which can
provide motivation to the employees (Budhwar., 2016). They make polices related to the
rewards system and making of reward polices are function of HRM which is necessary
for the LV= company to increase efficiency of employees.
B) Importance of HR functions and their relation with workforce plaining
This all functions are related to workforce plaining of the LV= company because
they company cannot be successful if they are not having skilful employees, and they
need employees in each department of the company run day to day activities. They
make proper plaining for the employees to and resource new employees for the
company when they needed. Proper plaining of the employees is also important for
them because they cannot recruit employees more than or less than they need. If they

recruit employees more than company need than employees will not have anything to
do in the company and it will also affect on the company's profitability. If HR manager of
the LV= company recruit fewer employees as compare to the companies requirement
than they will not able to run all the activities properly and it will affect on the other
employees as well because they will have to do extra work in the company and it can
result overtime work (Dickmann, Brewster and Sparrow., 2016). They have to identify
each area of the company where job post are available . After finding the jobs available
in the company HR manger of the company make Job post which include person
specification and their qualification for particular job. Another process of HR is to post a
job on the various online resource, For example – LinkedIn, Facebook etc. are the
sources where they can post their jobs. After posting the jobs on the company they run
other process like interview and their communication skills, so they can find right
candidate for the company. HRM of the LV= company make polices for the employees,
so they can get their rights, and they also explain their right in the company when they
selected to do job in the company. They explain every polices and process of the
company and also provide them proper training according to their task in the company.
C) Strength and weakness of both selection and recruitment
There are two important approaches of the HR department which are selection
and recruitment of the employees. both the approaches have some strength and some
weakness (García-Lillo, Úbeda-García and Marco-Lajara., 2017). It is important for the
HR department to know strength and weakness of the both approaches, so they can
use this approaches effectively.
Recruitment
Recruitment is the function of HR in which HR manager of the LV= company
devoted to find right person or candidate for the company, and they also mange hiring
process of the company.
Strength and weakness
 Thing process helps to provide right and skilful candidates for the company so
LV= can run their activities properly in the workplace but most of the people
have communication skills not practical knowledge.

 Internal recruitment can be strength for company because they can give high
responsibility to the employees who are already doing wok in LV= company.
This save time and money both for the company but External recruitment
process can become become weakness for the company because they will have
to provide proper training so candidate can understand their task in the company
which takes time and money as well in the training.
Selection process
Selection process of Human resource management can be defined as short
listing right candidates for the job (Harrison and Bazzy., 2017). In this process
candidates for the employment divided into the two different class those who are able to
be offered employment and those who are not. Section means process by which
qualified personnel may be chosen from the application offering services to the LV=
company for employment.
Strength and weakness
 LV= company can get employees which have specific skills and abilities which is
strength of this process but some skills. Weakness of selection is the skills
written in the resume can be fake.
 This process is the best way to find genuine candidates and help company to
make their workforce strong. Weakness – This process takes time to complete
and HR Manager of the company do not get time to look for other functions.
ACTIVITY 2
A) Person specification for personal assistance roles
Company Liverpool Victoria
Post Personal Assistance
Location UK
Report to Retirement Advice Director and
Commercial Finance Director
Qualification BA hons in business association ,Level 3
business management, diploma in

management, IT & computing diploma.
Responsibilities Provide higher level of personal assistance
to the Two directors in the a fast paced
environment
Title of the job Personal Assistance
UK
Qualification required Essential Desirable Met
BA hons in business
association ,Level 3 business
management, diploma in
management, IT & computing
diploma.
yes
Need of Experience
2 years of job experience
in reputed organization, YES
Personal characteristics &
conduct
 Must needed written and
oral communication skills,
to they can send
messages and emails.
 Ability to Work under
pressure
 higher interpersonal skills
in candidates
 Management skills
needed to run activities in
the organization's
YES

workplace.
 Honest reliability in their
work
 Excellent word processing
and IT skills, including
knowledge of a range of
software packages.
Roles and Responsibilities
 Personal assistant have to
provide a efficient and
timely administrative and
personal secretarial
services to the head
department of the
Liverpool Victoria.
 Personal assistant have to
give their contribution to
handle inner and outer
contacts by receiving the
emails, messages and
phone calls to dealing or
redirecting as appropriate
to help support to every
area of company.
 Personal assistant will be
responsible to arrange
meeting of the both
directors of Liverpool
Victoria company . They
have to set the meeting as
well and it can include
booking of meeting hall,
accommodation etc.
 It will be important for them
to mange good
relationships with the
companies management
and employees, so they
can ensure good flow of
YES

information in the
company's workplace.
 They have to assist with
companies production
department, and they also
have to amendment of
reports and other
documents as required to
meet deadlines.
B) Review of three CV's
There are some qualities which should needed in the personal assistant job.
There are three CV's HR manger get.
1st CV- First Cv is provided by Jack parkway, and he has give summery about their
characteristics and explained about how effective he can do all tasks. Jack parkway is
having necessary skills which is need for this job like communication skills, learning
skills etc. Jack parkway is having total 4 years of experience (Hitka and et.al., 2018).
He has work To different companies Design and Pink Flamingo Fitness Club but Jack
parkway doesn't write about their qualification.
2nd CV- There is no name mentioned in this CV which is most important thing. In the
summery candidate have mention basic things about the job and their characteristics.
Skills candidate mention is not appropriate and does not match with the needs of the
company. This candidate also mention child management which is not needed.
3rd CV- this application is applied by the Christina James. This candidate has mentioned
their personal skills in the summery (Hu and et.al., 2018). Christina have all the skill
which is needed in personal assistance. This candidate also mention their qualification
which was most necessary. Experience is 2 year which is enough and Christina also
work in insurance company which can be beneficial for Liverpool Victoria.
Short-listing
Christina James is selected for the next interview process because this
candidate has all the skills, efficiency which is needed in for the personal assistance.
LV= is insurance company and Christina James have already work in Insurance

company, it means she has experience in the insurance field. It will be not difficult for
her to understand task in the company. First and second CVs are rejected because
information provided by the candidates are not appropriate and it does not fulfil
requirement of this job. It was the reason both CV get rejected the Christina James
selected for the next round.
C) Six interview question for the personal assistance
Q1- Tell me about yourself ?
Q2- tell me about your greatest strength and weakness ?
Q3 – Why did you leave your job ?
Q4 Where do you see yourselves after 5 years ?
Q5 How would you take minutes in meeting to make sure everything was covered ?
Q6 Mistakes you have done in your previous job and what you have learned from your
mistakes ?
D) Rationale
In the first question ask about the job specification because LV= company was
needed personal assistance so writer make job description of the personal assistant
(Huang and Lin., 2017). 2 question was about selection of proper CV which is needed to
know about candidates qualification, skills and their personal information. 3 question
was about interview question which will be needed to conduct interview.
E) Critically evaluate person specification, short-listing applications.
Person specification is important for the company so people can know what are
requirement of the job and what qualification, experience and skills needed for the job in
the company (Katou., 2017). After the person specification process, company HR
managers of the company have to select right CV from the all, and they have to analyse
all the information properly and match witch the requirements. Last process is interview
in which HR managers of the company take the interview of all the selected candidates.
ACTIVITY 3
A) Learning and development Opportunities of from the both staff and companies prospectives.
HR management of the LV= company is providing various practices to their
employees which is helping them to get success in the business. There are some

practices which helps This company to make their workforce skills full and create
opportunities for both LV= company and employees.
Safe healthy and Happy workplace
HR department of the LV= company provide happy, safe and healthy
environment to their the employees to ensure that they can feel like their family with the
company for very long time (Kessler, Heron and Spilsbury., 2017). They capture their
thinking and thought through the Frequent survey.
Highlight performance
HR department of the company create record the performance of the employees
and give appreciation to the top performers to ensure competitive environment within
companies workplace.
Feedback
They provide feedback to the employees, so they can improve their mistake they
have done in their task and activities, so they can improve their mistake and do their
task more effectively (Kew and Stredwick., 2016). This is also effective for the LV=
company and help them take higher growth in the competitive market. They also give
positive feedback to the employees for their good affect on the task which help their
employees to get motivated, and they give their best in the task and able to achieve
organizational goals.
Reward
HR department of the LV= company provides various benefits and rewards to
motivate their employees and keep them motivated. This is one of the successful
practice by the HRM to encourage their employees to achieve goals and objectives of
the business and make them successful.
Training and development
Training and development of the employees is one of the best way to increase
skills and potential of the employees, so they can do their task effectively and achieve
objectives of the company.
Group activities
HR manager of this company run group activities in the workplace which is very
effective practices of the HR. this helps to increase flow of informations and without flow

of communication in the workplace company cannot be successful in their business,
and they will not able to show their presence in the market.
B) Rewards and benefits provided by the LV= company to their employees
Reward plays important role to motivate employees to give their best in the task
and encourage them the to achieve companies target to get those benefits (Our energy
will inspire you to always perform. 2020). Rewards can be financially and non financial
both. In the financial rewards employees get extra money for their target achievements
and in the non financial rewards. Employees get some benefits such as insurance,
promotions etc. LV= company also using reward system for their employees which help
them to achieve their objective, and they give their best to make their business
successful. Here are rewards provided buy the LV= company-
Core benefits
Employees who are working in the LV= company get core benefits like -
Holidays- Employees can take 24 to 30 days holidays which is depends on their job
banding.
 Pension plan-It is compalsary for the employees to give contribution in the PF
plan. Employees can save some amount from their salary which can be helpful
for them to save for their future.
 Group income protection – Eligibility for cover is available to Lv and employees
who are Working in the LV= company from more than 5 years come under this
scheme.
 Life assurance- some of the employees get life assurance benefits to their
family.
 Private medical insurance – some of the employees get health insurance for
themselves and some of them get for their whole family.
Flexible benefits-
Their are some insurance and plans comes under the Flexible benefits of LV=
company which are
 GymFlex- employees who are working in the LV= company get discount in the
Gym. There are wide varieties of GYM where they can join and take huge
discount.

 Discount – employees get discount t for more than 12 moths in the UK's largest
dinning club.
 Critical illness insurance – employees can cover their family and themselves and
take their medical treatment in the private hospital for free.
Additional benefits
Their are some additional benefits which get to the employees who are Working in the
LV= company and this is for every employees (Li, Rees and Branine., 2019).
 LV= GI discounts: As an LV= GI employee, you and your immediate family are
eligible for great discounts on many of our insurance products.
 Employee Assistance Programme: 24-hour confidential legal, financial and well-
being advice service.
 Charity support: Charity matching, time off to volunteer and our ‘Pennies for
charity’ initiatives all support you in giving back to the community.
 Pennies for Charity: Give your spare pennies from your monthly salary to a local
good cause. This will be between 1p and up to a maximum of 99p per month.
ACTIVITY 4
A)Importance of employees relation and their influence on HRM decision-making
It is important for LV= company to have good relationship between their
employees and companies superiors (Masum, Azad and Beh., 2016). Maintaining a
good relation between the employees and superiors can be key to get success in their
business. Their are some HRM practices which should be used in the companies
workplace to improve employees relation and LV= company can achieve their goals
and objectives. HRM of the LV= company run some activities like group activities and
communication practices improving employees relationship to make better working
environment.
Benefits of strong employees relations
Having strong relationship within LV= company can have lots of benefits in the
business. Some of them are -
Productivity
Strong employees relationship between the employees create working
atmosphere within the company (Mura and et.al., 2017). This helps to increase

motivation of the LV= company 's employees and can also be increased through
improved employees morale. This company also have in vested in the employee's
relation programs which increase the productivity of the company and this affect on the
companies profit as well.
Employees loyalty
Creating the productive and pleasant work environment in the workplace LV=
has a drastic effect on an employee’s loyalty to their business, This helps to encourage
a loyal workforce. Having such a workforce in the LV= company improves employee
retention, in doing so the cost of recruitment, hiring and training is cut drastically
(Obeidat And et.al., 2016). For most businesses the high cost of employee turnover
outweighs the cost of the employee relations program that they have in place. Another
benefit is that when the employee turnover is low it ensures that the employer has a
trained and skilled set of employees.
Conflicts reductions
creating pf the good environment and relationship between the employees can
have direct impact on the loyalty to the business. Conflicts situations affect on the LV=
company's HRM< decision-making. They can use their practices to make it more
effective relations between the employees and reduce the conflict situation in the
company by flow of communication in workplace. According to the LV= company
“happy working environment is a productivity workforce”. This statement is given by the
companies leaders and companies superior to explain why good environment in the
workplace is important to reduce conflicts from the company's workplace. This enables
employees to give their best Nd they can achieve goals and objectives of the company.
B) UK employment legislation and their influence on HR decision-making
Uk employment legislation have huge impact on the HR decision-making. Uk
government have provided many rights for the employees which is necessary for the
company to provide rights to the employees (Pak and et.al., 2019). It also affect on the
HR decision-making because they take decision on the employee's recruitment, provide
equal pay, ensure health facility for the employees.
Equal pays

Average salary for the office worker in the United Kingdom is 19000 per years.
Salary estimates are based on 119 salaries submitted anonymously to indeed by office
workers. It is important for the HR Manager of the LV= company to ensure that
employees are getting equal salary or not, and they should take decisions for the
salaries of the employees. If any employees is not getting proper salary then they have
to solve problem of employees and provide them their salaries. They also have to make
polices for the employees related to their salary and communicate their right after the
selection of any candidate for the job.
Health and shifty
It is a important forb the LV= company to provide safety facilities to their
employees, so they can work without fear in the company. HR department of the
company have to take decisions on the health and shifty of the company. Employees
can be injured during the work and It can be medical emergency so company should
have medical facilities in the workplace and HR department of the company are
responsible to provide these employees right.
Equality in the workplace
In the organization many people face discrimination on the bases of their cast,
sex, colour etc. UK government have make legal right to overcome from the
discrimination because it can affect in the employees mind, and they are not able to
work in this kind of environment (Shen and Zhang., 2019). HR department of the
company take decisions about it and Look for these activities in the workplace. They
should use their HR practices like group activities and communication practices which
helps to increase this situation and HR manager of the LV= company should also take
strict actions against those people who are decrementing others.
Working time
UK government have make law for the employees related to their working hours
in the company and it is necessary for every company to follow those rules. Hr
managers of LV= company should follow this rules and take decision for the
employees working hours. More working hours affect on the employee's efficiency, and
they are not able to work in the company effectually so HR manager should provide
them flexibly working hours in which employees can complete their work, and they can

leave office anytime. This will motivate their employees, and they can work in the
company more effectively. This can also affect on the company's profitability, and they
can achieve higher growth in the market and show their presence (von Bonsdorff And
et.al., 2018). HER managers take all these decision and they gave this responsibility.
CONCLUSION
This has been covered case study of LV= company and analyse importance of
HRM in this company. This report has been briefly explained purpose and function
HRM in LV= and it has been concluded how function of HRM relate to the companies
plaining and resourcing. This report has been make job post for the personal assistance
which was requirement of the LV= company. It has been concluded interview questions,
rationale for this job specification and job post. In the part two this report has been
analysed employees performance, rewards and development & factors influence HR
decision-making. In the end of this report has been discussed HRM contribution to
LV= company and how help them top achieve success in the competitive market. It has
been included UK employees legislation and how this influence on HR decision-
making.

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Online
Our energy will inspire you to always perform. 2020. [Online] available through.
<https://www.jobs.lv.com/gi/why-work-us/rewards-benefits>