Strategic HRM, Employee Lifecycle & COVID-19 Impact: Azadea Group

This report examines the role of Human Resource Management (HRM) in achieving strategic goals within the Azadea Group, a lifestyle retail company. It highlights how HR departments contribute to strategic management by communicating organizational vision, shaping company culture, and attracting/retaining talented employees through effective policies and benefits. The report also analyzes the impact of job analysis on the employee lifecycle, emphasizing its importance in preparing concise job descriptions and attracting suitable candidates. Furthermore, it addresses the challenges faced by HR during the COVID-19 pandemic, including managing social media policies and adapting to remote work environments. The report includes recommendations for board meetings in the context of the pandemic and a case study focusing on work-life balance, diversity, ethical considerations, and the support provided by Baxter to its employees. This resource offers valuable insights into the multifaceted role of HRM in organizational success and adaptation to evolving business landscapes. Desklib provides additional resources and solved assignments for students.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
How companies can achieve strategic goals by taking help from human resource department. 3
INTRODUCTION..................................................................................................................3
CONCLUSION................................................................................................................................5
References .......................................................................................................................................5
Books and journals.................................................................................................................5
Explain job analysis and how it impacts human resource and employee life cycle...............5
INTRODUCTION...........................................................................................................................5
CONCLUSION................................................................................................................................6
References .......................................................................................................................................7
Books and Journals.................................................................................................................7
Human resource is under stress due to the COVID- 19 pandemic.........................................7
References........................................................................................................................................8
Books and journals.................................................................................................................8
Larry Griener's Model............................................................................................................8
References........................................................................................................................................9
Books and journals.................................................................................................................9
CONCLUSION..............................................................................................................................10
CASE STUDY...............................................................................................................................10
Executive summary.......................................................................................................................10
INTRODUCTION.........................................................................................................................10
Role which the work life balance plays in the growth and success of the company............10
Impact of diversity in work life balance...............................................................................11
Ethical considerations for work life balance........................................................................11
How to develop culture which support work life balance....................................................12
How human resource helps in making work life balance effective......................................12
Careers of Baxter..................................................................................................................12
Baxter support to work life balance .....................................................................................13
CONCLUSION..............................................................................................................................13

REFERENCES..............................................................................................................................14
INTRODUCTION
Human resource management is considered to be managing the employees in the company which
relates with providing training, filling the vacant position and other work which is done by the
Human resource. It is basically the functional department in the organisation which works to
increase the performance of the employees and helps the employees in providing them the
policies about the company. The task of the human resource is to get indulge in the activities
which are related with designing the employee benefit design, training and development,
performance appraisal and other things. They fill the vacant positions with the talented workers
and works for variety of things other than the things which are mentioned. Azadea group is a
lifestyle retail company which was established on 1978 and having the headquarter Beirut,
Lebanon. The retail store provides to the people fashion and accessories, food, home furnishing
and many other things. This report covers some questions and the case study.
MAIN BODY
How companies can achieve strategic goals by taking help from human resource department
INTRODUCTION
Strategic goals can be developed when the company have made the strategic planning which
will help in completing and developing the objective of the company. Strategic planning is very
important as it helps in establishing the aims and helps in gaining the competitive advantages in
the market. The main aim of making and developing a strategic plan is to sustain the business for
a longer period of time which will help in building the vision to compete the other business
which Azadea group made.
HR role in strategic management
 Communicates the organisation vision and mission- The human resource department
of the company makes the communication with the employees regarding the objectives
of the company and their mission. The managers of the company are given the same duty
but in Azadea the HR department have to make the communication to provide the
purpose of the business.

 Use culture as the core strategy- The culture of the company makes a strong impact on
the behaviour of the employees and they also know that at times the company have to
make the changes which might create an impact on the employees. Azadea group HR
department make a link with the manager to create and develop the right culture.
Case related with strategic management of the business
Azadea has created various policies to attract and retain highly talented employees at the
company Employee benefits given by the company include CSR activities with employee
participation and tailor made AZADEANS application to unite the workplace community and
help them explore career advancement opportunities and training programmes with the company
(Why work with us, 2021). It is because of these policies and benefits that the company was able
crate high performing human resources and offer timely delivery of products to consumer
through their online channels. This ensured effective strategic management as every position of
the company was occupied by talented employees. In addition to this the company was able to
attain strategic objectives because of dedicated human resources. Employees of the firm
performed with the aim of contributing to progress of the firm and participated in the online
workforce community to give solutions for various problems.
HR plays a vital role in improving the outcome of several business areas to ensure timely
attainment of business objectives. The impact of HR on various business areas is explained
below:
Information technology: Increasing digitization has increased the importance of
information technology in workplace. HR plays an important role in improving this business area
as employees ensure maintenance of information technology systems which are vital for
performing wide range of operations in business firms (Stewart and Brown, 2019). This
facilitates attainment of business objectives as various business operations are completed
effectively. Azadea was able to ensure successful online delivery with the help of user friendly
information technology which connected consumers with the company and delivery staff with
their destination. HR at Azadea ensured that information technology systems are able to face
influx of online consumers during the pandemic and effective communication between
employees at various departments to timely deliver products to consumers. This contributed in
attainment of business objectives of the company.

Consumer Service: This business areas plays important role in increasing consumer
retention and improving brand image of the firm. Highly trained and motivated workforce is
required to provide effective consumer service. HR helps in attaining business objectives of the
company by ensuing effective consumer service is given to every consumer. In addition to this
up sale and cross sale can also be increased with effective consumer service which improves
profitability and consumer retention and helps the company attain business objectives (Zaid,
Jaaron and Bon, 2018). Dedicated human resources increases the effectiveness of consumer
service which improves sale, consumer retention and assists in attainment of business objectives.
Azadea was able to attain business objectives during the pandemic as HR ensured that online
consumers receive effective consumer service.
CONCLUSION
From the above report it is determined that Human resources are central to success of a
business firm and help in attainment of business objectives. Human resources ensure that
consumers again excellent goods and services from the company. In addition to this Human
resource are essential to effective strategic management. Human resource have positive impact
several business areas such as consumer service and information technology which contributes n
attainment of business objectives.
References
Books and journals
Analoui, F. ed., 2017. The changing patterns of human resource management. Routledge.
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice.
Stewart, G. L. and Brown, K. G., 2019. Human resource management. John Wiley & Sons.
Zaid, A. A., Jaaron, A. A. and Bon, A. T., 2018. The impact of green human resource
management and green supply chain management practices on sustainable performance:
An empirical study. Journal of cleaner production, 204. pp.965-979.
Online
Why work with us, 2021. [Online] Available through
<https://www.azadeagroupholding.com/english/careers/why-work-with-us>
Explain job analysis and how it impacts human resource and employee life cycle
INTRODUCTION
Job analysis is the method of identifying the roles and duties of particular job roles which exist in
the company. It is to explore the functions of the job which helps in providing the information to

the individual as what role they are required to do. It also provides the detail regarding the
qualifications which is required in this job.
Impact of job analysis on Employee life cycle and human resource-
Employee lifestyle is related with the different stages by which the individual gets into the stage
of recruitment and finally on the basis of the interview the person gets selected. But job analysis
is the main tool which provides the description about the job, its summary and every small detail
which the individual needs to decide that whether they want to choose the job or leave it as they
considers it to match with the suitability and their personal preferences(Febrianti, 2020) . The
main impact which the job analysis makes is that of the preparation of the job description which
needs to be concise enough. Thus the main duty or the responsibility is under the HR department
which has to perform all the functions. It is because individuals will get attracted on the job post
which will be provided by the HR department of the organisation. Azadea group is a retail store
which deals in providing the fashionable items, home based products and other things for which
people are required to manage the things properly. Human resource department of Azadea group
publishes the vacancy in the job description and if the right type of people which are required by
every organisation needs to be employed than at that point it becomes very important for the HR
department that they provide the job description perfectly. Employee life cycle is the stage by
which the people gets the employment but for getting the job they have to pass some of the
stages which will help them in getting the job. The employee life cycle is the phase by which
both the employee and the organisation needs to pass according to the criteria which has been
made and identified in the job analysis(Hofmann and et. al. 2017). Azadea group also identifies
the best and talented employee who have the capability to establish and work towards the goals
of the store.
CONCLUSION
From the above it can be concluded that job analysis is important in making the accurate
planning regarding the number of employees which is required to fill the vacant position. The
other thing which is helpful by the job analysis is that it provides the full information of the
things needed in the job.

References
Books and Journals
Febrianti, N.T. and SE, S., 2020. The Effect of Career Development and Motivation on
Employee Performance Through Job Satisfaction in Pt Jabar Jaya Perkasa. International
Journal of Business and Social Science Research. 1(2).
Hofmann, D.A., and et. al. 2017. 100 years of occupational safety research: From basic
protections and work analysis to a multilevel view of workplace safety and risk. Journal
of applied psychology. 102(3). p.375.
Human resource is under stress due to the COVID- 19 pandemic
INTRODUCTION- In previous time where the presence of COVID-19 pandemic was there the
department can make the evaluation in a very easy way. But the present pandemic have changed
the working style of the company or the retail stores. Employees are working from their home so
all the work process has been changed.
Social media policy faced by human resource department
Social media policy is the guidance which are governed by every organisation regarding its
usage and the post which needs to be made on the social media. The policies which are made by
the organisation are developed by the human resource department and for that they have top
develop and build the policy according to the organisations rules also(Nelson, 2020). HR
department of Azadea group has to face many different policies of social media because at some
point of time the employees of the organisations post some blogs which might be against the
organisation or some other thing which might declines the image of the person as this will
hamper the image of the company as well. The Azadea group HR department have already
established the policy as this helps the individual in knowing what they have to post on the social
media.
Recommendations for the board meeting
The current COVID-19 pandemic have made all the things to be done and operated from the
home and as the people are not allowed to be together in the pandemic then the best
recommendation for conducting any meeting is online(Nasution and et. al, 2020) . It is because
by doing the meeting online no people will come in contact with one another and on the other
hand all the things can be made and discussed via online application. As the agenda of the board
meeting has been already discussed then it becomes very easy to discuss about the points. The

systems and software will be developed so that the board members of Azadea group does not
face nay problems in setting the meeting. The notes in the meeting can be made shared and
online meeting will be feasible for all the board members of the Azadea.
CONCLUSION
From the above it can be concluded that the working style of the organisation have been changed
and it has become the new normal. In the retail stores also people are purchasing online and for
this the work has to be somewhat managed remotely. It has created the difficulty for the HR
department also to recruit the talented employees as taking interviews online are not feasible.
References
Books and journals
Nasution, D.A.D. and et. al, 2020. Dampak pandemi Covid-19 terhadap perekonomian Indonesia.
Jurnal Benefita. 5(2). pp.212-224.
Nelson, R., 2020. COVID-19 disrupts vaccine delivery. The Lancet Infectious Diseases. 20(5).
p.546.
Larry Griener's Model
INTRODUCTION
People objectives are different from that of the organisations and for making the connections
between the objectives of the company and the employees then the management has to develop
the link between the two. It is important that employees in the organisations are having some
goal as this will help in establishing the objectives(Keenan, 2018).
Larry Griener's model-
It is the organisation growth model which is based on certain assumptions and those five phases
have been discussed below in context with Azadea group-
 Creativity stage- The creativity is the most important factor which helps the business in
developing and building their brand image. Azadea operates and deals in home furnishing
products, fashionable things, accessories and many other things. So if they want to make
a growth then they have to be creative in their approach and thoughts which Azadea
always tries and develops.
 Direction stage- In this stage direction is provided to the people by the leaders so that
they can work according to the organisation objectives. The direction is provided to the

lower managers by the top managers and in this the crisis of autonomy emerges because
no manager wants to delegate the authority to the other. With the directions given the
objectives of the employees also changes(Martin, 2019).
 Delegation stage- The delegation stage is related with delegating the authority and
responsibility with the other employees as discussed by the management. Azadea top
managers works and delegate the authority but at time they also feel that will lose the
control and in the store the lower management conducts their own work and the top
management wants to do it on their own.
 Coordination stage- The coordination is the most important factor which helps the
organisation to achieve the success and growth as this ultimately helps in establishing the
objectives. Azadea group are successful one because of the coordination in the work and
the efforts of the employees which helps in meeting the objectives of the people.
 Collaboration stage- Collaboration is similar with that of the coordination but the only
difference is that collaboration is more flexible in its approach rather than the
coordination(Wilder, 2020). Azadea group works for establishing the collaboration
between the employees and the employers so that the objectives of both can be linked
together and can be attained as these objectives are directly connected with the objectives
of the store.
CONCLUSION
From the above it can be concluded that growth of the company can be established only when
they will link the objectives of the employees with that of the company. The model has describes
the ways by which the store can make and achieve the growth with the help of using this model.
References
Books and journals
Keenan, J.F., 2018. Character Formation and Virtue Ethics. Vinayasādhana. 9(1). pp.7-24.
Martin, L.V., 2019. No Right to Counsel, No Access Without: The Poor Child's Unconstitutional
Catch-22. Fla. L. Rev. 71. p.831.
Wilder, K., 2020. Beholding: Situated Art and the Aesthetics of Reception. Bloomsbury
Publishing.

CONCLUSION
From the above report it can be concluded that human resource management is the most
important functions in any organisation as they have to do the management of the people which
are mainly the assets for the company. They help in developing and maintaining the quality of
life in the company which is the most important aspect of nay business. Other than this, they help
in increasing the productivity and profits of the company by employing those people who are
talented and will be productive for the company. In the training also they help the employees in
providing the information as to how they have to face the organisation change.
CASE STUDY
Executive summary
The case study is based on work life balance which the company provides to its employees.
According to them work life balance is important as it helps in managing the work and also
balances the personal and professional life which increases the satisfaction of employees. The
company have given the freedom to manage the work timings to the employees according to
their personal needs and flexibility. The company have acquired many other companies and with
that they have also provided some benefits to the employees so that they can make the most
flexible schedule. The most important which the company considers is only to provide the
flexibility to the employees to balance their work and professional life.
INTRODUCTION
Work life and personal life are considered to be the two different things which are prioritized by
every person who is working(Aigbavboa and Thwala, 2019). It is because of the increase in work
pressure individuals are not able to maintain their personal and professional which is why they
are suffering from depression and mental problems. Increase in the work life balance demand
have forced the management to provide the small amount of flexibility so that the employees can
remain satisfied as this will directly be related with the work which they will provide to the
organisation. This case study is all about the work life balance which the Baxter is providing to
its employees.

Role which the work life balance plays in the growth and success of the company
Work life balance is the important factor which needs to be developed in the workplace and
which Baxter have developed so that the employees can enjoy their personal time also.
According to the company the work life balance is the culture of the Baxter and the employees
and managers plays the important role in managing and handling the demands between their
family and the work life(Balance, 2020). Work life balance has helped the company in less
turnover of the employees and the retention of the workers is also on a higher rate. Despite of the
failure in launching of suitable products the company have managed to succeed in the
competitive environment. Baxter knows that if they will provide the facility of work life balance
to the employees then they would be able to focus more on their work and this will help in
getting the best result of the work.
Impact of diversity in work life balance
Diversity basically means when the company is hiring and employing diverse range of people.
The diversity in the work might not be able to provide the proper balance of work and the
relations of the employees because the employees needs to work in different areas when the
diversity in the work is present. Baxter have also made the acquisition of many companies which
increases the work load on the management also as they have to equate the work with the others
also. This increases the work pressure but Baxter have always provided the benefits like the co-
counselling resources, child care which has helped the employees in making the balance between
their personal and professional life.
Ethical considerations for work life balance
Ethics are the principles which tells that how the work needs to be done and managed in the
workplace so that the employees are able to manage the work life balance. Baxter have always
behaved and worked with the employees ethically because the main flexibility and the culture
which is present in the company is that of the work life balance(Ma’ruf, 2021). The work life
balance is the main ethical consideration in every organisation because the main factor which is
liked by the employees is not to have the hectic work schedule at the work place. They have
helped the employees in every way so that the flexibility in the organisation can be made and on

the other side the flexibility. If the company want to maintain ethics in the workplace then at that
point they have to provide the work life balance. It is because employees are more likely to
behave ethically when they are given the facility of work life balance. Baxter have always
worked to maintain ethics in the work place because of the work which they are doing and
maintaining ethics in such type of business is very important(Anisha and Melvin, 2020)..
How to develop culture which support work life balance
Culture is the rules, behaviour by which the employees retention is made and this is the most
important factor by which the people working in the organisation can stay for the longer period•
In Baxter the work life balance is the most important factor which exits in their culture and
because of which employees and the workers feel satisfied(Nur and Prestiana, 2019) . They also
have the option to make the alterations in the work arrangements and make it according to the
feasible time which they consider and in this the company does not have any issue. Such a
flexible culture and friendly one will not increases the turnover of the employee as they are
satisfied with the work and the job given to them. Baxter knows that when the employees will be
given the flexibility in the timing hours which will be according to their own preferences then it
will help in
How human resource helps in making work life balance effective
Human resource department is considered to be the most important one in terms if providing the
flexibility to the employees. They are the one who are responsible in providing strategies which
will helps in developing the work life balance policies in the company. The human resource
helps in offering vigorous flexibility to the employees so that they can work according to the
flexible time which the employees prefer. According to Baxter also they knows that when people
will work or change the time according to their convenience than they will provide the best
results to the company(Scalvini and Segatto, 2021). The HR department is also providing remote
working flexibility to the work if the employees cannot do the work at office.
Careers of Baxter
The company is providing the creative and rewarding work experience to the employees so that
the employees can become passionate about the job role which they are doing as will be reflected