Linkage between HRM and Strategic Intent

Running head: HUMAN RESOURCE MANAGEMENT
Human resource management
Name of the student
Name of the university
Author note

1HUMAN RESOURCE MANAGEMENT
Executive summary
The aim of this report is to discuss about the different models of human resource management in
context to the strategies initiated by Ryan air. In this report, the low cost carrier industry of the
United Kingdom is being selected for further analysis and it is identified that there are number of
challenges and opportunities being faced by the players operating in this industry. Moreover, the
organizational strategic analysis of Ryan air is also being done and their mission and vision
statement is identified. In addition, their approach to the employee management practices is also
critically analyzed based on the two models of HRM identified. On the basis of few
shortcomings of them, recommendations are discussed in this report.

2HUMAN RESOURCE MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Linkage between HRM and strategic intent....................................................................................3
Identification of the business sector................................................................................................5
PEST analysis..............................................................................................................................5
Political factors........................................................................................................................5
Economical factors......................................................................................................................6
Social factors...............................................................................................................................6
Technological factors...................................................................................................................7
Porter five forces analysis............................................................................................................7
Organizational strategic analysis.....................................................................................................9
Organization’s approach to HR.....................................................................................................10
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

3HUMAN RESOURCE MANAGEMENT
Introduction
The current business scenario demands the coordination between the business strategic
intent and their human resource management approach. This is due to the reason that effective
human resource management process will help to fulfill the strategic objectives of the business
(Jackson, Schuler and Jiang 2014). Hence, it is important for the contemporary business
organizations to have the effective mechanism for determining the business factors and relating
them with their human resource management approaches. This will ensure that the particular
business entity is being able to stay ahead in the competition along with having lower internal
issues.
In the United Kingdom, one of the most intensely competitive business sectors is low
cost budget airlines. In the recent years, number of new entrants is operating in this sector, which
is further increasing the competition for the existing players. One of these existing and well
established players is Ryan air (Mack 2013). With the entry to the new players in this sector,
they are increasingly facing higher intensity of competition and thus the need for proper
coordination between their strategic intent and human resource management approach is
increasing.
This report will discuss about the link between the HRM approaches of Ryan air with that
of their overall strategy. In addition, the external business factors relevant in their operation will
also be discussed using the PEST and porter 5 forces model. The key differentiating factors of
Ryan air with their competitors will be identified and proper recommendations will be discussed.
Linkage between HRM and strategic intent