Human Resource Management in the Age of Technological Advances

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of the Student:
Name of the University:
Author note:

1HUMAN RESOURCE MANAGEMENT
Executive Summary
Human resource management has been distinguished as a vital part of the organization
which is essentially concerned with ‘people’ dimension. In recent times, professionals
engaged to the human resource domain are identified as fundamental elements in the
achievement of any organization. Furthermore, it has been noted that such jobs
necessitate an innovative level complexity which is unparalleled in the domain of human
resource management though their position in the organization has further been
prominent as the name has changed. Woolworths, the leading retailer in Australia
comprises a huge pool of talent and proficiencies within the organization thus requires
to specifically distinguish areas from where they can extract relevant talent, supervise
their line of business as well as augment two way communication across the business.
The paper has offered comprehensive insights of the way Woolworths has focused on
its HR strategy and the way the company has been focusing on people management in
order ton acquire organizational goals and align their HR strategies with business
tactics.

2HUMAN RESOURCE MANAGEMENT
Table of Contents
Introduction........................................................................................................................3
Overview of the Company and Strategic Objectives of Woolworths.............................3
Discussion..........................................................................................................................4
Situational Analysis of Woolworths’ Current Activities-Value Chain Analysis...............4
Human Resource Strategies adopted by Woolworths...................................................5
Achieving Strategic-Fit between Business and Human Resource Strategies in
Woolworths.....................................................................................................................6
Conclusion.........................................................................................................................7
Recommendations.............................................................................................................8
References.......................................................................................................................10

3HUMAN RESOURCE MANAGEMENT
Introduction
Recently the focus on Human Resource Management (HRM) has shifted to the
strategic utilization of employees along with the assessable impact of employee
programs over business. Currently as per the studies of Armstrong and Taylor (2014),
attainable companies essentially necessitate to be adaptive, flexible and agile in
changing directions. Thus, within such a business setting, the resourcefulness of HRM
has been considered to be vital to acquire desired organizational goals and objectives.
The following report will provide an overview of Woolworths Company, leading retailer in
Australia and focus on its strategic objectives. Additionally the report will provide a
situational analysis of HRM strategies Woolworths has been utilizing by shedding light
on the fit between HRM and company’s strategy.
Overview of the Company and Strategic Objectives of Woolworths
Woolworths Group Limited primarily executes its operations as a retail
organization through Australian Food, Endeavour Drinks, BIG W, Hotels, and New
Zealand Food along with other segments (Woolworths.com.au 2019). Paillé et al.
(2014) have stated that the Australian Food segment primarily takes on the
procurement and resale of food products to clientele in Australia, but further operates
over 1000 Woolworth’s supermarkets as well as Metro outlets. Woolworth’s major
strategic objective endorses its goal to have its customers positioned first across all
other brands. However, in order to attain such a strategy Woolworths has set up
priorities such as accelerate Innovation in its beverage business, sincerely distinguish
company’s food customer plans, introduce E2E Processes which promotes betterment
for customers and simpler for provisions (Woolworthsgroup.com.au 2019). Reports of
Armstrong and Taylor (2014) have revealed that Woolworths through Voice of the
Customer programme across its wide range of brands essentially obtain regular
suggestions and feedback from clientele. These endeavours however imply that the
organization has been efficiently accentuating on continuing to enhance its product
offers and buying experience for its consumers (Hjalmarsson et al. 2015)
.