Human Resource Management: A Case Study of McDonald's

This paper explores the role of Human Resource Management (HRM) in the success of McDonald's, a global fast-food giant. It examines the purpose and functions of HRM, analyzes different recruitment and selection approaches, and evaluates the effectiveness of various HRM practices in enhancing organizational profit and productivity. The paper also delves into the importance of employee relations, key elements of employment legislation, and the impact of these factors on HRM decision-making. Finally, it provides specific examples of how HRM practices are applied in a work-related context within McDonald's.

Human resource management
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Table of Contents
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................5
P1- Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing the chosen organisation of your choice......................................................................5
P2. Explain the strength and weaknesses of different approaches to recruitment and selection. 6
P3: Explain the benefits of different HRM practices within an organization for both an
employee and employer...............................................................................................................7
P4. Evaluate the effectiveness of different HRM practices in terms of raising organizational
profit and productivity.................................................................................................................8
Task 2.............................................................................................................................................10
P5. Analyze the importance of employee relations with respect to influencing HRM decision-
making........................................................................................................................................10
P6. Identify the key elements of employment legislation and the impact it has upon HRM
decision-making.........................................................................................................................11
P6. Identify the key elements of employment legislation and the impact it has upon HRM
decision-making.........................................................................................................................14
P7. Illustrate the application of HRM practices in work-related context using specific
examples.....................................................................................................................................18
Conclusion.....................................................................................................................................20
Reference.......................................................................................................................................21
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Introduction
HR management is very significant for any organization. It is responsible for the smooth
function within the organization. The HR department role is to maintain the coordination with all
the department and helps in achieving and aim of the organization. Hr. manager team maintains
the dashboard method for analysis of the work management within the all domain of the
organization. With the help of the HR department the resource can be utilized in the well
synchronized way. McDonalds is a very well-known fast food organization and the credit for its
best growth goes to the Human resource management also McDonalds has the best team of HR
and Leaders who have best potential in them to maintain the name and fame of the organization.
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Task 1
P1- Explain the purpose and the functions of HRM, applicable to workforce
planning and resourcing the chosen organisation of your choice
Role of HRM
The main role of Human resource Managers is to manage its resource in a sound and efficient
way such as the analysis of the job, organization of the meeting within the different departments,
recruitment and retraining of the employee. Maintaining and monitoring the performance of all
the departments, maintain policies within the organization etc. Work management planning is
also the role of the HRM the best leaders and the managers of the HRM has the analysis of the
future trends and thus they made the change according to that. It is also responsible for
management of quality within the organization (Ackah & Agboyi, 2016).
Recruiting the candidate
It is one of the important task and one of the challenging thing for any organization the good
staff and employee are responsible for the success of the organization .The Hr management
department get the complete job analysis of each domain according to their vacancy positions
and later they publish their vacancy details in the portal and many other important newspapers
so that candidate can submit their working CV on it .Once the CV are received the Hr
department shortlist the candidates by seeing the working profile and the work experience and
invites the candidates for the various technical and skills round .
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P2. Explain the strength and weaknesses of different approaches to recruitment and
selection
McDonalds have the very best mode of the recruitment of the candidate they are the direct
recruitment or the recruitment by the vendor.
Direct recruitment
When the organization recruit the candidates in the direct panel without including any TPA .In
this mode all the mandatory formality of recruiting the candidate are organized within the
organization .it has the many advantages and the disadvantages.
Advantages Weakness
 The policy is clear of the organization
as there is direct interaction between
the candidates and the company HR
 The policy is transparent and clear
 The whole process is tedious and hectic
as it consumes a lot of time in
manipulating the whole things.
Third Party recruitment
The vendor recruitment or third party recruitment is also common in the many organization .It
has also many strength and weakness,
Advantages Weakness
 It is not tedious and hectic.
 It takes not much time
 The policy of the organization is not
clear in that scenario as the interaction
is not direct with the organization HR.
it is done via third source (Armstrong
& Armstrong, 2012)
 The innovation method cannot be
carried out as most of the third party
restricts the fresher resource the fresher
pool can sometimes be the reservoir of
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the vast talent and innovation resource.
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P3: Explain the benefits of different HRM practices within an organization for both
an employee and employer
Retaining the candidate
Once the candidates have been recruited it is also important for every organization to hold the
talented employee. McDonalds is always known to maintain the employee friendly relations with
the employee they have issued many awards and bonus system for the employee such as
employee of the month and various other awards so that staff member can show the more
dedication to their work and can achieve the best output for their organizations.
Planning information
It is the responsibility of the HR department to plan for the each and every task that is
responsible for the success of the organization (Baráth, et. al., 2017 ). The HR department
organizes the meeting with all the department of the organization and sets the goals and tasks
for each domain .The Hr. department also scheduling the meeting with staff and their respective
leads to resolve any issue and conflict and thus responsible for smooth function of the
organization.
Training and development
After the candidate is recruited it is the necessary that his skills must be developing from time to
time in order that he becomes more compatible within the trending technology. McDonalds HR
department also schedules the various training test to check the strength of their employee and
provide the training according the needs of the organization .The responsible of Human resource
Managers is that they set task according to the trending market needs thus they schedule various
compatible training according that .The Hr. department also checks whether the knowledge of
his employee is not getting stagnate thus they also scheduled training according that also.
Appraisal policy
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McDonalds has also maintained the very clear policy of appraisal for his employee and staff the
appraisal of the employee in the McDonalds always done from time to time with the extra bonus
and the incentives so that the employee can dedicate to their work (Boxall & Purcell, 2016)
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P4. Evaluate the effectiveness of different HRM practices in terms of raising
organizational profit and productivity.
Resource Management
McDonalds has the very best resource management tendency they have also the redundant
employee in their every domain of the organization so that each and every domain can work in a
synchronized way .The Hr. department must also ensure that there are no exceeding working
hours for the employee also it is to ensure that there are also proper shift management so that all
thing go in the organization in smooth way.
Learning atmosphere
Positive atmosphere is necessary for every organization .McDonalds has positive atmosphere in
its premises the positive environment also necessary to achieve the goals .Human resource
department team of McDonalds plays a very important role in maintaining this they have
various monitoring methods to check the employee work performance and also they are
monitoring the laws and regulations within the organization premises .Also the various social
and cultural program are organized in the working organization to enhance the moral of
employee also various soft skills and hard skills training are provided to the employee and staff
for their professional development (Bratton & Gold, 2012)
Health Facilities
McDonalds have very healthy infra as their HR departments are continuously organizing health
checkups camp to check the health of their employee in working atmosphere also they are
aligning shift in such way so that there is no hectic shift schedule ,also they have induced gym
training facilities with proper trainer so that employees can remain fit and fine .The HR
managers know the importance of good health ,as good health is necessary for the better
efficiency of the candidate and this effects the organization also.
Problem Resolution
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McDonalds leaders and managers are solution oriented they are having the back plan to handle
every situation they are also analyzing the problem from its root basics and thus takes the
required action to remove that issue also the HR department is also responsible for coordination
between the teams so that effectiveness can be made within the system.
Team Management
It is also the duty of HR to maintain team managements in the entire domain by conducting the
meeting frequently between the entire domain and their leads so the team sprit could be
maintained in the team.
Elite culture
McDonalds has very elite culture it organizes various mock drills and various trainings to
maintain this environment .Also the McDonalds have the elite leaders in their organization that
also makes the organization sounds and well efficient.
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Task 2
P5. Analyze the importance of employee relations with respect to influencing HRM
decision-making
Resource management and handling is the part of the resource management .proper management
of human resource can leads to the better development of the organization there are also some
factors that are to be kept in mind. Resource analysis, proper data plan, utilization and
allocation .the resource plan is crucial as it contains the whole brief of the project from beginning
to end
Meeting Organization
The meeting must be organized with the outside business partners in order to check the growth of
the organization. McDonalds has maintained the best effectiveness in it. The topmost managers
of McDonalds are conducting the meeting with outside SME also not check the effectiveness of
his overall system this things has helped McDonalds to spread his business with more efficient
way throughout the global world (Burke & Cooper, 2012).
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P6. Identify the key elements of employment legislation and the impact it has upon
HRM decision-making
Implementing HRIS software
The HRIS (Human Resource System Information) is software that is needed in tracking the data
and managing the whole data. The advantage of the human resource information system are they
contain the employees attributes such as working details and zones of work and many other
useful things. Such as payrolls it has also performance development plans disciplinary action
required execution tasks and strategic maintenance tasks .The HRIS gives all those details which
the company wants for an employee and it also helps to develop the strategic information for the
organizations
IT revolution
IT Industry play a very crucial role in developing the Efficiency of the organization .McDonalds
have best IT experts and consultants in its department McDonalds is using web site promotion
and many web hosting and also the promotion is done by many networking and social
sites .Many SEO (Search Engine Optimization ) experts person has been deployed to do the
branding and the grooming of the product also many online information is available for the
product .Similarly many online booking of food products can be done within the time and also
proper delivery is there this things also saved the time of the customer and the clients (Cameron
& Quinn, 2015)
Leadership Encouragement
The good leaders and the managers are behind the success of each and every organization.
McDonalds has the best of this system .the HR team of McDonalds are organizing the various
program to encourage and develop the leadership within the organization. they are also giving
the chance to youth as they are innovative as well as talented to use their full potential to develop
the leadership skills in them they are also scheduling various mock drill activity to boost their
inner caliber they also ensure that what the leaders are saying they are practicing it or not .
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Performance analysis
Performance management is to improve both the employees and the organization .Various
dashboard methods are used to monitor the performance of the employee and similarly the audit
should be taken as per taking the analysis of the future market .after the complete analysis of
market is done the training and development of the employee must be prepared to meet the
changing demand of the future.
The performance analysis can be done by giving the points such as outstanding ,excellent ,very
good ,Average and below average in this whole scenario the candidates with the
outstanding ,excellent performance must be rewarded for their best work on the other hand the
candidates with the ratings of average and below average must be provided with the training so
that they can remove their issues and can do their best.
Product grooming
The product grooming must be done from time to time .McDonalds have done the best strategy
of grooming of its product they are grooming their product with many celebrity and many other
famous sports person are engaged for grooming of the product (Hook, et. al., 2015).
Attendance payout
The attendance payout is also very important much software are used in the organization which
are used as the thumb impression and thus makes the function of HR easier it also avoids the use
of register for in and out of the employee thus this method also increases the overall efficiency.
Organization efficiency
The organization efficiency is necessary for every organization to be successful .McDonalds has
the best in it because of its leaders and best managers pool they continuously monitor the
working in their department and also they enhance the overall efficiency within the organization.
Organization realities of an organizations have a critical impact on the organization
structure .The characteristic of the organization depends on the resources .as the organization
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grows many strategies are implemented to increase the efficiency within the organization system
various skills have to be developed to meet the demands as per the trending market
Competitive environment
The managers and leaders of the McDonalds have the best competitive environment they
organize various audit to analyze the market trends and thus initiate the change according that.
McDonalds team continue do survey with other organization to check the value of their product
and thus they schedule training according that
Best reward system
The reward system to be maintained within the organization as per the performance of the
employee to maintain the performance analysis the Dashboard must be maintained to increase
the overall efficiency of the organization (Paauwe, et. al., 2013).
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P6. Identify the key elements of employment legislation and the impact it has upon
HRM decision-making
McDonalds also focuses on the several internal and external factors that increases the overall
efficiency within the organizations
Proper Staff
McDonalds HR department revalidate that there are proper staff in every domain to check that
there are sufficient and redundant staff in every organization so that the things go in
synchronized way
Global business hierarchy
Global business strategy is very crucial for every organization .McDonalds has best business
strategy and the whole credit goes to its best leaders and the managers because they always do
the modification in their product as per the changing trend and the technologies .McDonalds has
many rivals such as PepsiCo, subway & Dominos but McDonalds is best of them all because it
has always done the innovation in its products. The managers and leaders of McDonalds have
very best analysis of the future market trend the leaders have the best vision of the changing
demand trend after that managers of management set the goals and target to achieve it for better
economy and the efficiency of the organizations (Cameron & Quinn, 2015).
Maintaining corporate trend
McDonalds has the best positive culture .The HR. department takes a lot of efforts in improving
and maintaining the corporate culture by implementing the effectiveness in laws and
regulations .McDonalds has maintained a special team to check the effectiveness of the rules
and regulations within the organizations. They are ensuring that there is no discrimination on the
basics of religion and color they are also checking that there is equal opportunity for all people
and there is no difference on the basics of the religion
Leadership
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Good and effective leadership with best managers are mandatory for the success of every
organization they are coordinating with all the departments such as financing, budget, sales .The
good leaders draft the plan while the managers sets the goal and target also they take the
initiatives such as providing compatible atmosphere for achieving the target strong leadership
encourage and motivate the workers to perform best in their domain (Boxall & Purcell, 2016)
Managing Organization
Managing organization is necessary .The human resource manages the organization by
scheduling the meeting within the domain and sorting the issues related with the organization it
also focus on to remove any obstacle that causes hindrance in the progress of the
organization .The meeting must be organized in the presence of CEO and the board of the
directors so the things should become crystal clear and transparent.
Maintaining customers
Customers and clients also has influence on the HR organizations .The Brand affinity must be
done .McDonalds has maintained the best trends of affinity by doing the innovation and change
in the product as per the customer expectations. Also they have maintained very effective
distributive channel of the products distribution so that product can reach to the client within the
given time. Sales are directly affected by the skills of the employee and staff
Diversity and Competitor
Many competitor and rivals are available in the industry but McDonalds has emerged on top as
it has the effectiveness in the HR department they continuously audit the market and implement
the change in the product features they have also made the diversity in their product by adding
the nutritious value of the food products such as they are using anti sugar soft drinks that is
widely used in American continent as they have more sugar patients also they have they done
diversity such that they have innovated many protein and fiber rich diet so that metabolism can
be maintained.
Legal laws
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The HR department has maintained the many laws and legislations such as they are
continuously doing lab analysis of their product to ensure that the food content should not
adulterated .They also ensure that the content in the food product must be diet friendly and
doesn’t cause any harm to the health also they have maintained legal bodies to check that
whether the laws and regulations are maintained within the organization such as child labor must
not pursue and restricts many other heinous acts.
Social Factors
Social Factor is very important no firm can work alone but it needs the collaboration the
organization has to work in that way that it has to satisfy the needs of both the society and the
customers there are also many social and cultural factors that are as follows
Work ethics must be maintained in the organization campus culture of the organization must be
maintained, positive attitude of the work.
Technology factors
Technology factor can dramatically influence the efficiency of the organizations. with the advent
of the new technologies the skills of the employee and staff must be developed to make them
more compatible .Wirth the used of innovation the things are become more easier technology
also leads to the collaborative work it has also created better interaction and the communication
mode within the organization (Boxall & Purcell, 2016).
Religious Sentiments
McDonalds has maintained the well religious sentiments in their food chain also such as veg and
non-veg products they have also monitored that where to used beef based products and where to
use pork based products also where to use veg food products.
Well Planning
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McDonalds have the well system of planning as well as the coordination system .The Human
resource department of McDonalds is maintaining the well coordination within the all domain of
the organization for the smooth functioning and best efficiency output.
SWOT Analysis
McDonalds has the best SWOT analysis trends it represents the organization main competencies
while also finding the opportunities to expand the market .The SWOT can be elaborated in S
(strength), W (weakness), O (Opportunity) & T (Threat)
S (Strength)
McDonalds has expanded its market throughout the global world and expand its business
through the world due to its best fast food product.
W (weakness)
To remove the negative chaos and mayhem as well as negative image .The HR department has
maintain the best staff to remove those negative factors.
O (opportunity)
McDonalds is looking for every opportunity to expand its business by doing the innovation in its
product features. And auditing the market trends
T (Threat)
McDonalds has many rivals such as subway and dominos but McDonalds on top due to its best
channel of distribution of product and efficient supply.
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P7. Illustrate the application of HRM practices in work-related context using
specific examples.
McDonalds is one of the best fast food organizations of the world and also it has the number of
employees in its domain thus it is also providing the employment to many people .There are
various openings in the McDonalds and it’s mandatory things are done by the HR in the given
ways.
Vacant Position Availability
After the financial year that has been over in the March before it’s competition the HR
department managers align the meeting with all the department to know what are the target that
has been completed and also they further revalidate about the future goals and target that has to
be achieved in the coming years .After the analysis is done they go to each domain lead to check
the manpower strength for achieving the target in smooth way.
Recruitment of candidate
Once the HR department know about the vacancy details they go for the complete job analysis
such as how many candidate they require what must be their qualification and education criteria
and thus they got the complete job details for the required profile after they update the whole
information in the many portals and parallels they update the information on many newspapers
so that required can fill the online form and can submit their CV (Ackah & Agboyi, 2016).
Once the candidates have submitted their CV the HR team members must shortlist their CV
according to their working experience and technical skills .Once the CV has been shortlisted of
the candidates the HR team member has to call them through telephonic conversation as well as
the conversation with the mail to attend the interview in this the venue details as well as total
round details or JD must be provided to the candidates The hr team member must told them such
that there will be two or three rounds which consists of written test subsequently it will be
followed by technical round and final round will be the HR round.
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After the candidates reach the venue the HR team member must coordinate with them and align
them for written test after the written test has been conducted the selected candidates who have
clear the written round will go for the technical round the technical round must be handled by
the lead of that domain and in presence of the project manager the technical round should be
done in carefully examined way to check the required strength of the candidates .After the
candidates has cleared the technical round the final round will be the HR round. In the Hr round
the policies and terms must be explained to the candidate also the salary discussion must be done
regarding hike and many other facilities and policies of the company that is insurance policy and
medical facility must be explained to the candidate. Once the candidates accepts the offer the
offer letter and as well as joining letter must be released.
Background process
After the whole thing done the HR department of McDonalds generate the background
verification process for the candidate to check the background of the candidates such as he must
not having any criminal background or have done any harassment case to revalidate those
details further the telephonic conversation must be done with previous company employee .
Joining Induction training
Once the candidates has been selected the induction training must be provided to them to tell
about the training facilities that is available in the organization also the interaction must be done
with all the domain leads and as well with the other staff for the better communication hierarchy
this type of interaction must be done so that synchronized work progress can be done .this
increases the overall efficiency of the organization
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Conclusion
McDonalds is best fast food organization in the world it has its branches in almost every country
and continent it has created the diversity for its food product also the McDonalds top managers
and leaders have the future vision of market trend thus they innovate their food product
according that trending demand .
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Reference
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