CAREER DEVELOPMENT NEEDS AND CHOICES IN DIGITAL MARKETING

Human Resource Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
CURRENT TRENDS......................................................................................................................1
Emerging trends within labour market & changes in economy..................................................1
Educational trends.......................................................................................................................2
Recent changes in employment legislation in Australia..............................................................3
CAREER DEVELOPMENT NEEDS AND CHOICES IN DIGITAL MARKETING..................3
Career development needs in Digital marketing.........................................................................4
COMMON ISSUES BETWEEN EMPLOYEES AND EMPLOYER............................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Trends are changed quickly overtime in each and every area, it is essential to identify and
analyse these trends in order to understand the changes and stay updated. This report is based on
career development and professional practices. The study will include analysis of current labour
market, economic and training, employment and other trends. In addition to this, the career
development needs and choices for individuals and groups will also be identified in a given
context. The report will be based on career in digital marketing within Woolworths, one of the
top largest companies in Australia.
CURRENT TRENDS
The labour market became stronger as compared to earlier conditions. The level of
employment enhanced by 225000 to 11939600 this year (Bloch & Bhattacharya, 2016). It is
greater than the annual average growth rate over the past 10 years. The biggest change which can
be noticed is the participation of females. Females were responsible for approximately 60% of
employment growth. The pace of trend in employment growth also softened decreasing from
31000 jobs per month to just 8300 jobs in 2016. Also, the level of unemployment in Australia
also declined by 23100 between the year 2015 and 2016. The rate of unemployment declined
from 6.1% to 5.8%. Analysing the overall development or change in labour market it can be
determined that conditions for young people improved in the recent years (King, 2015). The rate
of youth unemployment declined in Australia. The major reason for this was the rise in part jobs,
which has turned to be a big trend in the labour market. However, the level of full time
employment decreases due to the rise in participation of youth in full time education.
Emerging trends within labour market & changes in economy
There are four major trends in the labour market and employment as discussed below –
Shifting demographics, dynamic workforce - Trends such as decreasing birth rates and aging
indicate the situation of abundant labour are coming to closing stages in most of the countries.
More than 60% of the individuals nowadays reside in nations with shrinking workforces (Marks
& Fleming, 2016). Working age population in China rose in the year 2010, by 2050 more than a
quarter of its population will be over 65 more than 8% from now. In Germany the workforce will
minimize by 6 million workers over the coming 15 years. Due to labour shortages policy makers
and employers are being pressured to think effectively and in a unique way about talent sourcing.
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