Human Resource Management 1 Part 1 Q1 Marketing manager should be able to develop image of the school with the help of efficient marketing activities. Organising events, analysing market, making proper plans to develop strong image of school, assuring that time to time updates must be done in websites and so on, are few job responsibilities of marketing manager. Their activities should focus on attracting new students and establishing strong public image. To attain the post of marketing manager required qualifications are- bachelor’s degree along with masters in marketing field and good experience in advertising and selling. Q2 Methods of recruitment There are two methods of recruitment one is direct and other is indirect. School can use both the methods but it’s better to go for indirect methods because, it involves low cost, easy to approach wide range of public and detail description can be given (Passmore, 2017). Indirect methods that can be used by LPV School are - Advertisement – detail description for the work can be given along with working hours and salary package. Newspapers ads – on daily basis people are habitual of reading newspapers through which they can be made aware about job openings and this method is appropriate when there is need to target a particular segment. Criteria for shorting listing Criteria used by LPV school are- Education– person should possess masters as well as bachelor’s degree in marketing. Knowledge– complete knowledge about marketing strategies, different tools to attract students, government policies, complete knowledge about market trends and so on. Creativity– manager should be enough creative to immediately build new plans if need arises.
Human Resource Management 2 Abilities– they should be smart, able to analysis market trends, develop new strategies, possess computer skills and should be able to mould their thinking as per the changing trend. Selection methods and tests School will select the manager on the basis of their CV, interview and different test. In CV complete information should be there regarding qualification, education, name, email id, hobbies and along with personal achievements (Bolón-Canedo, Sánchez-Maroño, & Alonso- Betanzos, 2013). Interview will be taken to assure whether the person actually possess the skills that they require or not. On the basis of this, selection can be done but before this, candidate have to pass from certain test such as- Ability test– The main focus of the school is to identify general knowledge, clerical and numerical ability (Kolen, & Brennan, 2014). Intelligence test– It is important to know the calibre present in the candidate at the time of selection. Personality test– This is conducted to know about the behaviour as well as opinion of person on certain issues which may occur within the organisation. If correct decisions are taken by the marketing managers, it will help to increase overall student base (Kakaraki, Tselios, & Katsanos, 2017). Pre-employment check Before the employee join the organisation it is essential to know their past records. These records can be attain from their last work place, school and college. Complete information regarding the background provide sense of security regarding the employee (Date, 2017). Q3 Induction programme It refers to a process in which employees are introduce to everyone in the organisation. It is important to make them familiar with everyone so that they can deliver their best to the firm (Hughes, 2017). Induction programme of LPV school-
Human Resource Management 3 Figure1complete induction plan Overall orientation– Marketing manager will be introduced to each and every person in the organisation including teachers, financial managers, and human resource experts and so on. Specific orientation– They are given time to exchange thoughts, idea, views with their own group of marketers. Review orientation(conducted after 6 months from the date of joining) – it will be conducted at the end of 6 months, to know whether the person is facing any problem or every this is going well. Training plans After the induction, training should be provided. This training can be on the job as well as off the job. LPV School has adopted mentoring option as on the job training (Lewis, Barrett, Sugai et al.2016). In this new comers are meant to work under the people who are experts in marketing field. Apart from this, some on the job methods are also use like, conferences and simulation exercise and analysing transactions.
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