Human Resource Management at Enterprise Rent-A-Car

Explore the key concepts of HRM at Enterprise Rent-A-Car, including recruitment, training, employee relations, and employment legislation. Understand the impact of HRM practices on organizational success.

UNIT 3 – HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...............................................................................................................4
BACKGROUND CASE STUDY AND COMPANY OVERVIEW........................................5
TASK 1 – ESSAY..............................................................................................................6
INTRODUCTION............................................................................................................6
DISCUSSION.................................................................................................................6
CONCLUSION.............................................................................................................10
TASK 2 – ESSAY............................................................................................................11
INTRODUCTION..........................................................................................................11
DISCUSSION...............................................................................................................11
CONCLUSION.............................................................................................................13
TASK 3 - REPORT FORMAT..........................................................................................14
EXECUTIVE SUMMARY.............................................................................................14
INTRODUCTION..........................................................................................................14
P5 - IMPORTANCE OF EMPLOYEE RELATIONS AT ENTERPRISE WITH
RESPECT TO INFLUENCING HRM DECISION-MAKING.........................................14
P6 - THE KEY ELEMENTS OF EMPLOYMENT LEGISLATION AND THE IMPACT IT
HAS UPON HRM DECISION-MAKING.......................................................................15
CONCLUSION.............................................................................................................16
RECOMMENDATIONS................................................................................................16
TASK 4 – INDIVIDUAL PORTFOLIO FOLDER..............................................................17
PART 1 – GROUP WORK...........................................................................................17
JOB ADVERTISEMENT...........................................................................................17
PART 2 – INDIVIDUAL WORK....................................................................................18
JOB DESCRIPTION.................................................................................................18

PERSON SPECIFICATION......................................................................................19
CURRICULUM VITAE..............................................................................................20
SELECTION PROCESS..........................................................................................21
CONCLUSION.................................................................................................................22
REFERENCES................................................................................................................23

INTRODUCTION
In general, a formal system devised for the management of the individuals in an
organization is termed as Human resource management. In addition, human resource
management is process of binding organizations with people and helping both
organization and people in archiving the individual as well as organizational goal of the
organization (Armstrong and Taylor, 2014).. The key responsibilities of the human
resource department in the organization fall into three major categories recruiting,
employee benefit and compensation and designing work.
The purpose of this report is to explore and apply different concepts of the human
resource management in particular workplace. The first part of this report depicts the
different purposes and functions of the human resource department which is followed by
different approaches of recruitment and selection. Further, the report involves various
benefits of the HRM for employees as well as employer. In addition, the report illustrates
different aspects of employ relations and legislations at the workplace. The final part of
the report consists of application of various HRM practices though simplified examples.

BACKGROUND CASE STUDY AND COMPANY OVERVIEW
The study focuses on the organization “Enterprise Rent-A-car” which is founded in the
1957 by the Jack Taylor in the USA. Over the years, the origination has got an immense
success as they have started with the seven cars only and now they have become the
largest car rental organization in the North America. The organization is continuously
providing services to their consumers with approximately 65,000 employees from
different location such as USA, Ireland, Germany, UK, Rico, Canada and Puerto. There
approximately 7,000 offices in the UK and 900 offices in other destination. The
organization majorly focuses on the consumer satisfaction which enables company to
grow as the annual turnover of the company is over £4.5 billion. The origination has an
effective human resource management to hire, train and develop employees.

TASK 1 – ESSAY
INTRODUCTION
The aim of this essay is to assess and analyze the various purposes of the HRM in
workforce planning and resourcing in Enterprise Rent-A-Car and further evaluating the
different approach of the recruitment and selection. Workforce planning and resourcing
starts from the recruitment of the employees for the different roles of the organization
and providing training to them; to retention of the deserving employees and termination
of the less talented one (Schweyer, 2010). In addition, the overall delvopment of the
employees of the organization also the integral part of workface planning.
DISCUSSION
P1 – DIFFERENT PURPOSES AND FUNCTIONS OF THE HRM, APPLICABLE TO
WORKFORCE PLANNING AND RESOURCING AT ENTERPRISE RENT-A-CAR
In Enterprise Rent-A-Car, the demand of the staffing the employees should be
effectively forecasted by the HRM department. Different purposes and functions of the
HRM are described below.
PURPOSES OF THE HRM
There are several purposes of the HRM that provide a competitive edge to the
organization and can be finically befitted for the firm. Out of which three most important
purpose of the HRM given below:
 Productivity
 Employee retention
 Organizational culture
PRODUCTIVITY
Increasing productivity of the employees as well as organization is one of the most
important goals of the organizations which become the major concern of the HRM.
Essentially, the purpose of the HRM in Enterprise Rent-A-Car Enterprise is to enrich

productivity by optimizing the effectiveness of the employees in the organization. The
Increased productivity of the employees leads to the accomplishment of the overall
objectives of the company (Lin, 2010).
EMPLOYEE RETENTION
Secondly the purpose of the HRM in Enterprise Rent-A-Car enterprise is to improvise
the employee retention of the organization by implementing effective policies and
focusing on employee’s welfare (Belbin, 2012). Employees are the most valuable assets
of the organization therefore to grow and compete in the market it is essential for the
company to retain deserving candidate.
ORGANIZATIONAL CULTURE
Thirdly, the most important purpose of the HRM in the Enterprise Rent-A-Car
organization is to maintain the effective working environment and culture within the
organization (Haff, et al. 2015). The aforementioned objective can be achieved through
a transparent procedure and effective working policies.
FUNCTIONS OF THE HRM
The functions of the HRM can be divided into two categories; operative functions and
managerial functions. Whereas operative function incorporates recruitment, training,
delvopment of the workforce; managerial functions involve planning, organizing,
controlling and directing. Three major functions of the HRM are:
 Recruitment and selection
 Training and delvopment
 Performance appraisal

[Source: http://www.deberti.com/index.php/paper/9464/]
RECRUITMENT AND SELECTION
The key function of the HRM in the Enterprise Rent-A-Car is to recruit and select the
employees through the analysis of the information collected from the Job analysis. In
this function, HRM department responsible from developing job advertising to
recruitment of the employees for the various positions of the company (Stewart, et al.
2013).
TRAINING AND DELVOPMENT
Further, to enhance the performance and productivity of the employees, HR managers
of the Enterprise Rent-A-Car provide several trainings to the employees that help them
in performing well and grow (Ng and Dastmalchian, 2011). Organization conducts
several trainings for the new as well as existing employees to enhance performance.
PERFORMANCE APPRAISAL
Performance appraisal is conducted by the human resource department of the
Enterprise Rent-A-Car to check the performance of the employees. Further, on the
basis of that analysis incentives and individuals are promoted (Gupta and Kumar,
2012).

P2 – STRENGTHS AND WEAKNESSES OF THE DIFFERENT APPROACHES OF
RECRUITMENT AND SELECTION USED BY ENTERPRISE RENT-A-CAR
In general, the recruitment refers to the process of attracting, shortlisting, selecting and
appointing employees where section is the process of reviewing the information
provided by the applicants and ensuring that the qualification meet to the standard.
Various approaches of the recruitment and selection used by Enterprise Rent-A-Car
are:
INTERNAL RECRUITMENT - PROMOTING EXISTING EMPLOYEES
In this kind of recruitment process, existing employees are promoted rather than
employing new one. Considering the strengths, internal recruitment has relatively low
operational cost as it saves interviewing and advertising cost. Also, in internal
recruitment candidates are already aware of organizational culture (Lin, 2010).
The only weakness of the internal recruitment is that this process restricts the external
talent from entering the workplace of the enterprise Rent-A-car.
GRADUATE RECRUITMENT AND INTERNSHIP PROGRAM
The strength of this program is that it brings new and potential ideas from universities
and also the HR department gets to appoint the most deserving candidate frm the vivid
pool of suitable applicants.
Apart from that, this is very lengthy process and also incorporates huge advertising
costs. Further, the new candidates are also unfriendly with the working culture and also
the fault in process can provide wrong candidate (Moukas, et al. 2012).
ONLINE RECRUITMENT THROUGH OFFICIAL WEBSITE
The key strength of this process is that it is cost effective and also it reaches to the
larger audience which helps in recruiting potential candidate. Further, it is very easy and
flexible process as individual can reach there easily (Armstrong and Taylor, 2014).

THIRD PARTY RECRUITMENT - THROUGH OTHER ONLINE WEBSITE AND
AGENCIES
When an applicant is elected to through third party sources it costs less than other
recruitment approaches. But, the talent through this process the talent is very limited
because it demands large amount from the registration.
INTERVIEW AND ROLE PLAY ACTIVITIES
The most important task of the organization is to elect the right candidate because
these selection methods help the employer in knowing the candidate personally.
Further, it provides an in-depth analysis of the candidate and provides opportunities to
exchange and enhance knowledge (Daley, 2012).
Expect for, these methods are very lengthy as consumes time and also it is quite
difficult for the interviewer to know everything about employees in short period of time.
CONCLUSION
By the above essay, it can be concluded that HRM plays an immense role in the growth
and delvopment of the organization. Enterprise Rent-A-Car’s HR team fulfills all the
purpose mentioned in the essay and overlooked all the functions effectively. Further, to
sustain the organization it is essential to maintain the same in the future.

TASK 2 – ESSAY
INTRODUCTION
The purpose of this essay is to scrutinize the benefits of the different practices of the
HRM within the Enterprise Rent-A-Car for the employer as well as employees. Further,
the essay focuses on evaluating the effectiveness of different HRM practices
considering the profitability and productivity in the company.
DISCUSSION
P3 - BENEFITS OF THE DIFFERENT HRM PRACTICES WITHIN ENTERPRISE FOR
THE EMPLOYER AND EMPLOYEE
HRM practices refer to the set of procedures or polices utilized by the organization to
maintain the effective and disciplined work culture along with providing multiple benefits
to the organization. There are several HRM practices that are benefited the employees
as well as employer such as Training, learning and delvopment; job and workplace
design; the flexible origination; performance and reward (Liang and Mackey, 2011).
Various benefits of the two major practices are mentioned below:
LEARNING, DEVELOPMENT AND TRAINING
Employees and employers both get benefited from the learning, delvopment and
training in the Enterprise Rent-A-car enterprise. Initially, the training and develop
increase the morale and job satisfactions of the employees which in turn raise the
employee motivation. Further, this process enriches the capacity of the employees of
learning new technology and concept which leads to the innovation (Grossman and
Salas, 2011). Considering the employer’s end, the organization is benefited when
employees learn and work effectively because it enhances the productivity and
profitability of the company and also it provide encouragement to the origination to
adopt new technology (Aziri, 2011). Moreover, it raises the company’s image in the
market and reduces the risks which can be occurred due to lack of training.

PERFORMANCE AND REWARD
Essentially, performance and reward mechanism in the Enterprise Rent-A-Car
encourages and motivates the employees to work hard and archive their goals. Further,
the employees of the organization are financially befitted by the technics also the
appraisal motivates them to work hard. The other benefit of this system is that it
emphasizes and enhances the productivity of the employees. Considering the
employer, this helps the HRM Department in retaining the employees for the long period
of time and also it raises the job satisfaction among employees which develops an
effective working environment (Ng and Dastmalchian, 2011). Moreover, the productivity
of the organization along with the employees are increased due to this process.
P2 - THE EFFECTIVENESS OF THE DIFFERENT HRM PRACTICES IN TERMS OF
RAISING PROFITS AND PRODUCTIVITY AT ENTERPRISE
Effectiveness is the degree to which goals are accomplished and the extent to which
target complexity are minimized and resolved. So the effectiveness of the HRM
practices depends upon the successful implication and feedback of the practices.
Moreover, the practice will be considered as an effective practice if it is benefited the
employee as well as employer.
THE EFFECTIVENESS OF TRAINING AND DEVELOPMENT
Considering the case of Enterprise Rent-A-Car, it is suggested that training and
delvopment is the essential part of the organization. The training and delvopment
mechanism is most effective practice because it provides opportunities to the
candidates to make mistake and learn new things about new technologies or other
concept. So the effectiveness of this practice is completely depends upon the
organization as well as employees. Organization should enable a creative environment
so every employee could able to think out of the box and create new ideas and at the
same time employees should actively participate in that practice (Haff and Triplett,
2015). Because, the absence of this practice will definitely make the origination’s effort
fruitless and lead to less productivity and drained cost. Moreover, it can be said that the

purpose of the training and delvopment is enrich the employee ability and organizational
capacity.
THE EFFECTIVENESS OF REWARD SYSTEM
Reward system has a positive influence on the workplace dynamic of the Enterprise
Rent-A-Car because reward system demonstrates to the employees that their
professional work and contribution in the organization are appreciated and recognized
by the management of the organization. When the employees feel that they are treated
like a family they start putting extra efforts for the company to grow and compete (Aziri,
2011). Employees of the company more likely start taking about the company in society
that enhance the reputation of the firm in the market. This practice in the organization
can lead to the high and long-term retention of the most valuable and desirable
employees (Grossman and Salas, 2011).
CONCLUSION
Form the above analysis; it is very clear that HRM practices are very important part of
any organization as it decides the organizational culture and working environment.
There are various HRM practices such as Training, learning and delvopment; job and
workplace design; the flexible origination; performance and reward etc. which benefited
the employer as well as employees by all the means.

TASK 3 - REPORT FORMAT
EXECUTIVE SUMMARY
The report demonstrates the importance of the employee relations at the Enterprise
Rent-A-Car and how this relations influence the decision making of HRM. In addition,
this report incorporates key elements of employment legislations and its impact on the
decision making of HRM. To achieve the aforementioned objective secondary research
is adopted in which data has been gathered from secondary sources. The key findings
of the report illustrate that employee relations and employment legislations heavily
impact the decision making of HRM (Gupta and Kumar, 2012).
INTRODUCTION
Generally, the efforts make by the organizations to maintain and manage the
relationship between employees and employer is known as Employee relations. In
addition, the organization with good employee relations provides transparent and fair
treatment to all employees of the company. Further, the employment legislations refer to
the set of laws and legislations that provide safety and security to the employees and
also provide freedom to work and speak against discrimination.
P5 - IMPORTANCE OF EMPLOYEE RELATIONS AT ENTERPRISE WITH RESPECT
TO INFLUENCING HRM DECISION-MAKING
Considering the case of Enterprise Rent-A-car, it is essential for the organization to
maintain the strong and influential relationship between employee and employer
because it can lead to the ultimate success. The basic purpose of maintaining and
managing god Employees Relations is that it spreads positivity among the employees
as they start feeling positive about the job as well as company. Scholars have
suggested that Employee Relations is key of successful working and thus business
(Alfes, et al. 2013). It could be stressed for the Enterprise Rent-A-Car to maintain
healthy Employee relations and the organization is completely depended on its empress
for its successes. Employees and employers are the two wheels of an organization and

only exceptional relationship between them can move the engine ahead (Mishra and
Pandya, 2012).
Decision making of the HRM is heavily influenced by the Employee relations because
HR profeionals plays an immense role in binding the employer and employee together.
Every decision of the HR manager and other profeionals depends upon the relationship
of the employer and employees (Daley, 2012). So each individual should feel safe and
motivated in the organization which can be achieved by cordial relationship among
manager and staff. Further, managing an effective relationship will definitely be
diminishing any kind of conflicts occur at the workplace along with some more benefits
such as increment in the productivity, raised staff morale etc.
P6 - THE KEY ELEMENTS OF EMPLOYMENT LEGISLATION AND THE IMPACT IT
HAS UPON HRM DECISION-MAKING
Employee legislation refers to the body of law that enforces the industrial relations,
remuneration and trade union related matters. It consists of several laws that deal with
the legal relationship between the employees and management. The organization
Enterprise Rent-A-Car provides a complete recognition to the various labor laws and
considers them while making a decision (De Grip. and Sauermann, 2013). There are
various elements of employment legislations mentioned bellow.
Initially, the salary of the skilled and unskilled labor is being decided by the “The
National Minimum Wages Act, 1998” which ensures the wages of the employees.
Further, all the rights of the employees are reserved under the “The Employment
Rights Act, 1996” which encores the flexible working environment for the employees.
Further, individuals at the workplace are treated equally under the “Equality Act, 2010”
which ensures the environment without decoration. This legislation refers that there
should not be any kind of discrimination at the workplace on the basis of nation, religion,
sex, cast, race and color. So, the HR department of the “Enterprise Car-A-Rent” doesn’t
discriminate any employee at the time of recruitment or at the time of their duties at the
workplace. Also at the time of promotion, benefits, training and delvopment all
employees are treated equally (Villiers, 2011).

Furthermore, the personal and professional data of the employees are kept safer under
the “Data Protection Act, 1998” which illustrates that there must be a provision of
securing the data and information of the employees and it should not be leaked to the
third party at any cost. At last the occupational health and safety of the employees at
the workplace are secured by the “Health and Safety at Work etc. Act 1974”
(Armstrong and Taylor, 2014).
CONCLUSION
From the above, the conclusion that can be drawn is that Employee Relations is very
important for the organization to get ached in the completion as it provides a competitive
edge to the organization. Furthermore, there are various laws are enforced by the
government for the rights of the employees that should be strictly followed by the
government to provide health and safety environment at workplace.
RECOMMENDATIONS
For the organization Enterprise Rent-A-Car, it is essential to manage and develop
exceptional relationship with the employees because the success of the company
depends on them. Also, all the legislations and laws should be effectively considered in
every decision of the organization and should be effectively communicated to the
employees (Percival, et al. 2013).

TASK 4 – INDIVIDUAL PORTFOLIO FOLDER
PART 1 – GROUP WORK
JOB ADVERTISEMENT
ADMINISTRATOR COORDINATOR – SURREY
Enterprise Rent-A-Car invites applicants for the
post of administrative coordinator based on our
Surrey UK office
Location: UK Surrey : Category: other : Job Id:
2018-1234
THE SELECTED CANDIDATE WILL BE RESPONSIBLE FOR
 Daily interaction with CMS and exporting dynamic report from
that
 Uploading, reviewing and receiving data files
 Enabling privacy and protection of data of consumers
 Monthly citation processing
QUALIFICATION
 Possesses a graduation degree
 Previous customer service
COME JOIN OUR TEAM

 Knowledge of Spanish, German and French
Submit your resume along with all your qualification
certificates at out official website’s career page. Applicant
from every stream and nation are healthy invited
PART 2 – INDIVIDUAL WORK
JOB DESCRIPTION
JOB DESCRIPTION
Job title: Administrative Coordinator
Reporting to: Manager (Operations)
Location: Surrey (UK)
Nature of the job role: Permanent
Working hours: 8 hours
Payment: Best in the industry
Duties and responsibilities: the candidate would be responsible for day to day
interaction with the teams working in Paris and will be uploading, receiving and
reviewing data files on daily basis. Further, the candidate will be having daily interaction
with the CMS system and exporting dynamic reports from the system. The candidate
will also be processing citations which result from retail rental of cars.
The selected candidate will be willing to support the initiatives of the company and be
career driven. Further the candidate will have desire to work and experience in working
with excel. The elected candidate will drive a completive, friendly and fun work
atmosphere.

Minimum qualification: A graduate degree from a decorated university with knowledge
of Spanish, German and French. In addition, candidate should have prior experience
with customer interaction. Basic knowledge of computer is essential.
(Boxall and Purcell, 2011)
PERSON SPECIFICATION
CRITERIA ESSENTIAL/DESIRABLE
Graduation degree from repeated
universities
Essential
Prior experience Essential
Exceptional communication skill Desirable
Citizen of the UK Desirable
Knowledge of languages German,
Spanish and French
Essential
Candidate shouldn’t have crime record Essential
Ability to work in competitive
environment
Desirable
Exceptional interpersonal
communication skills
Desirable

(Boxall and Purcell, 2011)

CURRICULUM VITAE
ANDREW BANKS
1 Main Street, Surrey UK || (555) 333333 || [e-mail]
PROFESSIONAL SUMMARY
Resourceful and proactive administrative coordinator with background in tours and
travel industry. Organized professional who works cordially and easily with families, staff
and client to meet the service needs of the firm.
HIGHLIGHTS
 Fluent in German and Spanish
 Service-minded
 Clean driving record
 Administrative support
 Clerical expertise
 Computer savvy
EXPERIENCE
Administrative coordinator [08/2016 to present]
Best deal tours and travels
 Provide client and administrative support for the office
 Draft wide range of correspondence
 Exceptional computer knowledge
 Invoice clients for provided services
 Help client with referral, financial task and paperwork
 Assist with collection, distribution and creation of outreach paperwork of client
EDUCATION
Bachelor of Science: Psychology [2015 Ireland, UK]
University of Ireland
Additional coursework in different languages and communication
(Smith, 2015)


SELECTION PROCESS
The selection process for the aforementioned post is described below:
 Initially, the application would be received through online website and Email
 Then, the HR department of the organization will conduct primary screening of
the resumes on the basis of requirement
 Further, the selected candidates would be called for the first round of interview
i.e. HR round
 Then, the selected candidates will move to the technical interview round
 Further, the elected candidates will have to attend the role play activities of the
organization
 Finally, the candidate selected from the role play activities would be appointed for
this job (Smith, 2015)

CONCLUSION
From the above report, it can be stated HRM is the backbone of any organization that
leads to the success. The key roles and purposes of the HRM are to hire, train and
develop the employees for/of the organization. Further, there are several functions of
the organization that provide a competitive edge to the organization. Furthermore, the
HRM is responsible for Employee relations and Employment legislation in the company
which leads to the overall success.

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