MOD003486 - HRM Strategies for Employee Engagement and Voice

This report provides a business proposal focusing on Human Resource Management (HRM) strategies to enhance employee involvement and engagement within ASOS, a British online fashion retailer. It outlines strategies such as deliberate communication, investment in employee well-being, and feedback incorporation. The report analyzes these strategies using theories like the Path-Goal Theory and Two-Factor Theory, highlighting their advantages and disadvantages. Furthermore, it proposes communication approaches to amplify employee voice, emphasizing the benefits for both employers and employees, and explores upward problem-solving and representative methods. The report concludes with a training and development plan for managers and employees, emphasizing their roles and responsibilities, with reference to relevant theories and best practices. Desklib provides a platform to access this document along with numerous past papers and solved assignments.

Human Resource
Management business
proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY .................................................................................................................................1
Outline the development of strategies and the use of techniques that can be used to enhance
employee involvement and engagement. Underline the theories and analysis of these
recommendations, including advantages and disadvantages of the strategies selected.........1
Propose the communication approach that will assist greater “Employee Voice”. Outline the
benefits for both employers and employees, theories, and best practices in the area of upward
problem solving and representative methods.........................................................................4
Outline any training and development considerations in your business proposal to enhance
both managers and employees’ understanding, roles and responsibilities, quoting relevant
theories and best practices......................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The human resource management is the strategic approach so that the managers are able
to manage people effectively and efficiently. It is very important for the organisation to manage
their employees so that the company can have a smooth functioning of its operational activities.
The human resource management is related to the performance of the employees within the
workplace (Stewart and Brown, 2019). The human resource management is the continuous
process where the manager need to take care of the various training and development of the
employees in order to motivate them. The organisation which is taken into consideration for this
report is Asos which is the British online fashion and cosmetic retailer. The organisation was
founded in 2000 in London. The company targetted the young adults where the we4bsite se4lls
the 850 brands over the online platform. This report will include various topics such as
development of strategies and use of various techniques which can enhance employee
involvement. Various communication approaches and at last a business proposal plan of the
training and development which is required for the manager and as well as employee.
MAIN BODY
Outline the development of strategies and the use of techniques that can be used to enhance
employee involvement and engagement. Underline the theories and analysis of these
recommendations, including advantages and disadvantages of the strategies selected.
It is very important for the managers of the human resource management team that to
takes initiate to involve its employees within the organisation. The organisation can focus on
maintain the different strategies which will enhance in the employee involvement and employee
engagement which are discussed below in context of the Asos company:
 Communicate deliberately and regularly- This is the most important strategy which
can help the organisation in engaging the emplpyee4s. There is the situation where the
staff members might be disconnected with the other team members (Armstrong and
Taylor, 2020). The human resource management need to to be aware that the employees
are connected with each other. The communication plays the vital role in the engagement
of the employees.
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 Invest in well being- This is related to keeping the healthy workplace for the employees
is the another strategy which can keep the employees engaged within the organisation
and its activities. This means that the managers need to look for the healthy and well
being of the employees that they feel they are been appreciated and the emplp0yees are
happy with the work environment. The human resource management is responsible for
investing in the well being of the employees within the organisation.
 Invite feedbacks and act upon it- this is the another strategy where the manager can
focus on taking the regular feedback from the employees which will enhance in the
employee engagement,.this is the important for the human resource management to make
feel that the employees are been trained well and the efforts which are been made are
appreciated (Banfield, Kay and Royles, 2018). The feedback helps in bringing the change
in the work environment which enhances the involvement of the workforce.
It is suggested that the Asos organisation can focus on adopting the investing in the well
being of the employees which is the most useful strategy for the organisation in order to involve
the employees within the organisational activities. This is the most appropriate strategy because
the healthy environment influences the employees in giving their bes at the workplace. This is
the most appropriate and the culture of the organisation matter a lot to engage employees.
Advantages Increase productivity: It is been analysed that the employees need to appreciated and
give the proper time to understand. The human resource management main is to invest in
the well being of the employees which will enhance in the increase in the productivity of
the individual within the organisational goals.
 Decrease stress: This is related to the decreasing the negative behaviour of the
employees within the organisation (Järlström, Saru and Vanhala, 2018). At times in
happens that there is the confusion between team members which lead to the stress for
the employees. The management need to focus on the various aspect which can decrease
the work pressure and the stress of the employees.
Disadvantages Wastage of Time: The well being of the employees at times is time consuming where the
management need to take care of the employees on the individual basis.
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 Development of higher informal relations: This is related to the development of the
informal relations which can be dis satisfactory for the other employees within the
business organisation.
Theories which can be used by the organisation
Path goal theory- This is the theory states that it is very important for the managers to
focus on the involvement and the engagement of the employees within the organisation (Kundu,
Mor and Gahlawat, 2020). There are various factors which can effect in the behaviour of the
employees which influences the involme3nt of the emplopyee4s. This theory has the several
elements which are explained below:
 Directive- This is the style which can be focused by the leaders in order to involve the
employee within the activities of the business organisation. This is the strategy which
helps the employees to know about the organisations goals and objectives so that the
employees can perform the task.
 Participative- This is the another strategy which focus on the participation of the
employees in the various decision making of the business organisation. This helps to
motivate employees and increases the morale of the and involves the employees in the
activities.
 Supportive- This is the another strategy which focus on the giving the support to the
employees so that they feel motivated (Forsten-Astikainen, Hurmelinna-Laukkanen and
Hyrkäs, 2017). This is the strategy which can be used by the managers in order to
increase the engagement of the employees.
 Achievement oriented- This is the another strategy which enhancing in the employee
engagement where the manager can motivate the employees by giving them the higher
targets which will enhance in the involvement of the employees in the business
activities.
Two factor theory
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This is the motivational theory which can be adopted by the business organisation in
order to enhance the involvement of the employees. It is been analysed that motivation plays the
vital role in the engagement of the employees. There are two factors which are needed to the
involvement of the employees which are discussed below:
 Hygiene factor- It is been analysed that the hygiene facto5rs plays the vital role in the
involvement of the employees. Such factors include the working conditions, company
policies, relationships etc. this is important for the management to maintain in order to
keep employees engaged.
 Motivational factors- These are the secondary factors which are equally important for
the employee engagement (Randev and Jha, 2019). This includes the salary, achievement,
growth and responsibility. This is important for the management in order to keep their
employees motivated
It is suggested that the Asos company can make use of the path goal theory in order to
keep its employees engagement. This is the most important for the management to take care of
the various aspect in order to motivate its employees. This will help the organisation to enhance
in the productivity of the employees and this will increase in the profitability of the company.
Propose the communication approach that will assist greater “Employee Voice”. Outline the
benefits for both employers and employees, theories, and best practices in the area of
upward problem solving and representative methods
It is been analysed that the employee voice refers to the opportunity which is given to the
employees so that they can express their ideas, perspectives in front of the managers. The Asos
also need to allow their employees to influence the decision by their feedbacks. The
communication plays the important role in the engagement of the employees. The flow of the
communication within the organisation play important role in the functioning of the various
activities (Nassar, 2018). In context of the Asosd the manager need to provide the complete
freedom to their employees so that they can focus on giving the right ideas for improving in the
organisation and management. This helps the company to get a fair image of the environment
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and issues related to the work place. It is very important for the organisation to make use of the
various communication approaches which are discussed below: Communication as transmission: This is the approach of the communication where the
transfer of the information is deliberate by the source. This is the most important process
of the organization where the people involve themselves in the process so that they are
able to understand each other in order to perform the various activities within the
workplace. This is the approach used by the business organization where the
communication is the important aspect. Communication as ritual: this is the approach which is defined in such a way that
communication is the participate process (Lanciotti and Lluch, 2018). This is defines with
the several terms such as sharing, participation, fellowship. This approach to state the
communication as the representation of shared values and believes.
 Communication as publicity:This is the another approach of communication which is
defined as the procedure offer influencing the mind of others by providing information
and message. This is basically concerned with the visual aspect of the communication
which influences a lot within the business organization. This approach majorly focus on
the grabbing attention of the general public.
It is been identified that employee voice plays the vital role within the business
organization and leads to the success of the company. It helps in improving the quality orf the
work within the organization and if the company faces the dissatisfaction which can be resolved
within the voice of the workforce. It is suggested that the Asos company can develop the
participatory of management at workplace so that the organization can get the honest and the
open communication from its employees (Diaz‐Carrion, López‐Fernández and Romero‐
Fernandez, 2020). It is very important for the human resource management to involve the
employees in the various discussion in order to motivate the communication within the
workplace. Below mentioned are the various benefits of employee voice for both employee as
well as employer in the organization:
Benefits to employer
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 The various issues within the organization such as bubbling up are the negative emotions
which can develop when there the employees are not able to speak It also result
negatively on the productivity and performance of employees along with that payment of
feeling of in authenticity which is found as psychologically damaging. If it happens on
the entire employees of organization, it will result in the downfall of overall performance
of the organization.
 It is important fro the Asos company that they allow their employees to speak in a honest
way which can help in acquiring the right decision within the w2orkplace. This makes the
manager t adopt the right change within the organization. His also increases the
transparency for the employer in order to adopt the environmental changes within the
business enterprise.
Benefits for employees
 It is been analyses that the enthronement in which the employees are allowed put their
ideas helps in increasing the morale of the employees the voice of the employees plays
the major role in enhancing the productivity of the employees within the workplace. This
also helps in increasing the overall productivity (Widarni and Bawono, 2020). This helps
in provide positive work culture which helps in creating the new ideas within the
individual minds.
 It is observed that if thee employees are demotivated within the organization then the
managers need to motivate employees which will enhance in the empowerment of the
employees. If the employees are allowed to speak they might feel free and they can ask
for the various aspects which makes the person happy within the culture. This enhances
the growth of the organization.
Outline any training and development considerations in your business proposal to enhance both
managers and employees’ understanding, roles and responsibilities, quoting relevant
theories and best practices
Training and development is an important function of the organisation which is executed
by its human resource department for making qualitative workforce for the organisation. This
will help employees and managers to learn and develop various skills as well as gain
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professional knowledge in order to become effective in their career. It help company to increased
their productivity, increased job satisfaction and retention and train future leaders. There are
many types of approaches exist in the market that helps in providing proper training and
development programs to employees and managers which also helps the to understand their roles
and responsibility in order to perform their task in most effectual manner. It is important for
every organisation to analyse the best best training approach that meets with their certain
situations and needs. In context of ASOS, different type of training and development that its HR
managers may used for their managers and employees in their proposal plan are described below:
On the job training- This type of training is provided to employees from the day of
starting of their job. This will make employees to read manuals, continuous observe others, read
their job description as well as ask question in order to understand their roles and responsibilities
in the organisation in the organisation in appropriate manner (Beaven, 2019). If the HR
management of ASOS uses this approach for providing training and development to their
employees they need to provide them on their starting day of job in order to make them
understand their roles and responsibility in relevant manner.
Technology based learning- Many company uses technologies in order to provide
training to the employees that helps them to learn in more efficient manner. Companies uses
videos, interactive multimedia and other online based programs in order to make their employees
and managers to understand their roles and responsibilities in proper manner. This type of
approach is mainly used big companies in order to provide training to large number of
employees in more efficient manner. If the HR management of ASOS uses this method they have
to provide training to their employees by using computer based programs in order to make them
effective and learn various skills for performing their task in most appropriate manner.
Simulators- This approach of training and development are used to provide training to
the employees for dangerous or unexpected situations. This method of simulators is too
expensive and mainly are used to provide training to pilot, astronaut and other staff. If this
approach of training and development are used in ASOS for training and development of
employees they are need to spend more money in order to create situation that helps in training
their employees and managers.
Role playing- In this approach, employees are allows to act on solving particular issues
of their organisation which helps them to learn how to solve issues which may occurs in the
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organisation while performing. This will also helps employees to learn team collaboration in
order to work effectively with other employees in more efficient manner. This approach provides
flexibility to the company for providing training to few employees or a large group. If the HR
management of ASOS uses this method for providing training to their employees and managers
they have to allow their employees to act out organisational issues in order to understand how to
solve particular issues as well as learn various skills in order to perform their duty in appropriate
manner.
Team collaboration- In this approach, company divided employees in different team in
order to perform a particular task which helps in developing collaboration while working in a
team (Lanciotti and Lluch, 2018). This will helps managers and employees to perform their task
with their team members effectively in order to provide effective output while performing with
their team members. In order to make team collaboration among the employees the HR
management of ASOS used Bruce Tuckman's theory which describes how a team move in
different stages which includes forming, storming, norming, performing and adjourning in order
to perform better in the organisation.
Benchmarking-
The HR management of ASOS uses Role playing approach for providing training and
development to their employees and managers in order to helps them to develop various skills as
well as make them engaged with the organisation in most effective manner. While comparing
their training and development strategies with its benchmark company which is Virgin Media
they are need to analyse more strategies in order to make their employees more productive in
order to perform effectively in the organisation. In Virgin Media, its HR management use High
flying management approaches in order to make long term engagement in among their
employees. The company also uses employee voice approach and strategy in which they allow
their employees to ask from their managers about the information or any other thing which is
need them in order to perform their task in appropriate manner. In ASOS, its HR managers is
also uses various strategy which helps its employees to perform their task in most efficacious
manner.
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CONCLUSION
From the above discussion, it is concluded that human resource management is an
important function of the organisation which helps company to recruit best candidates for the
organisation as well as provide effective training and development to them. Communicate
deliberately and regularly, Invest in well being and Invite feedbacks and act upon it are some
development strategies that helps company to make their employee engagement and
involvement. Communication as transmission, Communication as ritual and Communication as
publicity are different communication approaches that helps company to make their employees
engagement. On the job training, Technology based learning, Simulators, Role playing and Team
collaboration are some approaches of training and development that help company to provide
effective training and development to their employees and managers in order to understand their
roles and responsibility effectively.
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REFERENCES
Books and Journals
Stewart, G.L. and Brown, K.G., 2019. Human resource management. John Wiley & Sons.
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human resource management.
Oxford University Press.
Järlström, M., Saru, E. and Vanhala, S., 2018. Sustainable human resource management with
salience of stakeholders: A top management perspective. Journal of Business Ethics,
152(3), pp.703-724.
Kundu, S.C., Mor, A. and Gahlawat, N., 2020. Strategic human resource management and
employees' intention to leave: testing the moderated mediation. International Journal of
Productivity and Performance Management.
Forsten-Astikainen, R., Hurmelinna-Laukkanen, P., and Hyrkäs, E., 2017. Dealing with
organizational silos with communities of practice and human resource management.
Journal of Workplace Learning.
Randev, K.K. and Jha, J.K., 2019. Sustainable human resource management: A literature-based
introduction. NHRD Network Journal, 12(3), pp.241-252.
Nassar, M.A., 2018. Human resource management practices and organizational commitment in
four-and five-star hotels in Egypt. Journal of Human Resources in Hospitality &
Tourism, 17(1), pp.1-21.
Lanciotti, N.S. and Lluch, A., 2018. Staffing policies and human resource management in
Argentina: American and British firms (1890–1930s). Business History.
Diaz‐Carrion, R., López‐Fernández, M. and Romero‐Fernandez, P.M., 2020. Sustainable human
resource management and employee engagement: A holistic assessment instrument.
Corporate Social Responsibility and Environmental Management, 27(4), pp.1749-1760.
Widarni, E.L. and Bawono, S., 2020. The Basic Of Human Resource Management Book 1.
BookRix.
Beaven, K., 2019. Strategic Human Resource Management: An HR Professional's Toolkit.
Kogan Page Publishers.
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