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Human Resource Management - GrabTaxi Holdings Pte. Ltd

   

Added on  2020-10-05

24 Pages5890 Words182 Views

GRAB is expanding intoBRUNEI : A perspective ofInternational HRM

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Economic drivers of Brunei........................................................................................................3Critically evaluating the international business environment in Brunei.....................................5Human Resource Management (HRM) Models.........................................................................7Scope and strategies of HRM....................................................................................................11Recruitment and selection procedure .......................................................................................12Training and development Measures........................................................................................13Effective performance management system ............................................................................15Compensation and benefits.......................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18

ILLUSTRATION INDEXIllustration 1: The Fombrun Model .................................................................................................9Illustration 2: The Harvard Model.................................................................................................11Illustration 3: The Guest Model.....................................................................................................12Illustration 4: The Warwick Model................................................................................................13Illustration 5: Off Job Training......................................................................................................18

INTRODUCTIONIt is very important for an organization to have a good and effective management whichcan help them in enhancing their performance and also to perform well. Having a good HRMparactices can help any organization to get the best outcome as their final result. Present reportwill focus on GrabTaxi Holdings Pte. Ltd., also known asGrab, which is basically a Singaporebased technology company. Services which this organization offers includes, taxi services,sharing rides, services like, food delivery and logistics with the help of their personal applicationwithin Singapore and its neighbouring countries, such as, Southeast Asian nations Malaysia,Indonesia, Philippines, Vietnam, Thailand, Myanmar and Cambodia, respectively. Itsheadquarter was in Malaysia but now they have moved on to Singapore. They deliver theirservices 168 cities in 8 different countries. Past five years they have developed their business to a large extent. They have variousservices which they offer to their customers, for example, GrabTaxi, GrabCar, BrabBike,GrabFood, etc (Kei and Lam, 2017). They have 5000 employees who are working under them.Grab is now expanding their business operations into Brunei. Present report will focus onexplaining international business environment of Brunei and will also discuss about main HRMtheories and models related to economic drivers. Further more, it discusses and evaluates aboutthe effectiveness of HRM strategies in achieving employee commitment, flexibility, quality andstrategic integration and analysing organisational, national and cultural specific issues thatinfluence the development and implementation of HRM strategy, respectively. MAIN BODYEconomic drivers of BruneiEconomic drivers are those factors which has a huge impact on the country in terms oftheir growth. This will help in increasing the economic growth which is very good anorganization to establish their business effectively (Kei and Lam, 2017). There are severalfactors which can be considered as an economic driver of Brunei, such as,Changes in the Gross Domestic Product (GDP): This is the most important factorwhich can ahve a huge impact on any country and on its economy as well. This helps inmeasuring country's performance, which shows the strength of that country, respectively.Gross domestic product or GDP is basically the total value of all the good sthat is being

produced and served to their citizens in one year. It is a monetary measure of the market.GDP of Brunei in 2017 was calculated at around 1,212.81 crores USD. Brunei, beingdependent primarily on oil and gas productions, isexpected to experience fluctuations in the GDP growth based on oil and gas demand worldwide(Kei and Lam, 2017). Impact of Income and wages: This is another factor which can have a huge impact onthe business activity of Grab. There is a huge influence of income and wages on choosingany service. As Brunei has less population, i.e., 400,000, this can impact them a lot. Thiscan have a ghuge impact on their business (Cleary and Wong, 2016). Rate of Unemployment: Another economical factor that deserves to be analysed isunemployment rate. Brunei is a small country which does not have potential market andemployment as well, which has increased the rate of unemployment in Brunei. Thsi canbe used as a positive factor for Grab as this will help them in recruiting more employeesfor their business. Brunei managed to maintain a low level of unemployment rate, around2.5%,which is the lowest among the reference countries, with USA ranked highest withabout 9% in 2011 (Dumont, Shen and Deng, 2017). Inflation rate (Consumer Price Index-CPI): Thisis the main factor which has a hugeimpact on teh business activity. Consumer Price Index (CPI) is almost negligible forBrunei which is somehow can help Grab to successfully establish their operations inBrunei. Thsi will help them in operating all their activities afficiently in the market andcan increase their customer and revenue as well. There is a sense of stability in theinflation rate and it reduces the risk of increased in cost of goods sold (Tzabbar, Tzafrirand Baruch, 2017).Interest Rate: This is another factors which is also considered as an economic driver.This can also have a huge impact on the business activity. For Grab, they have tocarefully calculate before expanding their business in Brunei (Brunei - Politicalbackground, 2013). This will ve very difficult to manage in the business if not takenseriously.

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