Human Resource Management and Marketing Strategy of ANZ Bank

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Project Report: human resource management

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Contents
Introduction:.....................................................................................................................3
Human resources management:........................................................................................3
Company overview:..........................................................................................................3
Significant factors of labour relations:.............................................................................4
Organization perspective and trade union’s perspective:.................................................4
Cut down staff:.................................................................................................................5
Hiring new staff versus retaining current staff:................................................................6
Marketing strategy of ANZ:.............................................................................................7
Description of the ANZ strategies:...................................................................................8
PESTLE factors:...............................................................................................................9
Effectiveness of ANZ strategies:....................................................................................10
Recommendation:...........................................................................................................11
References:.....................................................................................................................12

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Introduction:
The study has been done on the marketing and the human resource management
process of an organization. The human resource management of Air New Zealand limited has
been evaluated to measure the factors and the perspective of the human resource. The human
resource management is the strategic process and the approach to manage the overall
operations and the activities of the company significantly. The overall factors and the process
of human resource of the Air New Zealand limited have been studied to enhance the overall
operations and the practice of the company.
In addition, the international marketing approach has been studied of ANZ bank
limited to measure the overall operations of the marketing. It is simply few marketing
principles which enhance the global marketing goals and objectives of an organization. In the
report, overall internal and external marketing perspective of ANZ bank limited has been
studied to reach over a conclusion over the marketing process.
Human resources management:
The human resource management is the strategic process and the approach to manage
the overall operations and the activities of the company significantly. It evaluates the
activities of the labour and the employees and motivates the employees of the organization so
that they could work efficiently and could enhance the overall operations and the approach of
the company. The overall process of the human resource is conducted to ensure that the
business is quite able to manage and achieve the success with the help of the employees. In
the report, human resource process of the company has been measured on the basis of the
human resource process of Air New Zealand limited.
Company overview:
Air New Zealand limited is a New Zealand transport company which mainly operates
in the aviation industry. The company has scheduled 31 international and the 20 domestic
flights in 19 countries. It is operating since 1940 in the market and the revenue of the
company was NZ $ 5231 million in 2016 (Executive, 2018).

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Significant factors of labour relations:
The Air New Zealand limited has managed the human resource process in such a way
that the employees could feel motivated and connected to the business and enhance the
overall operations and process. Few significant factors of labour relations of Air New
Zealand limited are as follows:
Communication:
Communication is one of the crucial factors which impacts on the employee relation
of the company. Air New Zealand limited has set the process in such a way that all the
employees who feel they could be heard, air grievances and have higher morale. The
company has launched various new technologies to hear the issues and the problems in the
employees directly (Bratton & Gold, 2017).
Wages:
Wages is one of the crucial factors which impacts on the employee relation of the
company. When an organization pays the wages and the salaries to the employee on the basis
of the industry standards and the efforts of the companies then the employee get motivate to
work smoothly. Air New Zealand limited has set the salaries and the wages according to the
industry standards to enhance the motivation among the employees.
Company culture:
Culture of an organization is also one of the crucial factors which impacts on the
employee relation of the company. Each organization has their own culture which
encompasses various things and manages a relationship with the employees. Air New
Zealand limited has set a good culture which helped the company to enhance the overall
operations (Dowling, 2008).
Organization perspective and trade union’s perspective:
Unions are the group of employees which represents about the collective interest of the
employees towards an individual thing. Union collectively negotiates the wages rate, working
hours and benefit etc. of the workers for collective approach and the goals of the company.
Staff resources of an organization explain about the required resources of an organization.
The organization always thinks to reduce the staffing resources so that they could reduce the