Human resource management -PDF

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of Student
Name of University
Author Note

HUMAN RESOURCE MANAGEMENT1
Executive Summary
The primary purpose of implementing HRM strategies and practices within an organizational
scenario is to take care of the recruitment and staff management issues. In this regard, it is to be
mentioned that in order to maintain effective functioning of the organization, implementing and
practicing efficient HRM strategies is highly important. Moreover, it has been monitored that
effective HRM strategies and practices are helpful in addressing the expectations of the
employees. Adopting and practicing efficient HRM strategies help an organization to increase
organizational productivity. However, it has been monitored that as a result of inefficient HRM
policies the employees became demotivated or less productive. In addition to this, various
internal as well as external elements play important role in deciding employee satisfaction and
effective organizational functioning. The present report hence will focus on the HRM issue that
has been monitored in Unilever. Along with analyzing the factors and elements that play
influential role in the HRM strategy, recommendations have also been made to solve these issue.

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Table of Contents
Introduction......................................................................................................................................4
Background of the Company...........................................................................................................4
Business Strategy.............................................................................................................................6
Organizational Affairs.....................................................................................................................8
Internal Analysis..........................................................................................................................8
Strengths:.................................................................................................................................8
Weakness:................................................................................................................................9
Opportunities:..........................................................................................................................9
Threats:..................................................................................................................................10
External Analysis:......................................................................................................................10
Political:.................................................................................................................................10
Environmental:......................................................................................................................11
Social:....................................................................................................................................11
Technological:.......................................................................................................................12
Economic:..............................................................................................................................12
Legal:.....................................................................................................................................13
Analysis of the Issues....................................................................................................................13
HRM Issues and Solutions.............................................................................................................15
Best Practice Approach in HRM:..............................................................................................15

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Best Fit Approach of HRM:......................................................................................................16
Strategic Framework for HR:....................................................................................................16
Motivational Theories of HRM:................................................................................................17
Job Satisfaction and Team Work:..............................................................................................17
Recommendation...........................................................................................................................18
Conclusion.....................................................................................................................................19
Reference.......................................................................................................................................21

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Introduction
In the present business context the process of adopting effective and efficient human
resource management is highly important. It is to be monitored that by employing effective
human resource management an organization can easily maintain the growth as well as increase
the overall productivity. Hence, it can easily be understood that in order to run effectively and
gain competitive advantage an organization needs to take up effective human resource strategies
that are not only helpful in retaining and motivating the employees, but also is helpful in gaining
a competitive edge over other organizations. In addition to this, it has monitored that the human
resource practices such as sufficient compensation, developmental programs and wellness
programs help an organization to motivate the employees to a great extent. Moreover, by taking
up effective HRM strategies the organizations are able to establish harmonious organizational
culture. As a result it has been monitored that the organizations are seeking for implanting
effective HRM strategies that will be helpful in the recruitment, training and retention process of
the staffs. However, it has also been monitored that organizations often face severe issues as a
result of lack of effective HRM strategies. The report hence will focus on the HRM issues that
have been faced by Unilever. Along with that the strategies and possible solutions have also been
provided.
Background of the Company
Unilever is a globally recognized organization that deals primarily in consumer goods.
The organization is a British-Dutch company which has headquarter in London. Unilever is
considered as one of the biggest and globally recognized organization. Over the year the
company has made significant expansion in the global market. The company is primarily

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manufacturing food and beverages, personal hygiene and care products, home care products and
cleaning agents (Shukla, 2014). Moreover, the company owns around 400 brands under their
business. Along with that it is also to be mentioned that the organization has made its expansion
200 countries.
The mission statement of the organization specifies the companies aim at achieving
global success. Moreover, the vision statement of the organization also specify the aim of
making sustainable living. In addition to this, the vision statement of the organization also
specifies the company’s belief for long term sustenance and business growth. In addition to this,
the vision statement of the organization also emphasizes on the long term environmental
sustenance (Long, Ajagbe & Kowang, 2014). To explain it furthermore it can be said that the
organization aims at sustainable living and that is regarded as the core component of their vision
statement. By analyzing the vision statement it can be understood that the organization is willing
towards making effective changes in their products so that it can keep up with the demands of
the changing market. In addition to this, the vision statement of the organization also mentions
the aim of long term sustenance in the global market.
The mission statement of Unilever emphasizes the importance of adding vitality to the
daily life of their consumers. As the organization is a giant manufacturer of food and beverage
items as well as personal care products, the company looks forward to meet the nutritional and
hygiene needs of the consumers. The mission statement specifies that the brand also wishes to
take care of the needs to feel good and add vitality to lives (Bos‐Nehles, Van Riemsdijk &
Looise, 2013). The important elements of the mission statement of Unilever is to add vitality to
the lives of the consumers, providing them with their nutritional, hygienic and personal care
needs. In addition to this the mission statement also aims at adding feel good and look good