Human Resource Management: Purpose, Function, and Practices

This report discusses the purpose and function of HRM in workforce planning and resourcing within an organization, the strengths and weaknesses of different approaches to recruitment and selection, and the benefits of different HRM practices for employers and employees. It also evaluates the effectiveness of HRM practices in raising organizational profit and productivity, and analyzes the importance of employee relations in influencing HRM decision-making. Additionally, it identifies key elements of employment legislation and their influence on HRM decision-making.

Human resource management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explaining purpose and function of HRM, applicable to workforce planning and
resourcing within organisation...............................................................................................3
P2 Explain the strength and weaknesses of different approaches to recruitment and selection. 4
P3 Explain the benefits of different HRM practices within an organisation for emplyer and
employees...............................................................................................................................6
P4 Evaluate the effectiveness of different HRM practices in terms of raising organisational
profit and productivity............................................................................................................6
TASK 2............................................................................................................................................7
P5 Analyse the importance of employee relations with respect to influencing HRM decision-
making....................................................................................................................................7
P6 Identification of key elements of employment legislation and its influence of HRM
decision making .....................................................................................................................8
P7 Illustrate the application of HRM practices in work-related context, using specific
examples...............................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality industry refers to a broad term within service industry where delivering of
various services depends on quality of services delivering to their consumers. Human resource
management refers to the management function which involves planning, organisation, directing
and c0ontrolling within organisation. Purpose of HRM is to ensure about the objective of an
organisation and its employee. Burger King is the chosen hospitality organisation that delivers
their service to consumer. There is need to improve the human resources practices to attract large
number of customer base. In this, report there is discussion about human resource management
and work force planning. There is also explanation and the function of HRM which is applicable
to workforce planning for the selected organisation. There is also discussion about the strengths
and weaknesses of various approaches which are used in recruitment and selection. There is also
discussion about benefits of HRM practices within organisation for employer and employee
both. There is also evaluation of effectiveness of HRM practices to raise organisational
productivity and profit (Ringle, 2020).
MAIN BODY
TASK 1
P1 Explaining purpose and function of HRM, applicable to workforce planning and resourcing
within organisation
Workforce planning refers to the process of analysing, forecasting and planning of
workforce supply and demand, determining target talent management intervention and assessing
gaps to get ensure that Burger king has the right people with right skill at right time. It is
regarding strategic objectives. There are six stage of workforce planning which includes
Strategic direction, supply analysis, demand analysis, gap analysis, solution implementation,
monitoring progress.
Strategic direction- This can help to understand the key mission goal and objective of the
Burger King that is set by the leaders to achieve by workforce needs.
Supply analysis- It helps to get the current workforce within organisation and helps to
understand how it project over time.
Demand analysis- It helps to understand current and future workforce requirement within
organisation (Uddin, 2018).

Gap analysis- It allows to understand the gap between demand and supply and its impact
on the delivery of services within Burger King.
Solution Implementation- It helps to provide intervention to the identified gap between
demand and supply for improving the effectiveness of the Burger King.
Monitoring progress- This step is to monitor the performance of the solution which si
used to fill the gap of the demand and supply within organisation, this can help to improve the
solution to maximise the effect.
Function of the human resource management is to find, hire and motivate and maintain
the workforce within organization. HRM deals with hiring, training, development, compensation,
communication and motivation with administration. Human resource management ensures about
the satisfaction of employees with maximum contribution for achieving organisational
objectives. There are some of the main function of HRM which includes managerial function,
operative function and advisory function. Human resource management of Burger King focuses
on the hiring best employee for the right place to delivering of better services to their customer
for their better experience (Cherif, 2020).
Assessing how functions of HRM can provide talent and skills to fulfil business objectives
Through operative function which includes recruitment and selection, job analysis and
designing, performance appraisal, training and development, wages and salary administration
etc. are helpful to fulfil the talent and skills which can help to fulfil the business objectives.
Advisory function allows to sharing of information and advice to top management who is
responsible for making personnel program, policies and procedures. Managerial function
includes human resource planning, organising, directing and controlling. Through this, Burger
King is able to focus on their employee for their professional improvement in delivery of
services.
P2 Explain the strength and weaknesses of different approaches to recruitment and selection
Recruitment- There are two approaches of recruitment which includes internal and
external recruitment. Internal recruitment is the procedure where organisation find out and
recruit their employees. Whereas, internal recruitment involves many procedures like
promotions, freelance, transfer etc. External recruitment refers to selection of candidates outside
form the organisation. There are many type of recruitment which includes employee referrals,
advertisements, direct employment etc. Each recruitment process have their strength and

weaknesses. Internal recruitment is beneficial for the organisation in which there is need to
provide much training to the selected participant. There is no need to consume time on the
selection of the candidate and to provide long time for their training. Internal recruitment is
beneficial in time saving (Geetha, 2020). It is also money saving because candidate have the
information about the organisation work where they requires only some specific training which
is only possible in the internal recruitment. Sometime, employees are not able to adjust in the
new role. In external recruitment process which includes attracting righ candidates through using
the social and print media where application are collected and there is screening of all
application and then there area some selected application who have the potential and required
skills for the organisation. Then after there is selection of right candidate after hiring with many
procedure. In context to Burger King, they uses both internal and external recruitment. Right
individuals is selected for the right place due to possessing skills. There is selection of the
candidate from the organisation which provides many benefits. There is also external recruitment
which have also some benefits and loss. External recruitment allows to focus on the right
candidate which can have more better information about the hospitality industry and can have
experience for delivery better services.
Selection- There are approaches of selection with includes interview and online
screening. In interview employer asks many questions related with specific post or sector which
answer need to given by candidate. There are various round of interview which help to identify
the right candidate for the right post or position within organisation. It also allows to select the
right candidate through different screening and interview round. Different screening and
interview rounds allows to identify the right candidate for the right position. It also helps to
evaluate candidate attitude towards the job. In this, candidate is assumed to tell truth but there is
chance of delivering of false answer regarding any question which can't be identified easily
during selection process. It is also time consuming process and required funds to process. Online
screening is also time taking where right candidate can be rejected due to setting up some
specific criteria. Burger King use the selection process where interview is the right choice that
allows to focus on the selection of right employee according to their skills (Hamori, 2019).
Evaluating strength and weaknesses of approaches to recruitment and selection
There is different recruitment which includes internal and external recruitment where
internal recruitment is more beneficial for the Burger King. This is more effective than external

recruitment. Because there is higher chance of getting experienced and knowledgeable people
within organisation. During selection process interview plays a significant role in hiring or
selection of right candidate for the specific role. So, overall internal recruitment have high
importance for the selection of right candidate but there is also need for selection of some
candidate which can be selected through the interview (Hamori, 2019).
P3 Explain the benefits of different HRM practices within an organisation for emplyer and
employees
The effective human resource management practices influence the employees towards
work which improves the employees as well as organizational work. There are various human
resource management benefits which a company provides such as recruitment and retention,
training and development, performance management strategies, improving employee turnover,
conflicts management and many more. Recruitment and retention are the two resource essentials
that require the planning and thought strategies as it is extremely crucial for the growth of
organization. The most valued assets of Burger King are talent and the resources of their work
force as recruiting and retaining the best employee can only enhance the assets of the
organization. HRM helps in hiring and training the workforce as it is an important responsibility
of the HR department for bringing the right people in their organization. It is because their skills
and efforts will help in growing the organisational development. The performance of an
individual is mainly dependent on the working environment of an organization because creating
a good working atmosphere is expected from HR. The clean and safe atmosphere will ultimately
helps in bringing the top-grade employee and also creates a higher job satisfaction (Boeck,
2018).
P4 Evaluate the effectiveness of different HRM practices in terms of raising organisational profit
and productivity
Proper engagement- Employee engagement allows to focus on working where it feels
passionate regarding job. This can be enhance by providing rewards or additional incentives for
their motivation within organisation. Burger King should deliver some incentives and rewards to
their employees. Proper engagement allows to focus on the quality of service delivery which can
impact the organisational productivity and profit.
Alignment is key- There is need for an organisation that their objectives and goals
should be aligned properly. Burger King should focus on the selection of right candidate for the

right job role which can impact the delivery of services to their customer. Burger King is eligible
to hire the right talent within their organisation which impact the organisational business and
helpful to achieve the business objectives. This allows to enhance the profit and productivity of
the organisation.
Different methods of HRM practices through example to support evaluation within
organisational context
Performance linked bonuses- Burger King needs to give bonuses to the best performer
which can help and motivate employees to work effectively and achieve the organisational goal.
This can be done on the basis of their performance.
360 degree feedback system- Here, Burger King employee gets feedback from senior
executives. This is on the yearly basis which allows for the evaluation of employees. This can
effect the employee effectiveness (Aktar, 2018).
TASK 2
P5 Analyse the importance of employee relations with respect to influencing HRM decision-
making
Employee relations are the most important factor in organisation is to create efforts and
maintain a positive relationship with its employees. When it comes on employees relation where
HR department has two primary function. In perspective of Burger King company having
different employee relations on which they follows one of them to maintain positive employee
relationship such as:
 Skills oriented job approach: Through using of approach where human resource
managers allocate jobs the employees on the basis of skills and capabilities where that
they contribute and helps to accomplish target. Through help with management where it
try increase employee engagement and productivity towards workforce. It is highly
effectively approach to maintain relationship not only with co workers but employee
must focus to make relation with managers that helps to predicts suitable skills.
 Human relations approach: - It is described as a socio-psychological approach that
focuses on all kind of human needs and overall aspects of the work. It states that all
employees should be treated as financial instruments for a company so that good and
efficient relations could be maintained. In relation with burger king, their HR executives

used this approach in order to maintain good relations so that both productivity and
performance could be enhanced (Analoui, 2018). Burger king always considered their
workers as the most significant resource for their business organisation. Through this
method, the needs and wants of individuals gets accomplished because it encourages all
top individuals to do contribution in achievement of goals and objectives. It was being
analysed that human relations approach was also beneficial for burger king because when
all the workers are treated in a fair manner then they remain in the organisation for a
longer period of time.
Evaluation
On the basis of above employee relations in Burger king company where they follows
Skills oriented job approach because it will easy to Human resource manager to seek highly
skilled candidates that would provide long term credibility.
P6 Identification of key elements of employment legislation and its influence of HRM decision
making
Employment legislation includes the rights of workers and regulate their relations with their
employers. An organization involves various different legislations in order to influence the HRM
in decision-making such that, Equal pay: The main objective of this law is to get rid of wage inequality that are based
on sex as employers may not pay unequal wages to both men and women who perform
task that require considerably equal skills, responsibility and efforts for same position in
the same workplace (Jayasinghe, 2016). In context with Burger King, this organization
does not follow this act as they does not discriminate their employees on the basis of their
sex and hence, pay equal salary to all employees who are at same position. Age discrimination: In united states, the discrimination of age act in an employment is
defined as a federal law that protects people 50 years of age or above from an age-based
employment discrimination. For example, it includes to not employ certain people
because they won't fit in with other employees because of their age and also not
employing younger individuals just because of the assumptions that an individual may
quickly leave the job or shift to another job. In context with Burger King, the
organization does not follow the age discrimination legislation as they provide
opportunities to every individual to serve.

 Healthcare and safety: It is defined as law that includes the framework which is used to
protect the welfare, health and safety of all the employees in an organization. As this law
states that the employers are liable for protecting the safety of their employees at work by
preventing possible danger. In context with Burger King, organization provides all the
arrangements such as making first aid arrangements for all the employees and employers
as well, also the arrangements that are supported by the work activities and the hazards to
which all employees are exposed.
 Harassment and bullying: This law states that harassment which include the unwelcome
verbal or any physical behaviour that are based on religion, sex, colour, age and so on are
considered in this law. This law refers to the policies, organizations as well as the
movements which are aimed to stop or prevent these harassments. There are some
components of harassment which an organization includes such as sexual harassment,
intimidation, assault, offensive images, offensive jokes and so on. However, it is most
important to ensure that people learn in a supportive, protective and are in safe
surrounding environment without fear or being bullied. In context with Burger King, it
does not obey the harassment and bully act as they provide a safe and friendly
environment for their employers so that they can work without fear. In Burger King the
employers have the right to complain about their issues or their problems.
Hence, Following of all these legislation help respective company to execute all the activities
and task without any issues and interruptions (Oluwatayo and Adetoro, 2020). Along with this, it
also assist organisation to improve its brand image and attain objectives within stipulated time
frame.
Analyse the key aspects of employee relation management and employment legislation that
impact HRM decision-making
All operational activities could be executed well in an organisation if all employees and
management share good human relations with each other. In context with the manager of burger
king, they always concentrate on this approach through which appropriate relations are
maintained and helps in implementing a competitive team in order to make necessary decisions.
Besides this, the implementation of legislations help in managing the trust of workforce because
it enables healthy working conditions. Through this, executives evaluate about all the internal
and external environment and make important decisions.

P7 Illustrate the application of HRM practices in work-related context, using specific examples
Burger King is an international organisation which hires employee for Marketing
manager. To hire Burger King is performing some activities which are follows (Kasekende,
2020).
Job specification
It is a document which includes skills, qualification, training and responsibilities. Job
specification for marketing manager is below:
Job Specification
Job Position: Marketing Manager
Job Summery:
Marketing Manager the individual who focuses on the marketing department who controls all
the promotional and research activities within organisation.
Job Roles and Responsibilities:
 Responsible for managing plan branding and its position in market.
 Able to attract more customer for related brand.
 Understand marketing trends.
 Using market research understand customer needs and their interest.
 Monitor teams marketing activity.
Job Skills:
 Excellent communication
 Leadership skills
 Problem solving skills along with decision making
Interview Selection Criteria:
Burger King HR manager will select the qualified employees based on their skills like decision
making, effective communication, leadership etc. for the job. There are some fo the questions
which can help employer in selection of right candidate (Hack-Polay, 2020).
 What is current market trend?
 What is marketing strategy for Burger King?
 What are you expectation form company?

 What is your short term and long term goal ?
 How will you manger employees?
Job Advertisement
Marketing manager
 This applications inviting for the Marketing manager. For this, ,candidates must possess
skills for effective management.
Eligible candidates must have following skills to apply-
 Post graduation in marketing specification.
 Must have 1 year of experience.
 Good communication and leadership skills.
 Time-scales
 Inviting applications from candidates  25 - 28 September, 2021
 Short listing of applications  7- 9 October, 2021
 Interview date  15-18 October, 2021
Offer Letter:
It refers to a letter given by company to their selected potential employees which is
regarding employment (Forth, 2019).
Job Offer Letter
Ms xyz
This letter is to inform you that you are selected for the position of Marketing manager in
Burger King. This organisation is happy that your recruited and selected successfully. Your
joining date as Marketing Manager will be 25 October 2021. Other information are mentioned
below:
Key roles and responsibilities:
 Should evaluate and improve marking of brand.
 Should lead the marketing team with effective strategy.
 To study market and current marketing trends.
Position: Marketing Manager

Salary: 20000$
Thanks and regards
Team HR
(Burger King)
CONCLUSION
From above discussion, it can be conclude that there are various function and purpose of
human resource manageable which are applicable workforce planning. There are also some
strength and weaknesses of the recruitment and selection with organisation. In this report, there
is discussion about the benefits of different HRM practices within organisation for employees
and employer both. There is evaluation of effectiveness of different HRM practices within
organisational profit and productivity.

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