Human Resource Management Processes

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Organizational Overview:..........................................................................................................4
Research Problem:.....................................................................................................................6
Analysis of the Potential Causes of the problem:......................................................................9
Recommendations:...................................................................................................................13
Action Plan:..............................................................................................................................14
Conclusion:..............................................................................................................................16
References:...............................................................................................................................18

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Introduction:
The implication of managing the business actions in a professional manner, is
observed to be notably high amongst the modern business entities and that is evident with the
increasing restructuring that the mainstream business entities are facing. The role of the staffs
or the other executives in the effective management of the business actions of the companies
is crucial. According to the comments of Costanigro, Deselnicu and McFadden (2016), the
ability of the companies in differentiating their products and services is considered to be
important in enhancing the sales of the companies. Considering the dynamics of the modern
business world, it is evident that the clients are largely inclined towards the purchase of the
products that are unique in nature. In addition to this, Gu (2016), claimed that the intense
business competition in mainstream business industries, is one of the crucial factor that
influences the companies towards the initiation of the business activities with a precise
objective of retaining the clients.
Along with that, Bustamante and Donangelo (2017), claimed that the mainstream
business organizations are facing the necessity to retain their clients through the efficient
enhancement of the quality of the products and enhancement in the excellence in the services
of the companies. Other than this, the utilization of the competitive pricing tactics,
incorporation of the technology and innovation in enhancing the quality of manufacturing
activities for the creation of the bestseller products, the utilization of the extensive marketing
and promotional strategies along with the scientific supervision of the human resources inside
the business organizations, are observed to be largely used by the mainstream business
entities for achieving a substantial growth. Having said that, all the above mentioned
strategies are seen to require active participation of the staffs and the executives which
certainly highlights the prominence of the human resource in the management of their

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business. However, Becker and Smidt (2016), claimed that there are considerable number of
mainstream commercial business entities which are affected by inappropriate management of
their business. The study is based on the analysis of one of such business entity named as
Amazon.
The business group is recognized as one of the largest companies operating in the
conglomerate industry. The study analyses a specific business challenge of the business
group which is the inaccurate management of the human resources. In addition to this, the
study delivers an important analysis on the business actions of the selected business group.
The study identifies the outcomes that lead to the challenge and also analyses the impact of
the challenge on the business actions the business group. With an in depth understanding of
the business challenge and the possible impact of the same on the business operations of the
business group, the study provides a list of recommendations that has the ability effectively
manage the detrimental impact of challenge on the business actions of the business group.
Organizational Overview:
The selected organization is Amazon, a business group that was established in the
form of Cadabra Inc. in the year 1994 (Amazon.com, 2020). As mentioned earlier, the
business entity operates in the conglomerate industry and that is evident with the strong
participation of the business group in various business industries such as the consumer
electronics, cloud computing, grocery stores, E- commerce, digital distribution and artificial
intelligence (Amazon.com, 2020). The business group was established by Jeff Bezos, an
American media proprietor, entrepreneur and an investor. The headquarter of the business
group is seen to be placed at Seattle, Washington (Amazon.com, 2020). The business group is
observed to be successful in working across the globe and that certainly increases the number
of clients and sales of the business group in an effective manner.

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The products that the selected organization is seen to serve to their clients, are
Amazon Kindle, Amazon Echo, Amazon Fire OS, Amazon Fire and Amazon Fire TV
(Amazon.com, 2020). Other than this, the organization is observed to be efficient in
delivering the services such as the Amazon Web Services, Amazon.com, Amazon Alexa,
Amazon Appstore, Amazon Prime Video, Amazon Music and Amazon Prime (Amazon.com,
2020). The success of the business group in managing a sustainable business in the modern
world of technology is pretty prominent with such significant expansion of the business
actions of the business group. Other than this, the managerial team of the business group is
seen to include Jeff Bezos, the president, chief executive officer and the chairman of the
business group, Brian T. Olsavsky, the Senior Vice President and Chief Financial Officer,
Jeffrey M. Blackburn, the Senior Vice President of Business Development, Andrew R. Jassy,
the Chief Executive Officer of Amazon Web Services, Shelley L. Reynolds, the Vice
President, Worldwide Controller, Jeffrey A. Wilke, the CEO Worldwide Consumer and
David A. Zapolsky, the Senior Vice President, General Counsel and Secretary
(Ir.aboutamazon.com, 2020).
The success of the managerial team in providing visionary leadership is seen to be a
crucial factor in strengthening the financial strength of the business group and that is visible
with the generation of an increased revenue of 232.887 billion US dollars in the year 2018
(Ir.aboutamazon.com, 2020). In addition to this, the business group raised their operating
income to 12.421 billion US dollars and their net income to 10.073 billion US dollars in 2018
(Ir.aboutamazon.com, 2020). Apart from the visionary leadership from the part of the
managerial team of the business group, the service excellence of 750000 numbers of the
staffs of the business group is crucial in enhancing the quality of business and the services
that the business group offer to their clients (Ir.aboutamazon.com, 2020). According to the
comments of Kesting and Günzel-Jensen (2015), the achievement of the business group in

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increasing their sales and revenue is largely reliant on their ability in diversifying their
revenue streams along with the products and services that the business group offers to their
clients.
Research Problem:
Though the business group is able to achieve considerable amount of success in
generating higher revenue, the business group is seen to be affected with the inappropriate
management of their human resources and that is affecting the sustainability of their business
operations. One of the major challenge for the human resource managers of Amazon is their
incapability in gathering the trust of their staffs. With a precise look at one of the newsletters
of ABC News, it is evident that the staffs of the Melbourne Fulfilment centre of Amazon, are
largely frustrated with the culture of the business group (Abc.net.au, 2020). The staffs are
observed to possess a high degree of fear factor which certainly affects their success in
managing their operational activities. The workers of the Melbourne Fulfilment Centre is
observed to face the detrimental impact of the fear culture amongst their staffs and that is
prominent with the increased number of restrictions imposed on the staffs (Abc.net.au, 2020).
The performance of the staffs of the organization is seen to be timed to seconds which
increases the pressure of work on the staffs. The performance management system of the
business group is understood to be well-organized in extracting high performances from the
staffs of the business group, however, the control procedures of the business group is
responsible for increasing the intensity of the operations of the staffs. The application of the
excessively strict control processes is considered to be influential factor in increasing the job
stress of the staffs of business group. In addition to this, the excessive speed in the business
operations of the business group which is recognized as the “Amazon Pace” is considered to