Scope and Purpose of Human Resource Management in Audi

HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
Purpose and function of HRM.....................................................................................................3
Different approaches to Recruitment and Selection.....................................................................4
Different HRM Practices..............................................................................................................6
Effectiveness Of HRM Practices..................................................................................................7
Importance of Employee's Relationship.......................................................................................8
Key elements of employment legislation and the impact it has upon HRM decision-making....9
Application of HRM practices in a work-related context..........................................................10
CONCLUSION..............................................................................................................................15
REFERENCES...............................................................................................................................15

INTRODUCTION
HRM refers to managing people of company to achieve the desired goals of the company.
It is a strategic approach for effective management of the people of the company such that it
helps the company in gaining the competitive advantage. HRM main function is to ensure that
company is able to achieve success with the help of its people. Audi is a German auto-mobile
manufacturer that design, market, produces and distributes luxury cars. It is the part of the
Volkswagen group and its branded vehicles are manufactured in nine production facilities
worldwide. Present report will address to scope and purpose of human resource with reference to
company recruiting skilled and talented employess. It will brief on key elements of HRM in the
company. It will also evaluate internal and external factors affecting HRM and will also brief on
practices of Human resource in working environment.
MAIN BODY
Function and purpose of HRM
Purpose of human resource is to increases productivity of the company by improving the
efficiency of the employees of Audi. Its main purpose is to coordinate with the people of the
company to achieve the specific business objectives, fulfilling the needs of the staff and
maintaining satisfaction of the employees. The purpose of HRM is to make job and to deal with
the job holder that is employees. The main purpose of is to identify right employee at right time
for right place and at right job,which helps the company to achieve desired goals. Its main
purpose is to analyse the reports of the employees and to provide information to management
about its employees. Its main purpose is to implement and develop policies that adjust &
balance to the needs of its shareholders and ensures management of with diversity of workflow
and takes into consideration employment differences which can be individual and on the basis of
group. The main target of human resource is to ensure the accessibility of talented workforce in
the company as well as to meet their needs, values, aspirations and dignity of its employees
(2016.Mayrhofer, Gooderham, Brewster,).

Scope of Human resource management is very wide and vast as it includes activities
starting from planning of manpower till the employees leave company (Mehra,2018). It consists
of development, acquisition control and retention of HR in company.
Functions of HRM is analysis of job, organization, staffing and utilization of employees.
Appraisal and measurement of employees performances , implementing reward system for
workforce, professional developing its employees and maintenance of workforce in order to
ensure goals of Audi are met efficiently. Its basic function are to plan, direct, control and
organize business activities, utilization of workforce and main functions is related to recruitment
and selection. These activities are all linked u organisation to achieve its objectives p for a
concern for ensuring well-being of employees and ensuring that the company treats its employee
in a way that gives mutual benefits for both the employees and the company. This all functions
helps in providing talented and skilled employee's that help in achieving the objectives of the
company (Ahammad, 2017).
Different method of Recruitment and Selection
Recruitment refers to process of Audi in identifying, attracting, screening, interviewing
and short listing the candidate for jobs who are most suited to work for dynamic prestigious
brand. It refers to the process of choosing people in company for the roles available within the
company (Denisa,2018). There are 2 approaches in recruitment that are external and internal
recruitment.
Internal recruitment
It is method of recruitment where Audi looks to fill up vacancies from the existing
workforce or employees. Company uses to promote loyalty and progress for its employees.
Strengths
This recruitment helps the company in reducing their training cost as it is not required to
train existing employee's because they are aware of how the system works. It also helps in
employees retention and decreases the employee's turnover which helps Audi in sustaining
quality employee's.
Weaknesses
It results in the lack of fresh perspective as it does not hire employees having fresh ideas
and perspective that can result in bringing new ideas to organisation. It leads to workplace
jealousy as it leads to lose of promotion for one employee which goes to other co-worker.