Barclays Bank

By the analysis of the SHRM, it was found that Encouraging creativity, Coaching, Optimise focus, Open communication, Leadership development strategy, Strategy based recruitment and selection, Rewarding, Skill development program and Performance management strategy are some of the best practices and strategies used by different industries. In the later section of the report there is illustration of the training strategies that can be used by Barclays bank where Analyse the need, Identify skill gaps, Prioritise, Training Methodology, Resource requirements,

HUMAN RESOURCE
MANAGEMENT

1
Executive Summary
Analysis in the report is about the challenges that are faced by the Barclays bank which is one
of the biggest banks from UK. It was found that the issues such as Diversity issue,
Regulations, Technology, Risk, Client needs, Political risks and Human resource risks are
some of the primary problems issues that are confronting the business of Barclays. This
report also discusses the best SHRM strategies and practices that are from all across the
globe. By the analysis of the SHRM, it was found that Encouraging creativity, Coaching,
Optimise focus, Open communication, Leadership development strategy, Strategy based
recruitment and selection, Rewarding, Skill development program and Performance
management strategy are some of the best practices and strategies used by different
industries. This report also illustrates the fact that it is critical to have good strategic planning
tool for the management of SHRM. Here the tool that can be used by Barclays bank is “The
standard causal model”. In the later section of the report there is illustration of the training
strategies that can be used by Barclays bank where Analyse the need, Identify skill gaps,
Prioritise, Training Methodology, Resource requirements, Actual training and Evaluation
methodology are some of the strategies used by the by the company. In order to be successful
the HR plan is essential and hence it is provided in the last section of the report. The HR
planning for Barclays includes steps such as HR needs, selecting employees, developing
training, Determine compensation, Recruitment strategy and Appraise performance.

2
Content
s
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Discussion..............................................................................................................................................4
Strategic Issues..................................................................................................................................4
Various SHRM development practices and strategies.......................................................................7
Strategies of training that develops high performance organisation..............................................10
Strategic HR implementation plan...................................................................................................13
Conclusion...........................................................................................................................................16
References...........................................................................................................................................18

3
Introduction
In today’s time an organisation needs to understand the training needs in order to ensure their
competitiveness within the industry. There are many multi-national firms that are facing
many types of challenges in their business operations. HRM has an essential role in this and
hence it is critical for the management to ensure that they have adopted the best HR practices
so as to contest more efficiently in the industry (Noe, et al. 2017). HR development strategies
and adoption of best practices allows the companies to improve the performance of the
overall organisation. Since there are people from different parts of the working within the
same organisation and has different skill requirements hence companies need to make the HR
plans and policies according to this only. Higher performance staffs automatically leads to
development of high performance organisation. Banking sector employees a wide range of
employees in their operations and this even gets bigger in the case of multi-national
organisation (Wright and McMahan, 2011). In UK where the pay scale in the banking sector
is high, companies are demanding for the employees that are skilled and are adaptable at the
international levels. Barclays plc. is an British multinational investment bank and financial
services firm. The other four areas of operations of this bank are investment management,
personal banking, wealth management and corporate banking. This bank was established in
the year 1690 as a goldsmith banking business. Over its expansion in a next decade this bank
becomes the nation-wide bank. Barclays is primarily listed on the London Stock Exchange
and is also a part of FTSE 100 Index. With more than 79,000 employees working in the
bank, the part of HRM becomes very much critical for the organisation. Within the report
there is discussion on the theories of SHRM and the role of SHRM in generating high
performance organisation. Various SHRM improvement strategies and practices have also
been illustrated in this report. It also provides strategic HR implementation plan to generate
highly performing organisation that has higher competitiveness in the market.

4
Discussion
Strategic Issues
For ensuring that there is organisational development, it is critical that organisation
understands the strategic issues that have been faced by them as well as the issues that are
faced by the individuals. The way in which an organisation deals with the strategic issues
faced by the firms plays a critical role in giving any organisation a competitive advantage
over the rivals (Blackburn, 2012). The better an organisation is able to deal with the
challenges the better is their chance that they remain on the top of the organisation. In this the
role of senior management staffs is more significant. The board of directors had to ensure that
they look at different features of the strategic HRM. While addressing the issues Board of
Directors also needs to communicate the relevant changes that are required within the
organisation. Some of the strategic issues faced by the Barclays bank are:
 Diversity issue: There are people from different backgrounds working in the
organisation within the Barclays. People from different cultural backgrounds work
within the firm hence they face challenges in maintaining the diversity within the
organisation (Schermerhorn Jr, et al. 2019). This is also in terms of gender diversity
which again has a critical issue of the firm. The issue also becomes critical since the
customers that come for banking within the organisation also belongs to different
cultural background hence for dealing with this strategic issue the cross-cultural
training is highly required. The board of directors have to improve the ways in which
they are dealing with the diversity as they will have to take efforts to improve the
diversity policy (Olum, 2010). This is also true in terms of gender equality especially
at the top levels of management. Board of Directors have to ensure that they remove
the practices such as glass ceiling.
 Regulations: Banking regulations in different parts of the world is changing at higher
speed and it has become essential for the Barclays bank to make sure that they comply
with all the regulatory norms. This is not only essential for achieving the strategic
benefits but it is also necessary for improving the customer satisfaction and reducing
the legal compliances faced by the company in different parts of the world.
Regulations also ensure that company do not fail in coping with the issues faced by
the cited firm. Since political environment in different parts of the world is changing
hence the regulatory norms are also changing (Lengnick-Hall, Beck and Lengnick-
Hall, 2011).

5
 Technology: International banking has become highly dependent on the technology
and the technological advancements that are going on in the organisation. This
advancement in technology that is being used in the industry is very fast and meeting
the requirements might be a difficult process for the company. Since technology has
bigger roles to play in improving the customer satisfaction hence managing the
quality of the technology that is being used within the firm is necessary (Choi, 2011).
Technological advancements such as IoT and data management technologies have
become highly crucial for improving the banking experience but at the same time,
higher use of technology builds a situation where data privacy and security remains at
stake. There are individuals from all across the globe hence it is critical for the
management to make sure that they have equal skills so that there is smoothness in the
work process. In the last decade many of the banks are facing the challenges related to
the cyber-attacks. This might lead to loss of data which can cause long term strategic
failure for the organisation (Rose and Sesia, 2013).
 Risk: The non-performing assets of Barclays are increasing day by day. This has
made financial operations difficult for the Barclays bank. On the other hand the
economic environment in the world is degrading especially in the European region.
This downfall in the economy will have negative impact on the operations of the
bank. The risks also lie because of the increasing cyber-attacks as the data of the
company is under the threat. Risks also lie in the management of resources. This is
because there is huge scarcity of resources especially the financial resources hence the
investment made by the organisation must be done wisely (Murega, 2011). Risks also
lie in the areas such as image of the bank. Barclays is having a big brand image in the
market. Any failure from the side of employees and also in terms of organisational
policies can create larger risks for the management of image. The central banks within
the countries are not providing as much support as required by the private banks. The
risks are also higher in terms of corporate governance issues (Waller and Fawcett,
2013). This is because modern day business has to face a lot of legal and ethical
issues.
 Client needs: The client needs are becoming dynamic and are changing at faster rate.
Clients want that their requirements are fulfilled and want innovative solutions to their
problems and hence companies have to be ready with the solution. In case they fail to
address these needs there is highly likely risk of losing the market (Mello, 2014).

6
Barclays need to be better than their rivals especially when it comes to strategy
making.
 Political risks: In today’s time world has not remained bi-polar and more bifurcated
world exists these days. Since governments in many parts of the world are changing at
much faster rate hence policy related risks are confronting the business of the
organisations (Daley, 2012). The pace at which policies are changing, it is making it
difficult for the management to make sure that they have internal policies that are
flexible and supports the business of the organisation.
 Human resource risks: It is found that in the banking industry, the numbers of issues
that are handled by the human resource are larger. There is a serious shortage of
skilled human capital especially when it is about managing the firm’s operations.
There is also a shortage of labourers that are cross-culturally fit which is very actual
requirement of the organisations like Barclays which operates at the international
levels (Mbewa, 2010).
Figure 1: Lower income of employees in Barclays bank compared to other banks

7
Various SHRM development practices and strategies
Human resource management is done strategically and it has become essential for the
management to make sure that they have an excellent employee strength that is capable of
fulfilling the needs of the consumers. Strategic HRM is necessary because there are many
challenges that are confronting the HRM within the firm and they need to be dealt with
strategies. Strategic HRM allows the employees to become highly skilled and at the same
time it also reduces the overall cost of the HRM (Gratton, Hailey and Stiles, 2011). By the
development of SHRM strategies a company might be able to build connection between
human capital of the firm along with its goals, objectives and strategies.
Some of the strategic employee capital development strategies as well as practices are as
follows:
 Encouraging creativity: It is one of the best strategies for ensuring the SHRM
development. This is an excellent method for improving the innovation standards at
the workplace. For improving the creativity it is critical for the firms to arrange
workshops as well as provide platforms to the employees where they can learn about
kinds of strategies. Creativity can encourage research skills within the employees
which are necessary for improving their knowledge as well as for enhancing the skills
they have (CHUANG and Liao, 2010). The practice such as team building initiatives
helps an organisation to boost the knowledge sharing culture within the organisation.
In the long run this development strategy has impact on the operations of the
individuals and overall firm. Since there are many people that are from different parts
of the world and hence promoting their creativity can enhance the innovation at the
workplace. This is critical for achieving the desired success (DuBrin, 2011). This will
also boost confidence in them as they will not only have to follow what has been
assigned to them rather there will be use of strategies that are more creative and hence
development is easier to achieve.
 Coaching: Another strategy that organisations use for improving the performance of
their employees is coaching. This is an excellent strategy for SHRM development.
Following this strategy it can be said that organisation can enhance the worker’s
performance. The coaching is done with the help of strategic planning where the need
of development is understood and on the basis of it the coaching will be provided. The

8
senior members of the organisation can be an effective coach of the learners (Kramar,
2014).
 Optimise focus: In many sectors and industries, the major focus of the HRM is to use
technologies in the T&D. For gaining competitive strengths it is critical that every
employee focus on one or the other thing. For the development of individuals,
organisations can enhance the skills through optimising focus. By focusing on their
work an employee is able to concentrate on details (Martocchio, 2011). This allows
them to enhance the skills related to quality as the quality is improved because
employee’s development has been done on the basis of details.
 Open communication: This is again an excellent strategy for employee performance.
Open communication can help an organisation to enhance each other’s knowledge by
sharing the things that one employee knows. Open communication allows people to
share the ideas and also communicate with others. This allows them to learn new
things. This is an excellent strategy for ensuring that there is increase in the
knowledge sharing strategy (Marler and Fisher, 2013). This is also important for
developing communicational skills of the individual as open communication allows
individuals to speak in front of masses or in front of their colleagues.
 Leadership development strategy: In today’s time for achieving success in the market,
it is critical that leaders are developed within the firm. For organisations it is critical
to improve the leadership skills within the organisation as the future is becoming very
much uncertain and in the banking sector the risks are getting larger and larger day by
day. This enlargement of skills within the individuals will allow the organisation to
confront all the challenges that might arise in future. This is strategically very much
suitable strategy for any organisation (Snell, Bohlander and Bohlander, 2010).
 Performance management strategy: For ensuring that development of the HRM within
the entity is as per the need of the firm. It is critical for the management to make sure
that they have an excellent system for performance management (PMS) which helps
the entity to evaluate performance of each and every person within the firm (Stahl, et
al. 2012). Based on this analysis the training program is designed. Since the metrics
on the basis of which performance is evaluated is made beforehand hence if gives the
opportunity for the organisations to make strategic developments in the direction of
mission and vision of the company (Armstrong and Taylor, 2014). There must be
design of PMS. This should be totally done as per the requirements of the firm. In
order to make it effective, it is critical that firm decides the performance measurement

9
metrics beforehand. This must be done in collaboration with the employees where the
HRM should communicate the need of the company and the things that organisation
expects from the employees and accordingly design the performance management
system.
 Strategy based recruitment and selection: It is to be noted that recruitment and
selection of the employees should be done according to the requirements of the firm.
This is must be done according to the goals and objectives of the firm. Since in
banking sector customer experience has highly effective role in the service
management hence the company requires employees that are skilled in managing
people and improving the quality of services. Recruitment & selection has to be done
with the help of technology (Guest, 2011). This is because it not only reduces the
overall cost of recruitment or selection but also reduces the time it takes to recruit
employees.
 Rewarding: Since employee retention is an issue that is confronted by banking sector
hence it is critical for the management to reward the employees that performs well.
This motivates people to perform better (Boxall and Purcell, 2011). In other words it
also allows the organisation to provide rewards to the employees that performs well.
This must be done on the basis of the set criteria and the performance of employees.
Higher the reward for performing well, higher is the motivational level of the
employees which promotes commitment and hence provides competitive benefits to
the firms. Both non-financial and finance based rewards are necessary for motivation
of the people as it motivates people both in the long term and short term. The
rewarding should also be done in terms of the incentive plans that an organisation has.
It is this incentive plans that allows a company to make sure that employee retention
is on the higher side (Chelladurai and Kerwin, 2018). The rewarding system has to be
made according to the plans and should be made by discussing with the employees so
that they remain motivated.
 Skill development program: In today’s time skill plays a highly critical part in the
organisational success. As per goals & objectives that a firm has they need to develop
the skills of their employees. For instance if more consumer centric services have to
be provided then it is crucial for the management to make sure that they have people
with all kinds of skills. Since in the modern days the business environment is
changing at much faster rate and hence the skill requirement of the companies also
changes (Jiang, et al. 2012). This is the major reason why an organisation needs to

10
have a program that takes care of skill development initiatives. This program should
have a motive to enhance the skill base of the company. Skill development program
must be designed according to the international standards.
The planning tool that is used while developing the strategies and most suitable practices of
the strategic HRM is as follows:
Standard causal model: Among the different models being used within the organisation, this
is one of the highly used models. This model is implemented by the organisations where it
depicts a causal chain which begins with strategies related to business and finishes with the
processes related to human resource management having enhanced performance related to
finance. This model’s focus is that a Human Resource strategy should be deduced from the
overall strategy and then only it remains effective. It is these HR strategies that designs the
best HR practices within the organisation and it is these practices that leads to certain results
including quality, engagement and commitment. It is these HR outcomes that lead to
improved internal performances in the form such as innovation, quality and productivity. This
strategy underlines the special connection between practices of human resource development
and the internal performance and hence promotes working in the areas like regular training
and counselling or motivation (Cascio, 2015).
Strategies of training that develops high performance organisation
Based on model stated above the training strategy that can be adopted by Barclays to create
high performance organisation is illustrated below:
 Analyse the need: In any training program analysing the need is a very essential. It is
critical to measure the weaknesses and based on which company can design their
training program. This is necessary for finding the most suitable training program. In
need analysis it was found that Barclays bank is facing challenges in the process of
recruitment and selection especially in terms of hiring skills at the global levels
(Jiang, et al. 2012). Challenges in giving appropriate training to the workers is also
faced by the firm and hence they are dependent on the external training. Since bank
aims to shift at IoT technologies and the present workforce lacks in the skills of
working on IoT hence there is a need to train people on this technology.

11
Figure 2: Median response time of banks
 Identify skill gaps: Before designing the training program it is critical for the HRM to
identify the skill gaps. This can be done by comparing the current skills that
employees have on the IoT technologies with the requirements that firm has for
achieving their objectives. This needs to be done with full attention as better the gap
analysis better is the chance that appropriate training module will be developed. Gap
analysis has to more focus so that actual needs of all the employees can be found out
(Scullion and Collings, 2011).
 Prioritise: For achieving the desired training module, it is critical that company
prioritise things that are mandatory and will help in bringing effectiveness in the work
process. It also reflects the ideal situations which is not immediately feasible (Briscoe,
Tarique and Schuler, 2012).
 Training Methodology: The training that will be used in this process is IT related
hence the best methodology of training is Simulation training. During this training

12
employees are placed in different types of situations and they have been trained by the
professionals about how to deal with that situation with the help of IoT technologies
(DeCenzo, Robbins and Verhulst, 2016). In this coaching and mentoring can also be
very effective as there will be someone with the trainee that will assist him in their
development process.
 Resource requirements: The resources that will be required for this training will be
trainers or the experts from the IoT technology. IT simulation kit, training module and
IT infrastructure supporting IoT training program are some of the resources that are
required by the firm. There will also be the requirement of online training module
(Stahl, Björkman and Morris, 2012).
 Actual training: The training in this regards is given by the IoT engineers who have
the knowledge of IoT and knows how to give training. In this training there will be
use of internal resources of the company. Since Barclays have many external partners
that can help the company in providing training as per their requirements. In this
training there will be use of simulation IT infrastructure that allows the company to
train all their employees with actual IoT technology and they can be tested at the same
time. Simulation training will also allow the company to find out the way in which
employees does mistake while working on the IoT technology and hence create
concerns related to privacy and security (Cartwright and Cooper, 2012). In banking
both privacy and security can be on the biggest challenges than a company can face.
The training should also be given about how to engage more customers in the process
so that they do not face challenges in coordination. The training must be flexible so
that most of the employees are able to learn as per their understanding. Flexibility
improves the ways in which the employees learn as fixed approach does not allow
employees to learn about their own concern (Storey, 2014).
 Evaluation methodology: It is critical for the companies to make sure that marketing
process is evaluated regularly. This evaluation allows companies to understand the
actual performance of the training strategy and allows the company to make changes
accordingly so as to remove all the flaws in the training methods (Paillé, et al. 2014).
For evaluation, there can be use of IoT technologies so as to check whether the
employees of the bank are able to work on the technology or not. The results can be
evaluated on the basis of the performance of the employees and the reduction in the
numbers of issues due to the training.

13
Strategic HR implementation plan
In the time when the management of HR practices is essential for refining the skills of the
workers and for enhancing the training standards. There are individuals from all across the
globe that works in the Barclays bank. The strategic HR planning has to be done according to
the training strategies.
 HR needs: It is critical to understand the HR needs that Barclays have. In this there
will be evaluation of the actual requirement of the firm that is acting as a base for
declining the expected outcomes of the company. Since there are flaws in the hiring
process hence company is not able to control the decreasing customer satisfaction.
The need analysis also illustrates that the economic environment within the firm is
good and they can easily invest on their IT infrastructure so as to boost the customer
experience (Tan and Nasurdin, 2011).
 Recruitment strategy: The recruitment strategy for the company is well established
but it still has flaws. Cultural diversity in the workforce is less hence the recruitment
strategy of the company needs to focus on bringing more culturally diverse group in
the workforce (Gannon, Doherty and Roper, 2012). For this the strategy that can be
used by the organisation is to recruit people through online mediums and should be
recruited only on the basis of the talent, knowledge and skills they have. This will
attract people from all the cultural backgrounds and avoid the basis such as ethnically
similar. Online recruitments will not only make the process fast but it will also extend
the company’s reach in various countries. With extended organisation’s reach in
various countries it is easier for the firms to make sure that they can recruit people
from any part of the world especially from the nations where the cost of employees is
on the lower side (Alfes, et al. 2013). The countries like India, China and other south
East Asian countries. The recruitment in today’s time is a long term process and
should be minimised to make sure that development of human resource in an entity is
on time.
 Select employees: The selection process of the employees must be designed smartly.
After the development of recruitment strategy, it is critical for the management to
select employees that are from different parts of the world. The employees who have
the creative ideas must be selected as a priority. Since in today’s time it’s the
innovation that provides an entity a competitive benefit over their competitors and it
is critical for the management to select those people who can be able to make

14
decisions in different situations. In this regards the most critical role is played by the
employees that are from different parts of the world (Harzing and Pinnington, 2010).
Selecting employees from the new nations like India and other lower economically
developed nation will help the company to bring new kinds of ideas in the business.
The interviewing process in this regards must be conducted with the help of the
technology. Since the interviewing process are costly hence to remove the challenges
that is faced by the organisations it is critical that company uses skype like
technologies to enhance the reach in other parts of the world and taking most of the
interview through this medium only (Ployhart and Moliterno, 2011). The interviews
must be on the basis of two things first the idea generation capacity and second the
cross cultural questions. This will not only help the company in selecting employees
that culturally fit and has idea generation capacity but it will also bring diversity in the
workplace. Since this bank aims to expand their business in different countries hence
it is critical that company looks at new and fresh employees who have the capacity to
build a better organisation. In this regards the major role is played by the team
management skills (Tyson, 2014). It is also critical that in today’s time Bank goes for
the employees that have extended leadership skills. The leadership skills of the
employees enable the banks to handle all the situations at the lower level or at the
branch levels. The employees with better leadership skills help the organisation to be
more strategically strong.
 Develop training: In this regards it is crucial that employees have been given a
training that is of world standards. Since the employees that will be recruited in the
firms come from various countries hence it is necessary that companies check they do
fail to address the challenges are faced by the difference in culture (Sánchez, Marín
and Morales, 2015). Hence for this a cross cultural training program has to be made
that has the capacity to enhance the demands in different markets. This is also true in
terms of the fact that cross cultural training will ensure that company can send their
employees in any part of the world and still receive the same performance from them.
Apart from the cross cultural training it is critical that company trains their employees
about the new technologies that are the part of the industry. For instance the IOT and
data management technologies need to be at the priority of this training. With the help
of the technology the bank will be able to make sure that they have are providing the
best of services to their customers who also belong from different parts of the world.
This bank has a greater potential in the areas like skill management as the resources

15
are limited. It is the skill of the employees that can help them in managing the
business in limited resources. The training should also be given so as to ensure that
there are no ethical challenges that may arise due to human failure. For instance, in
the banking sector there must be use of technologies that can protect the banks from
different kinds of cyber-attacks (Albrecht, et al. 2015). The processes and measures
that need to be taken at the time of providing services that ensure that no leakage of
data is to be given appropriately. The training related to the leadership development
must also be given. This training is crucial for the employees that are from other
ethnic backgrounds i.e. non-whites. This will help the firms to remain ahead of their
rivals. This will help the organisation in conflict management which is again a bigger
problem for the banks in today’s time. Special leadership program has to be
developed for the women employees so that their retention rate remains higher in the
company (Dul, et al. 2012). This training can be given by the experts from the outside
or from the company’s leaders themselves. In all this process the training method that
will be use is simulation training as well as role play. The simulation training will
allow the company to test their recruited employ in different situations. In the role
play they will learn skills such as communication and the way in which they can treat
their customers. The customer handling training will ensure that customer satisfaction
remains on the higher side. The training regarding the company’s values, ethical
practices and organisational culture also needs to be given to the employees (Wright,
Coff and Moliterno, 2014).
 Determine compensation: It is another crucial part in the HR plan. The type of pay
scale that is given to the employees plays an essential responsibility in the employee’s
turnover management. If the compensations are higher than the chances that new
talents will get attracted towards Barclays also increases (Cooke, Saini and Wang,
2014). Since the salary expectation of the people from the new world countries are
lower than the current employees hence they can easily choose their employees from
this part of the world. The incentive policies for the employees that actually perform
well also need to be communicated.
 Appraise performance: There must be use of set standards and on the basis of which a
company need to develop performance appraisal criteria. Since the requirements of
the people differ hence the company needs to develop an appraisal strategy that can
fulfil the worker’s needs (Sparrow, Brewster and Chung, 2016).

16
Fig: HR planning process
Conclusion
A conclusion can be accessed that Barclays is facing many kinds of challenges such as
Diversity issue, Regulations, Technology, Risk, Client needs, Political risks and Human
resource risks. Encouraging creativity, Coaching, Optimise focus, Open communication,
Leadership development strategy, Strategy based recruitment and selection, Rewarding, Skill
development program and PM strategy are some of the strategic HRM development strategies
and practices that can make an organisation a leader in the market. The planning tool that can
be used for the strategic planning is “The standard causal model”. In order to create high
The company
strategic plan
The strategic plan for
HRM
Strategic
analysis
Identify
strategic
issues
Prioritise
issues and
actions
HRM
strategic
planning
Strategic
Analysis
Determine
Needs
Recruit Select
Develop
Training
Compensation
Appraising
Performance

17
performance organisation the effective training strategy must include the processes like
Analyse the need, Identify skill gaps, Prioritise, Training Methodology, Resource
requirements, actual training and evaluation methodology. The HR plan for this company
includes steps such as HR needs, recruitment strategy, selecting employees Determine
compensation, appraise performance and developing training.

18
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