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RUNNING HEAD: Human Resource Management 0
Human Resource Management

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Human Resource Management 1
Contents
Introduction...........................................................................................................................................2
Ways to contribute achievement of the strategic direction....................................................................2
Role of the Human resource manager....................................................................................................3
Factors to be considered in the recruitment process...........................................................................4
Employee and organization improvements........................................................................................4
A workplace learning programme for the organization.....................................................................5
Advantages of the performance appraisal and reward plans..................................................................5
Reward system......................................................................................................................................6
Succession planning strategy.................................................................................................................7
Recommendations for the motivational theories....................................................................................7
Effective types of the organizational culture.........................................................................................8
Identification of the HR related problem...............................................................................................9
Effective communication strategies.....................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12
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Human Resource Management 2
Introduction
The human resource management is the procedure of recruiting, hiring, deploying and
managing employees of an organization. It also includes conducting a job analysis, recruiting
an appropriate person for the job, orientation, training, evaluating performance, resolving
disputes and more. This report includes human resource management of Home Cosy which is
a mail-order shopping company in New Zealand. The company provides high value-added
logistics with a quick delivery system. It has operations as a head office and distribution
centre. This report comprises the ways contribute to the achievement of the strategic direction
of the company. The factors contributing to the appointment process are described. The
improvements facilitated by the induction process have been defined along with the designing
of a workplace learning programme. The report further includes the advantages of the
performance appraisal and reward plans in order to advance the performance of the
employees in the Home Cosy. Further, the reward system like ‘performance-based pay’ has
been critically analysed along with other effective reward plans. The succession planning
strategy has been evaluated and justified how it is best for the company. The motivational
theories have been recommended and applied to Saturday staff and flexible staff in order to
improve their engagement and productivity. The effective type of organisational culture has
been proposed to support success in the Home Cosy. The report has also identified the HR
related problem faced in the company and the way it will be managed. Finally, the effective
communication strategies have been proposed to engage stakeholders along with identifying
HR related problem.
Ways to contribute achievement of the strategic direction
Home Cosy develops strategic plans in order to attain the strategic direction of the
organization. It helps in bringing better results. These goals are:
Engagement: The strategic planning is implied as a process, not an event. The engagement of
the staff in all the levels of the company is a key element. It helps in generating additional
input and it helps in building commitment to the end plan. It is vital to involve employees in
the strategic planning and direction for the Home Cosy. It offers understandings into the
issues, challenges and the opportunities which have not been earlier recognized or
understood.
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Human Resource Management 3
Communication: The strategic planning is supposed to be effective when the bottom and
down communication methodology is considered. It initiates with all points of employees and
informing them about the undertaking of the strategic planning process. It comprises how
employees will be included in the process.
Innovation: In order to develop a new product or service some strategic plans are required to
be included. The employees’ together work on the major advantages and are provided with
the investment money to certify success. The strategies are formed for the new products and
services.
Ethics: Ethics have an important role in human resource management which concerns human
matters especially of compensation, improvement, industrial relations, health and safety
concerns. The ethical human resource management (HRM) directs treatment of the
employees with ordinary courtesy and distributive fairness. Ethics helps to differentiate
between right and wrong and to act consequently. The ethical HRM considers elementary
human rights, civil and occupation right. It ensures safety and privacy in the workplace. The
defensible treatment to the employees is focused along with the respect, fairness and honesty
based process in the workplace.
HRM plays an important role within the organization. The department is responsible for
formulating strategies which focuses on the recruitment and retaining employees and
oversees the projects which promote productivity of the company. The HRM factors
identified in achieving the strategic goal of the company are training and development,
employee acquisition, compliance management, cost and quality control (Albrecht, Bakker,
Gruman, Macey & Saks, 2015). The training programs are created in order to strengthen the
quality of work within the company. The HRM is the department which is responsible for the
employing and evolving employees. Both employee retention and acquisition are vibrant to
the accomplishment of the company. The labour relations and dispute perseverance
operations of the company are handled by the HRM department. The HR specialists help the
company in conversing costs at the time of developing compensation packages and the
employee assistance programs.
Role of the Human resource manager
As a Human resource manager of Home Cosy, the company is required to recruit employees.

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Human Resource Management 4
Factors to be considered in the recruitment process
There are some factors which are to be considered in the recruitment processes so that the
fresh talent contributes actively in the organization:
Education and credentials: The education background of the employees is important. The
degree of the student is a compliment for the Home Cosy. The employees are required to
have certificates incompetent skills.
Work experience: The work experience is one of the important considerations for the job.
The experience in particular areas is helpful in the specific staff roles. Having a strong work
background demonstrates a good work ethic (Verma, 2017).
Communication skills: It is essential to communicate effectively. As an HR manager, it is
preferred to look for a candidate who has both excellent verbal and written communication
skills. It is desired to look for a candidate who can communicate clearly on both phone and
email.
Skills set: The specific skills set of the employees is an acute factor at the time of making a
recruitment decision. For instance, a person having experience in resolving HR issues is
capable of assisting the HR manager (Humburg & Van der Velden, 2015).
Employee and organization improvements
The induction processes improve the employee and organization. The induction training helps
to:
Make employees feel appreciated and prised: Proper induction training offers a deep
welcome to the employees and concentrates on illuminating the suspicions about the
company and his job. This training makes sure that the employee feels calm in the
organization.
Provides necessary information: An inclusive induction training program helps new
employees to get all the compulsory details about the company and the organization in whole.
It is helpful in understanding work norms, policies and procedures of the company (Taneja,
Sewell & Odom, 2015).
Helpful in establishing good communication: The induction training program facilitates
employees and organization improvement. The relationship can be improved by introducing
new employees to the supervisor, other employees and directors of the organization.
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Human Resource Management 5
A workplace learning programme for the organization
A workplace learning programme is used by the organization to welcome new employees and
guide them for new roles. A strong workplace learning program will have an impact on the
improvement of the skills of the current employees. This programme even works to attract
top talent and retain key employees (Cascetta, Carteni, Pagliara & Montanino, 2015). It
mainly covers induction and the appointment process. The learning and development
programme impact on improving the current skills of the employees. It reduces employees up
skill and advance career by going into other roles within the company. The appointment
process benefits a jobseeker in finding jobs that value growth, education and long-term
commitment to their career.
Advantages of the performance appraisal and reward plans
The performance appraisal is basically a comparison of the actual performance with the
expected performance in order to define the contribution of the employees to the
organization. It is the aim of the performance appraisal to identify strengths and weaknesses
of the employees in order to place the precise employee in the right job. The manager
establishes performance standards in order to meet the standards and expectations (Amin,
Khairuzzaman Wan Ismail, Zaleha Abdul Rasid & Daverson Andrew Selemani, 2014). The
advantages of the performance appraisal and reward plans can be vindicated by the
promotion, compensation, employees’ enlargement, selection authentication and
communication. The performance appraisal helps the managers to draw out the promotion
programmes for competent employees. At the time of the review of the performance,
inefficient workers can be terminated or downgraded. The compensation package is provided
to the employees as per their performance. The employee’s development is an organized
procedure of the performance appraisal and reward plan. It is helpful to the managers in
framing training policies and programmes (Swider, Zimmerman & Barrick, 2015). The
employees’ development is helpful in analysing the strengths and weaknesses of the
employees so that a new position can be intended for skilled employees. It is equally helpful
in mounting future development programmes. The strengths and weaknesses of the
employees can be known by the managers in the selection procedure. Effective
communication is important between employers and employees. The employees can develop
the spirit of work and boost the morale of employees with the help of performance appraisal
(Caza, McCarter & Northcraft, 2015).
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Human Resource Management 6
The promotions are helpful in promoting job security. As it has been discussed in the case
study that employees want to obtain a permanent position in the Home Cosy. The promotion
assists in refining the performance of the employees in the organization. The performance
appraisal draws out the compensation package for the employees. The programme tries to
give worth to the performance of the employees. The merit rating can be possible only with
the help of the performance appraisal (DeNisi & Smith, 2014). The compensation packages
of the Home Cosy can comprise bonus, higher salary, allowances, additional benefits and
prerequisites reliant on the performance appraisal and reward plans. The criteria for the
compensation are required to be merit than the seniority (Iqbal, Akbar & Budhwar, 2015).
Reward system
The reward system is used by the Home Cosy to reward performance and motivate
employees on an individual basis. These are generally separate from the salary and can be
monetary in nature. The performance-based pay is used by the company as a reward system.
It is basically linking performance to the rewards for the staff development. The
performance-based rewards used by the Home Cosy are pay, bonuses, promotion, travelling
expenses, working on special tasks and more (Dusterhoff, Cunningham & MacGregor, 2014).
These rewards are provided by the Home Cosy for the additional working hours and the work
given on the short notice. It is used by the company in retaining employees.
The other most effective reward plans to improve employee performance can be bonuses and
prizes and awards. The bonuses are the most popular incentives used by the companies to
improve the performance of the employees. It helps in increasing production. The bonuses
are provided after surpassing a certain goal (Wang, Noe & Wang, 2014). The cash bonuses
are added to the wages of the employees. These are basically supplemental wages. It is the
reward for the employee’s performance for the previous years and is generally short-term
motivator. It is also a powerful tool for encouraging future top-level efforts. On the other
side, prizes and awards are a great way to enhance employee’s performance (Rosen, Kacmar,
Harris, Gavin & Hochwarter, 2017). The managers reward employees who meet certain
goals. The awards are given to appreciate employees. The awards and prizes are taxable
income for the employees. The prize and awards can be in the form of cash awards, prizes,
non-cash recognition awards and awards for performance.

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Human Resource Management 7
Succession planning strategy
Effective succession planning reduces the potential risk to the organization by addressing in a
active manner. It assimilates a number of internal processes like talent management and
employees retention.
The strategies successful for the succession planning strategy are career development
programmes and mentoring programmes. These strategies are best for the Home Cosy. The
career development programs propose employees tools and resources to plot careers and plan
for the advancement. It is helpful to the employees in developing skills along with the
competencies to fulfil the significant roles in the organization. The employees of the Home
Coy fulfil criteria needed to advance new position. The employers can even track the
progress made by the employees. It helps to identify the suitable candidates for succession
(Cheng, Wang, Mørch, Chen & Spector, 2014). The career development programme adds to
refining employee’s engagement and retention. It equally addresses the challenges of the
development and retention of the aspirants.
On the other side, mentoring programs provide structured opportunities to the employees in
order to learn from the experienced members. This program enables leadership development
by placing brilliant mentees with mentors in the leadership positions who can guide and
capability to navigate and incorporate with the organization’s culture (Mueller & Naffziger,
2015). This program has helped in improving employee retention by offering guidance and
support to talented employees. The employees of the organization need to direct and
assimilate with the culture. The mentors notice capable mentees and offer an insight to the
employers in identifying candidates for succession.
Recommendations for the motivational theories
The Mc Clelland’s need theory can be applied to the Saturday staff. This theory is linked with
the learning theory as it is alleged that the needs are attained by the events people
experienced in the environment and culture. It has been realized that people have behaved
differently who acquire a precise need. This theory focuses on the three needs, achievement,
power and affiliation. Achievement refers to the need for accomplishing and demonstrating
competence or mastery. This theory is recommended for the Home Cosy as the students of
the Auckland University and Manukau Institute of Technology rarely work on the Saturdays.
The motivations of these students working on the Saturdays comprise saving for holidays,
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Human Resource Management 8
home improvement and other luxury items. Once they achieve the things desire, likely to
leave the organization. The staff comes on Saturday in order to supplement their primary
income (Lu, Lu, Gursoy & Neale, 2016). The need of power is apprehensive with making an
impact on others. It is desired to exercise control over others and has influence over others.
The Saturday staff in the Home Cosy does not take their work seriously, therefore, it is
difficult for the company to manage, motivate and control. The need of affiliation is referred
to as a plea to create and preserve friendly relations with others. The people having higher
needs value the feeling of others and have a strong desire for the acceptance and approval
from others (Park & Sturman, 2016). The students have to wait for the long seven months to
apply for the Saturday work.
Herzberg’s theory can be applied to the flexible staff in order to improve their engagement
along with the productivity. Here are some motivating factors that cause job satisfaction and
motivation can be offered to the employees in the Home Cosy in order to engage them for a
long time. As per this theory, there are several motivating factors which causes job
satisfaction whereas some are others are separated factors cause dissatisfaction (Coetzee &
Stoltz, 2015). The factors which cause dissatisfaction in the company as work is given to
them on the short notice and notice periods for being told that there is no work at short notice.
The other conditions include the staff is called for the short notice when the staff members
become less reliable. All these factors lead to the termination of the flexible employment
agreement. The company is recommended to use more of the motivational factors to motivate
flexible staff and keep them satisfied. It can give them feel of recognition and career
progression (Hur, 2018).
Effective types of the organizational culture
The organization can be structured in several ways depending on the objectives. It determines
the mode in which an organisation operates and performs its activities. The most effective
types of organisational culture to support success in Home Cosy can be matrix organizational
structure and divisional organizational structure. The matrix organizational structure is a
mixture of two or more types of organizational structures like projectized and functional
organization structure. The matrix organizational structure is helpful in achieving higher
efficiency, readiness and quick market adaption (Aladwan, Bhanugopan & D'Netto, 2015). It
even responds faster to market or customer demand in offering service. This organization
structure is more suitable for the company as it operates in the dynamic environment. Here
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Human Resource Management 9
some employees exert under more than one boss, the first can be a functional manager
whereas other can be project manager. The functional manager looks after the functional part
and decides the ways of doing work and distributes the project among employees. On the
other hand, the project manager has power over the administrative part of the project like
what to do, follow up the schedule and evaluation of the performance (Osibanjo, Adeniji,
Falola & Heirsmac, 2014). The role, responsibilities and work priorities should be cleared in
order to avoid confusion in an organization. A balanced organisational structure will be more
preferable for the Home Cosy as the power and authority will be pooled between the
functional managers and project managers.
The divisional organizational structure is helpful in organizing the activities of the Home
Cosy around the geographical, market or service groups. Here each division comprises a set
of functions. The company having divisional organizational structure can handle its own
accounting activities along with the sales, marketing, process and so on. The divisional
organizational structure is adapted to offer better service to the customers (Kramar, 2014).
The advantages of implementing a divisional organizational structure for the company can be
in the form of more accountability, a great deal of competition, multiple offerings and in the
decision making. This approach responds faster to the local market conditions.
Identification of the HR related problem
The HR related issues are the main problems which cause low productivity and prevent a
business from expanding. The HRM deals with the difficulty in recruitment and retention of
the staff. This problem is largely restricted to the temporary and the Saturday staff. This
situation can be managed by adopting the factors given below:
By offering good pay: The employees can be retained by offering higher pay scale. It is a loss
to the company’s productivity if an efficient employee leaves organization due to pay scale. It
is fair to recruit and retain employees who increase the productivity of the company by
offering a higher salary (Han, Bartol & Kim, 2015).
Productivity based incentive programs: The productivity based incentive programmes is
helpful in managing the issues faced by the HRM. The employees like to learn and grow in
the job, collaborate with employers, perform meaningful work and recognition for the job
done. So, such programmes give a chance to retain for a long time in the organization
(Bailey, Madden, Alfes & Fletcher, 2017).

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Human Resource Management 10
Make sure that the applicant is having the appropriate skills: The HR manager should be sure
that the applicants are having the desired skills, abilities and the minimum experience.
Choosing the right person at the time of recruitment can solve various problems of the HR.
The management can even hire employees on a temporary basis and once it finds them
appropriate then the employees can be hired on the full job basis (Davis, 2015).
Motivational activities: The HRM is required to conduct motivational activities in the
workplace. Various internal, as well as internal activities, can be conducted to learn
something additional apart from the routine work. Such employees are more satisfied and
contribute more to the organization.
Effective communication strategies
The effective communication skills to engage with stakeholders are:
The information should be presented in a transparent way: The information shared in the
comprehend format is more likely to engage stakeholders. It takes time to understand
intentions and the role of the stakeholders which can affect them. Home Cosy can
comprehend the intentions and offer the information (Andriof, Waddock, Husted & Rahman,
2017).
Provide feedback to the shareholders: The stakeholders should be provided feedback to show
their interest and how their issues are addressed and resolved. It helps the company to
enhance its performance along with tackling HR issues (Karanges, Johnston, Beatson &
Lings, 2015). Tracking of commitments made to the stakeholders helps to coordinate with the
team members and share information. The follow-up actions can even be taken appropriately.
Communicate with the stakeholders in the way works for them: It should be identified that
each person is different and there are various communication channels such as email, social
media and phone or group meetings (Xavier, 2014). It is preferable to choose a suitable
communication channel. The people should be making available various options to
communicate with the company and provide their input.
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Human Resource Management 11
Conclusion
From the above report, it can be concluded that Home Cosy can recruit employees
successfully by considering important factors like education and credentials, work
experience, communication skills and skills set. The performance appraisal and reward plans
implemented by the Home Cosy are capable of improving employees’ performance. The
succession planning strategy has been evaluated and justified how it is best for the company.
The motivational theories applied by the Home Cosy can solve the problem faced by the
Saturday and flexible staff. It is not only proficient of improving staff engagement but
productivity too. The types of organizational culture support success in the organization. The
HR related problem has been appropriately identified and analysed by a given situation. The
communication strategies applied by the Home Cosy can easily identify the problem and
engage stakeholders.
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Human Resource Management 12
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Human Resource Management 13
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