Human Resource Management (HRM) - Marks and Spencer
Added on 2020-12-28
11 Pages3195 Words148 Views
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Human resourcemanagement
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Environmental Scanning.............................................................................................................3Labour demand forecasting.........................................................................................................6Labour supply analysis................................................................................................................7Evaluate areas which help in succession of business..................................................................8REFERENCES..............................................................................................................................11INTRODUCTIONHuman resource management is refers to plan of action which is required for appropriatemanagement of staff in an organisation. By which they able to get effective competitive
advancement (Armstrong and Taylor, 2014). Department of HR is responsible of variousfunctions such as employees hiring, training, staff engagement, performance appraisal, rewardingand many more. Organisation taken for this assignment is Marks and Spencer which is foundedby Michael Marks and Thomas Spencer in year 1884. Its headquarter is in Westminster, London,UK and it is a British retail company which operating their business worldwide. Topics coveredin this assignments are systematic procedures of human resource planning and evaluation ofareas which are required for successful execution of HRP. MAIN BODYEnvironmental ScanningFor the scanning of environment in effective and appropriate manner Marks and Spencerconduct SWOT and PESTEL analysis. Through SWOT analysis they able to evaluate their innerfactors or environment of organisation and for outside environment scanning they conductPESTEL analysis. SWOT analysis:- It refers to the technique through which an organisation able toidentify their strength, weakness, opportunities and threats. By identifying these factors they ableto plan strategies in effective manner through which they can overcome their weakness, able tograb opportunities and make plans which help in dealing with threats. SWOT analysis conductby Marks and Spencer is describe below:- Strength- It refers to the factors or characteristics of an organisation in which they are best andget competitive advancement in proper manner (Bratton and Gold, 2017). Strength of respectivecompany are give-High brand recognition:The brand image and name of Marks and Spencer is highlyrecognised and know by peoples worldwide. Product quality and trendy design of Marksand Spencer is highly liked by their customers. Private labels:Marks and Spencer has their own private labels in all categories such asPer Una, North Coast, Indigo Collection, Autograph and so on. By these private brandsrespective company effectively able to make customers familiar with Marks and Spencerand it also enhance brand recall.
Weakness- This refers to the areas of factors on which an organisation need to work on for itsimprovement (Briscoe, Tarique and Schuler, 2012). Some of major weakness of respectivecompany are-Supply chain scalability: Marks and Spencer has poor supply chain scalability whichseems as a barriers in delivering products in all location globally. It also affect theprofitability and market shares of respective company. Customers Satisfaction:Customers of respective company is satisfied with productsquality and designs but they are not happy with return policies of Marks and Spencer.Which reduce customers loyalty towards brand and enhance brand switching. Opportunities- It refers to the factors which help company to enhance their business and marketshares. Company have to make plans accordingly so that they grab opportunities in effectivemanner. Opportunities for respective company are- New Segment: The Marks and Spencer can develop or launch new segment such as theycan introduce ranges of traditional clothing. Through this they able to attract more andmore customer who prefers respective range. Threats- These factors are those which come up as a barriers in the growth of an organisation.Some major threat of Marks and Spencer are- Competitors: For respective company the major threats are its competitors which affectsell of Marks and Spencer. Some of main competitors are Aldi, Asda, centra,Gap andmany others. PESTEL analysis:- It refers to the tool and technique which is use to evaluate and analysismicro environmental factors which have major effect on an organization operations andfunctions (Buller and McEvoy, 2012). This tool is majorly use when a company want to start anew business or expanding their business functions. PESTEL analysis of Marks and Spencer isgiven below:- Political- Political factor of Australia is consider as strong nation government whichprovide equal opportunities to everyone. The major population of Australia are working class.Legal framework of respective company is transparent and efficient. By this it can be considerthat political status of Australia is stable which help Marks and Spencer in operating theirbusiness in effective and appropriate manner in respective country.
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