This document discusses the factors that impact an organization's business and its HR function. It covers topics such as Pestle Analysis, HR strategy and practices, and HR's contribution to business ethics.
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TABLE OF CONTENT INTRODUCTION...........................................................................................................................3 MAINBODY...................................................................................................................................3 Factors affecting an organisation & HR function............................................................................3 1.1 Comparison between two tools..............................................................................................3 1.2 Pestle Analysis and it’s impact on HR function....................................................................4 Organisation and Hr strategy and practices.....................................................................................6 2.1 Key forces that influence HR agenda....................................................................................6 2.3 Key stages of strategy formation and implementation and roles of HR................................7 2.3 Role of HR in strategy formulation and implementation and business planning..................8 2.4 HR contribution to business ethics........................................................................................8 Responding to change......................................................................................................................9 3.1 Business performance analysis tool.......................................................................................9 3.1 Role of HR in business planning...........................................................................................9 3.1 Role of HR in change management agenda...........................................................................9 3.2 Range of different sources of business and data that can use for business planning...........10 3.2 Three business area need to be focused...............................................................................10 CONCLUSION..............................................................................................................................10 REFERENCE................................................................................................................................11 2
INTRODUCTION Human resource is a person who manage group of people or employee in the company and involves number of operations i.e. recruiting, firing, training and motivating employee in the organization. The main aim of the human resource to leads high productivity in the employees working so that easy to meet organization’s objectives over the time.Human resource handles numerous functions of the business effectively. To understand role of HR has an example of Heritage Textile organization which has specialization in handicraft textiles. Organization offers wide variety products i.e. textile and handicraft items to the customer. The report includes different factors that impacts on an organization’s business and it’s HR function. MAINBODY Factors affecting an organisation & HR function 1.1 Comparison between two tools AttributesPestle AnalysisSwot analysis DefinitionIt is analytical tool that is used to analyze and supervisethemacro-environmentalfactors which impacts on organization performance. Itinfluencesthedevelopmentofstrategic thinkingforaeffectiveunderstandingof strategic planning. It contains various factors i.e.politicalfactors,economicalfactors, socio-cultural factors, environmental factors and legal factors (Barney, 2017). Itisstrategicplanning techniquethatisusedto supportapersonor organizationdetermine strength,weaknesses, opportunities and threats that isrelatedtobusiness competition. GoalThe main goal of the framework is to develop understandingaboutvariousfactorswhich affectsthemarketenvironmentfora company. While the main goal of the Swot analysis is to identify strengths,weaknessesand threatsofcompanysothat easytotakecompetitive advantageinthebusiness market. ApplicationThe model is specially designed to analyzeAs compared, this model is 3
external environment of organization. It also supportscompanytobuildsustainable business performance. usedtoanalyzeinternal environment of business and determinesit’scapabilities and resources and threats. HeritageTextileismanufacturingcompanywhichhasfirminpartnership.It manufactures wide variety products through numerous fabrics i.e. organic cotton, silk, satin and wools. Organization has largest collection of Chashmere & Pashmina Shawls which is received by all over the world. It occupies famous designers and fashions boutique owners in UK, Italy, France, Spain, Germany and USA. 1.2 Pestle Analysis and it’s impact on HR function Political factors Political factors contain government regulations and legal issues such as tax policy, employment laws, environmental regulations, trade restriction and tariffs and political stability etc. gives impact on organization performance. Positive impact Employment laws is one of the main political factors that gives positive impact on organization performance because government recruit job vacancies for those employees who does not have job or does not get opportunity to work effectively (Achinasand et.al., 2019). Whereas company gets positive opportunity of the factor because it is easy to improve high turnover of employee within workplace. While government also promotes company because it helps to decline unemployment rate by recruiting high number of employees for the job. This factorgivespositiveimpactonHRfunctionaswellsuchasHeritageTextilehaslow productivity at the workplace due to this unable to manufacture bulk products. So, human resource implements recruitment strategy whereas political factor influences decision-making process of HR. Negative impact: Trade restriction gives negative impact on HR function as well as company’s performance. HR makes plan to expand business in different countries by trading products. WhiletraderestrictiongivenegativeimpactontheHRplanningbecauseaccordingto governmental rule a organization cannot trade it’s products in various countries at a time as 4
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result impact on performance and productivity of organization negatively. Economic factors This factor includes economic growth, interest rate, exchange rate, unemployment rate, income level of people and inflation rate etc. affects the potential customer’s buying behavior and organization’s cost capital. Positive impact: Economic growth give positive impact on HR function because they get chance to expand it’s products in global market (Aithal, 2017). For example, textile industry has large scope in the country because it generates high revenue and pays taxes as result influences GDP rate of country. So, HR implements logistic outsourcing strategy within company so that organization gets raw material on low cost along with good quality and reduces operational cost as well. this strategy helps HR to generate high profit margin on the product by selling products at good cost. Negative impact: HR implements premium product strategy that helps to targeted potential customer but Brexit gives negative impact on the strategy because it leads political change, raises unemployment rate as result reduces purchasing behavior of customers that affects economical performance of company. Socio-cultural factors It includes cultural and demographical aspects of the macro environment which directly gives impact on customer needs ad market size. Positive impact: Heritage Textile produces traditional cloths by traditional fabrics which are liked by people because each fabric displays a culture. Where HR makes plan to expand traditional product line so that they can improve purchasing behavior of the customer at the workplace. It gives positive impact on HR function because organization easy to upgrade sales revenue of products in the Indian market. Negative impact: Demographical change give negative impact on the HR function because organization unbale to take influence purchasing behavior of customer in the western market as result get loss on the economical scale. Constant change in customer requirement creates complexity for the HR as well because they have to change strategy again and again to meet customer objectives. Technological factors Automation, technology incentives, R&D activity and rate of technological changes etc. 5
are technological factors which gives impact on the HR function as well as organization performance. Positive impact: HR applies automation technology strategy within workplace that gives positive impact on the organization performance because it gets high productivity of products without human error and influences working efficiency of labor at the workplace. It causes HR enable to booming sales in the textile industries (Düerkop and Huth, 2017). Negative impact: Automation of technology enhances cost rate of products as result gets financial loss in the company. It also impacts employee productivity in the working place as well. Organisation and Hr strategy and practices 2.1 Key forces that influence HR agenda There are various internal as well as external forces that impact on HR agenda such as supply and demand, employment rate, economic condition, availability of labour within market and technological changes. Continuous changes in different external environment enforce HR of heritage Textile to effectively change its agenda so that company can grow and sustainable in market. HR agenda of Heritage Textile is to maximum utilisation of employee capabilities and skills so that company can easily achieve its objectives.HR strategy and agenda should be aligned with company objective and its various stakeholders such as customers, employee, investors and shareholders (Guest, Panayotopoulou and Chytiri, 2017). HR need to have sufficient knowledge about social and environment responsibilities so that scare and limited resource of country can be effectively utilised for growth and expansion of business.Strategic thinking and planning, enhancement in employee’s productivity, digital HR and increase in brand image of company are some of the key agenda of HR of heritage textile that are affected by various ever changing factors.HR had to plan for employees benefit on basis of external factors such as social preference, economic condition to enhance their performance. Employment law need to be made as per government policies to ensure effective operation of business and achievement of objectives. 2.3 Key stages of strategy formation and implementation and roles of HR Strategy formulation refer to future plan that helps company to accept different changes that are happening in external environment so that company can gain competitive advantages and 6
expand its market share. There are key stages of strategy formation and implementation can eb explained through two models such as: Review mission, vision and objective of company:HR manager of Heritage textile need to formulate mission and vision of company as per external environment in order to provide guideline to employees to work in definite manner (Bisharatand et.al.,2017). Evaluation of external environment: HR manager need to analysis various factors that can impact on HR strategies of firm such as economic factors, social preference and organisational culture or structure. Review and Update strategic goals:HR manager need to review its strategies goals to effectively manage different employees that are working within organisation and then finally set best available option as main objective of heritage textile. Various steps are planned to achieve desired result:At this stage HR manager need to be plans various steps and task need to be performed by each and every individual so that particular goal can be achieved (Ardito and Petruzzelli, 2017). HR manager clearly define roles and responsibilities of each employees in Heritage Textile so that task can be accomplished within limited time and cost. Develop an annual action plan or strategies:The next steps that need to be taken by HR managerisarrangementofvariousresource,technologiesthatareneedforeffective implementation of strategies. Execution Review:At this HR manager need to analysis and review its execution plan as per set standard and principle to get desired outcome. Another model that can be used to explained key stages of strategy formation and implementation is Mckinsey 7S model that has seven elements such as: Strategy: HR manager of Heritage textile formulate various strategies of company so that it can maximise input and minimise cost of production through effective utilisation of resources. Structure: HR is also responsible for defining clear organisation structure and interrelationship between employees so that task can be completed within limited time frame (Meyer and Xin , 2018). Style:It refer to styles of top management or the way manager will motivate employees to work hard so that company can gain competitive advantages. HR manager of Heritage encourages 7
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view of employees, takes continuous feedback and reward employees that have work hard in previous year. Skills:It also identity number of people having particular skills and knowledge at the same time evaluated various skills that need to be developed so that best outcome can be gained. Staff:HR manager of Heritage also decided number of employees present and are needed to perform specific task and responsibilities at the same time make decision regarding methods to be used to motivate employees (Martin and et.al.,2016). System:It is another stage in strategy and formation implementation that explains the way company will conduct it various process so that task can be completed within limited time and cost. Shared Value:HR manager of Heritage ensured that ethics, values, principle are followed employees of company so that best services can be delivered to customers (Mayrhofer and Brewster, 2017). 2.3 Role of HR in strategy formulation and implementation and business planning Thus, from above analysis it can be stated that HR of Heritage textile plays important role inplanning,implementationandbusinessplanning.Suchasprovidegoodworkingto employees, definite organisational structure so that they can easily communicate with each other (Pak and et.al.,2019). It plan in advance the ways strategy to be implemented change need to be brought and employees need to be motivate to work hard for desired objectives. 1.HR manager of Heritage textile through defining definite organisational structure, task that need to be performed by particular individual so that overall objectives can be achieved. 2.Operation roles of HR toarrange resources,distribute task that need to be performed by employees so that no confusion can be created. 3.Hired and retained employees that are highly skill and qualified so that need overall objectives of company can be attained. 4.HR manager through providingproper system and procedurethat need to be followed by particular individual is able to make effective utilisation of skills and capabilities of different individual. 5.HR managerplay important roles in implementationof various strategy and business plan as it reduce conflict and coordinate individual to work as team for desired goals. 8
6.Itarranges sufficient resourcesfor employees so that they can easily perform task and responsibilities for achievement of common goals. 7.Organise training and development program for employees so that no confusion can be created in future circumstances. 8.Therefore it planned in advance various strategies to influenced individual to work hard so that Heritage textile can grow and expand its business. 9.HR perform all the function for growth and expansion of enterprise and effective coordination of various individual towards common goals. 2.4 HR contribution to business ethics HR manager of heritage textile by continuous monitoring and evaluating performance of employees, set standard and ethics that need to be followed by each individual for smooth operation of enterprise. HR manager does not discriminate between employees by providing equal opportunities to all employees thus incorporate ethics and values to motivate employees and deliver qualitative services to customers (Čuhlová and Yar, 2018). For Examples HR manager of heritage take decision that are good for both employer, employees and people that are living in society therefore follow Utilitarianism approach of ethics.HR manager does not discriminate among employees so that they can be motivated and influence to work hard. It also helps in effective coordination and provides good working hours so that more employees can like to come at offices. It is also necessary for building strong brand image of Heritage textile in competitive market for long term growth and survival of enterprise.Equality and diversity and follow of ethical practices is also important for HR manager to retained high skilled and qualified employees within organisation. Implementation of Business ethicsby HR manager is necessary for satisfaction of employees needs, retention of employee’s loyalty and better services to customers. Ethical practices help in building strong brand image and profit margin of enterprise in competitive market. HR manager by following ethical practice can contribute towards effective growth and success of enterprise by fulfilling needs of both employees and customers. Therefore it is necessary for HR manager to follow ethical practices to retain employees satisfaction level, motivation and high morale for better services to customers. 9
Responding to change 3.1 Business performance analysis tool Evaluation of business performance helps in effective formulation of strategies and plan so that company can expand its market share. Triple model bottom states that companies need to steps for social and environmental protection as similar they do to earn profitability (Zehirand et.al.,2016). Triple bottom model can be used to evaluate performance of business in the industry such as Profit:Heritage textile earn large amount of profitability and sales volume by meeting needs and preference of customers and manufacturing innovating , qualitative product for better health and safety. People:HR manager of heritage textile is highly dedicated and committed to provide good working environment to employees, ensure better health and safety of people. Company has set its priority to make maximum effort to satisfied needs and preference of each individual that are living in society to build strong brand image. Planet:Company has also taken steps to protect environment by effectively utilising resource and reducing amount of wastage production. It also uses innovative technologies to maximum utilise available resource within limited time and effort so that qualitative products can be render to large number of customers (Hewett, Shantz and Mundy, 2019). Such steps taken by Heritage textile helps in meeting need of customers and expansion of business across industry. 3.1 Role of HR in business planning HR plays an important role in business planning by effectively analysing various resource, skills, employees it will require to manufacture particular types of products and services.Motivate and influence employees to accept various changes of external environment so that maximum output can be gained. It plans for growth and development of employee’s skill so that they can easily perform various function and activities to achieve predetermined goals. 3.1 Role of HR in change management agenda HR manager of heritage textile also helps in effective change management agenda by motivating employees to accept change. For example:HR manager arrange various resource, technologies that are needed by employees to effectively perform different function so that change agenda can be achieved (Pak and et.al.,2019). Setting objective and strategies of change 10
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management agenda and assignment of duties to employees so that change can be easily accepted and company can gain competitive advantages. 3.2 Range of different sources of business and data that can use for business planning Various source can be used to collect accurate and appropriate information for effective planning of business such as qualitative and quantitative. Or primary and secondary such as Primary data is collected by firm through personally asking individual about specific topic whereas secondary data are collected by use of magazines, newspaper for effective planning of business(ČuhlováandYar,2018).HRmanagercollectqualitativedatathroughuseof information technologies and continuously analysing performance of individual to formulate effective strategies. Retention of employees, employment turnover and number of absenteeism are some of the quantitative data that help HR manager to plan for growth and development of employees. Take feedback from employees, customers is another method of collection of data by HR manager of heritage textile for effective business planning. 3.2 Three business area need to be focused Heritage textile need to improve human resource department, marketing and customer care services so that it can earn large amount of profitability. Company need to hire and recruit talent and skilled employees so that better and qualitative after sales services can be provided to large number of customers.HR need to improve its training and development program so that employees are educated to handle customers, make research and effectively influence customers. Customer care services of heritage textile is not good so HR need to plans effective strategies so that customers can be provide qualitative services (Bisharatand et.al.,2017). Ineffective marketing strategy of Heritage textile has reduced sales volume and profitability so HR need to indentify various challenges that are faced by marketing team member in promotion of products. CONCLUSION It has been concluded key stages in strategy formulation and implementation and different roles of human resource. HR’s contribution to business ethics and accountability can be summarized in report.it evaluated business performance and the role of HR in business planning and change management agenda in the report. The brief study has been provided understanding about business environment through analytical tools and it’s impact on HR function in it. 11
REFERENCE Books and journals Ardito, L. and Petruzzelli, A. M., 2017. Breadth of external knowledge sourcing and product innovation:themoderatingroleofstrategichumanresourcepractices.European Management Journal,35(2). pp.261-272. Bisharat,Handet.al.,2017.Theeffectofhumanresourcemanagementpracticeson organizational commitment in chain pharmacies in Jordan.International Journal of Business and Management,12(1). pp.50-67. Čuhlová, R. and Yar, M. I., 2018. Role of intercultural training in a process of human resource internationalization.Acta Academica Karviniensia,18(3). pp.15-26. Guest, D., Panayotopoulou, L. and Chytiri, A. P., 2017. Human Resource Management and Performance-The causal relationship revisited with a longitudinal study. Hewett,R.,Shantz,A.andMundy,J.,2019.Information,beliefs,andmotivation:The antecedents to human resource attributions.Journal of Organizational Behavior,40(5). pp.570-586. Martin, G and et.al., 2016. Corporate governance and strategic human resource management: Four archetypes and proposals for a new approach to corporate sustainability.European Management Journal,34(1). pp.22-35. Mayrhofer,W.andBrewster,C.,2017,July.Europeanhumanresourcemanagement: Researching developments over time. InHuman Resources, Labour Relations and Organizations(pp. 10-42). Nomos Verlagsgesellschaft mbH & Co. KG. Meyer, K. E. and Xin, K. R., 2018. Managing talent in emerging economy multinationals: Integrating strategic management and human resource management.The International Journal of Human Resource Management,29(11). pp.1827-1855. Pak, K. andet.al.,2019. HumanResourceManagementandtheability,motivationand opportunity to continue working: A review of quantitative studies.Human Resource Management Review,29(3). pp.336-352. Zehir, C. and et.al., 2016. Strategic human resource management and firm performance: The mediatingroleofentrepreneurialorientation.Procedia-SocialandBehavioral Sciences,235. pp.372-381. Achinas,Sandet.al.,2019.APESTLEAnalysisofBiofuelsEnergyIndustryin Europe.Sustainability.11(21). p.5981. Aithal,P.S.,2017.ABCDAnalysisasResearchMethodologyinCompanyCase Studies.InternationalJournalofManagement,Technology,andSocialSciences (IJMTS).2(2). pp.40-54. Barney, T.Y., 2017.Marketing Practices in National Junior College Athletic Association Men's Basketball Programs: Swot and Pestle Analyses(Doctoral dissertation, University of Georgia). Düerkop, S. and Huth, M., 2017. Transportation under Threat–A PESTLE Analysis for Critical Logistical Infrastructures.ICTA2017, p.14. 12