Human Resources Management in the Chinese Tourism Industry

Running head: HUMAN RESOURCES MANAGEMENT
Human Resources Management
Name of the Student
Name of the University
Author Note

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Part 1: Organizational Analysis:
The Organization/Industry Sector:
Tourism is a rapidly flourishing industry in China and has become a significant
contributor to the Chinese economy since the early 1980’s (worldwatch.org, 2018). This has
been supported by a growth in the middle class sector and reductions in the restrictions for
the movement of citizens as well as foreigners in China thereby leading to a boom in the
tourism industry of China (worldwatch.org, 2018). The tourism market of China has become
one of the most watched inbound and outbound tourism markets in the world
(chinapower.csis.org, 2018). Xinhuanet have suggested that the Chinese tourism industry is at
the cusp of a sustainable boom (xinhuanet.com, 2018a; xinhuanet.com, 2018b). Moreover,
China has been the fourth most visited nation in the world after France, USA and Spain as of
2015, showing that tourism in China has a strong prospect of growth (Cyrill, 2018). The
significant contribution of the Chinese Tourism Industry to the national economy and its
potential for further growth is the main reason for selecting this industry since it can support
future professional exposure and development as well as allow me to be a part of one of the
world’s fastest growing economy (xinhuanet.com, 2018c; Cyrill, 2018).
Size of the organization/Industry Sector:
Chinese tourism sector has seen rapid growth and improvement over the years,
strengthening its position at the top of the global charts, offering a promising future for
professionals in this industry. As of 2017, China has approximately 57 million international
tourists every year and has contributed to 1.35 trillion USD (or 8.77 trillion CNY) which was
11.04% of the national GDP (stats.gov.cn, 2018; stats.gov.cn, 2018b). The industry provided
direct and indirect employment for almost 65 million individuals. Additionally, the country
has had approximately 5 billion trips domestically and 139.48 million inbound trips from

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abroad. Most of the international travelers to China are from Hong Kong, Taiwan and Macau
amounting to about 21.65 million visitors from those nations. According to national
estimates, the domestic trips in china will increase to 2.38 billion visitors by 2020, causing a
50% increase from the number of domestic trips in the last 10 years. This makes Chinese
tourism industry the second largest in the world in terms of its contribution to the national
GDP and the largest in terms of the number of employment it provides to the Chinese people
both directly or indirectly (worldwatch.org, 2018). Moreover, the Chinese tourism industry
has been considered as one of the top spenders in international tourism thereby making them
a leader in the global outbound travels. As of 2016, 21% of the global expenditure on
international tourism has been in China, amounting to approximately 260 billion USD. With
only 7% of the Chinese people having passports, the Chinese tourism industry provides a
huge opportunity for further growth as per studies. Such information clearly demonstrates
that the Chinese tourism industry is a very large and economically booming sector that is sure
to see even more growth in the future (xinhuanet.com, 2018a; xinhuanet.com, 2018c).
Current challenges and opportunities faced by the organization:
The rapid growth of the Chinese tourism industry provides certain opportunities for
the industry and the government. Discussed below are some of the key opportunities of the
Chinese tourism industry:
Increase in the number of Chinese tourists: Over the last15 years there has been a steady
increase in the number of Chinese tourists to other countries ((stats.gov.cn, 2018a). As of
2016, approximately 122 million Chinese tourists went for outbound trips to various
destinations worldwide which is expected to increase by another 20 million tourists by 2019
making it one of the largest countries of international travelers in the world (stats.gov.cn,

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2018a; Denizci et al., 2015; Sun et al., 2015). This provides a significant advantage for the
sector for future growth.
Rise in the number of cruise ships: Studies show that the number of cruise travelers in China
has crossed 24.7 million as of 2016 and is expected to rise further in the coming years. This
has been significantly supported through technological advances and inclusion of better
equipments and launch of several new cruise ships. The country also has the third largest
cruise liner in the world thereby supporting the rise of cruise holidays and international
tourism in China (Sun et al., 2014; Zou et al., 2017).
Exposure from winter Olympics: The 2022 Winter Olympics which is to be held in China
also would support a significant increase in the number of tourists in the country and has the
potential to cause a 31.6% growth to the tourism industry in China (Getz & Page, 2016; Zhao
& Liu, 2016).
Even though the Chinese tourism industry have tremendous potential for growth and
development, the industry also faces some challenges for its future growth prospects, these
challenges include:
Threats of terrorist attacks: There has been a steady rise in the number of terrorist attacks
worldwide which have plagued various countries such as Iraq, India, Pakistan, Afghanistan,
Nigeria as well as in US and European Nations (such as France, UK, Spain, Italy,
Switzerland, Germany and Greece). This has significantly affected the security of the
travelers and thus the tourism industry worldwide thus making it one of the most significant
challenges for the tourism industry (Bac et al., 2015; Baker, 2014).
Political tensions between Japan and Taiwan: Political tensions that exist between China
and its neighboring countries of Japan and Taiwan also have impacted international tourism

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in these countries, especially the movement of travelers between these countries which also
have created a challenge for the Chinese tourism sector (Ji et al., 2016; Cheng et al., 2017).
Natural Disasters due to weather changes: The impact of global climatic change have
increased the rates of natural disasters such as floods, cyclones and other erratic weather
patterns which have impacted several tourist destinations in China as well as worldwide and
have significantly impacted the tourism industry (Rosselló-Nadal, 2014; Liang et al., 2015).
How these challenges and opportunities affect me:
It was opined by Wang et al. (2014) organizational growth can help to bring about
professional development The potential of the Chinese tourism industry for further growth
and development provides me an ideal opportunity to develop and grow my career in this
industry and thereby achieve professional and personal success. However, the challenges that
are faced by the tourism sector also needs to be acknowledged as it can impact my safety and
security while working in various tourism destinations due to the risks of natural disasters as
well as terrorist attacks (Bac et al., 2015; Rosselló-Nadal, 2014).
The kinds of jobs I might enter as a Masters Graduate
The Masters Graduate degree in tourism management can open the doors for me for
different types of job opportunities such as travel consultants, event manager, cruise manager,
sales and marketing manager, operations manager, adventure tourism expert, supervisor for
tour information centers, hotel manager, resort manager, travel agency manager and customer
service manager (prospects.ac.uk, 2018).
Part 2: Self analysis in relation to the professional skills and the chosen industrial sector
Evaluation of my current professional skills and competencies:

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Self-assessment is one of the most effective strategies that can help an individual to
identify their strengths and weaknesses and assess aspects which are integral to self-identity.
This strategy supports self-evaluation as well as self-verification and enhancement of self.
According to Sedikides, through effective self-assessment, it can be possible to identify
information to improve the certainty of the knowledge of oneself and therefore support
confidence in one’s own abilities (Artzt et al., 2015; Brown, 2015). The Educational Theory
and practice also supports that self assessment can support lifelong learning through ongoing
reflection, self analysis and self monitoring to understand the strengths and identify areas for
further development and improvement (Taylor, 2017).
Various self assessment and self analysis tools can be used to analyze the personality
traits, strengths and weaknesses of an individual. The tools that I have used for self
assessment includes Briggs Myers or Jung Typology Personality Type test which can help
me to analyze my personality type and VIA Character Strengths Survey which can be used
to analyze me strengths and weaknesses (Furnham, 2017; Kinghorn, 2017). Using these tests
it is possible to identify the personal skills and competencies that can help to develop the
career. Discussed below is the evaluation of my skills and competencies based on the two
tests mentioned above:
The Briggs Myers or Jung Typology Personality Type test showed that my
personality type was ENFP. According to the test, I have a slight preference of extraversion
over introversion (9%), intuition over sensing (13%), feeling over thinking (12%) and
perceiving over judging (10%). These values show that I sometimes prefer to speak out than
keeping quiet about things that are important and relevant and not keeping them to myself. I
am also very intuitive of situations which help me to perceive incidents before they occur and
thus help me to forecast those situations. I also depend significantly on my feelings to make
decisions and perceiving situations as they are. This shows that I am a creative and outgoing