Human Resources Management: A Case Study Analysis of TULIP

This presentation provides a case study analysis of TULIP, an online clothing retailer based in the UK, with a focus on HRM. It includes STEEPLE and SWOT analysis, problem identification, impact on business plans, and management level decision-making.

HUMAN
RESOURCE
MANAGEMENT

TABLE OF CONTENTS
 INTRODUCTION
 STEEPLE analysis
 SWOT analysis
 Problem identification and their impact over current and future business plans
 How might the context affect the way management level problems/issues are considered and decisions
made?
 Conclusion
 References

INTRODUCTION
 HRM or Human Resource Management can be described as an
approach towards people management within the organization in an
efficient and effective manner, so competitive advantage can be gained
by business.
 The aim of this strategic approach is to obtain higher performance
from employees for the attainment of organizational objectives.
 The presentation is based on case study analysis with reference to
TULIP, an online clothing retailer based in United Kingdom.
 The analysis will revolve around nature and context of problems faced
by business, the reason of their being a problem for business and how
it might affect the future plans of the business , the level of
management in considering and making decisions with regard to
identified problems and issues.

STEEPLE Analysis
 STEEPLE analysis is a tool used by companies in order to determine the certain factors which affects the business operations
in an organization. The same with respect to TULIP has been explained below:
 Social factors
 The market trends that exist in the market plays a powerful role in leading the company towards the organizational success.
 Technological factors
 TULIP clothing store is a retail brand which do not serve its customers with physical outlets.
 Environmental factors
 In current times, it has been observed that the consumers are aware of the environmental conditions and the harmful impacts
of conducting business activities on the environment.
 Economic factors
 Economic factors such as tax rate, demand and supply, labour, inflation, wages affect the functioning and business operations
of TULIP clothing store.

Continued
 Political factors
 Since, the TULIP clothing is a UK based brand and all of its suppliers are also based in United
Kingdom, there are certain political factors which affects the business operations of TULIP.
 Legal factors
 There are certain legal factors which affects the functioning of the business of TULIP.
 Ethical factors
 In order to operate the business ethically, it is important for TULIP to maintain transparency within its
business operations

SWOT analysis
 Strengths
 Strong customer base in United Kingdom.
 Provides the customers with affordable products.
 Serves its clients with trendy, fashionable and unique products.
 Weaknesses
 Hard to retain the existing workforce because of low wages.
 Opportunities
 The TULIP has the opportunity to target new market by using the strategy of
customer segmentation.
 Threats
 There certain brands which can increase the level of competitiveness for the TULIP

Identification of problems / issues for the business and
their impact over business current/future plans
Certain problems or issues that TULIP is facing as follows:
 The internal problem identified within the business is that only senior
management are getting bonuses regardless of the business performance
and none of the other employees are getting anything in terms of bonuses
of higher pay.
 As the business is based locally within UK only, Tulip has undermined the
proposal to set up call centre at overseas locations. Tulip is not
considering the views of other shareholders that is, Fiona and George.
This indicates that decisions are taken on the wish and desires of an
individual and others opinions are never taken into account.
 In case of TULIP, the same condition do not proved to be true as the
management of the call centre comprises those known to the senior
management of TULIP and this is a big issue for the sustainability of this
division and overall business of the TULIP.

CONT.
 There were no formal or informal channel of
communication or consultation with the staff.
 The business is suffering from financial and
budgetary issues in terms of providing for
training and development which is necessary at
the time of business expansion. This problem
has occurred because of investment made in
call centre and budget set out for expansion.

How might the context affect the way
management level problems/issues are
considered and decisions made?
 The TULIP needs to initiate programmes for the benefit of the lower level
management which motivates them to work hard and stay connected with the
organization.
 TULIP needs to hire experienced and well educated professional for the higher
positions and authority within the organization in order to improve the
managerial decision making process of the company.
 Currently, the company has to incur extra cost with respect to the training and
development of employees as the current employees do not want to work with
the company because of the low wages.

CONCLUSION
 From the above present includes STEEPLE as well as SWOT analysis for the purpose of identifying
the key issue related to the management of TULIP.
 It has been identified with the help SWOT analysis that the company faces problems with internal
management such as retaining the existing workforce, increased cost of training and development cost
and a number of customers are in line with the company to cancel the membership and also faces
consumer complaints.

REFERENCES
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