Human Resources Management: A Case Study Analysis of TULIP

HUMAN
RESOURCE
MANAGEMENT

TABLE OF CONTENTS
 INTRODUCTION
 STEEPLE analysis
 SWOT analysis
 Problem identification and their impact over current and future business plans
 How might the context affect the way management level problems/issues are considered and decisions
made?
 Conclusion
 References

INTRODUCTION
 HRM or Human Resource Management can be described as an
approach towards people management within the organization in an
efficient and effective manner, so competitive advantage can be
gained by business.
 The aim of this strategic approach is to obtain higher performance
from employees for the attainment of organizational objectives.
 The presentation is based on case study analysis with reference to
TULIP, an online clothing retailer based in United Kingdom.
 The analysis will revolve around nature and context of problems
faced by business, the reason of their being a problem for business
and how it might affect the future plans of the business , the
level of management in considering and making decisions with
regard to identified problems and issues.

STEEPLE Analysis
 STEEPLE analysis is a tool used by companies in order to determine the certain factors which affects the business
operations in an organization. The same with respect to TULIP has been explained below:
 Social factors
 The market trends that exist in the market plays a powerful role in leading the company towards the organizational success.
 Technological factors
 TULIP clothing store is a retail brand which do not serve its customers with physical outlets.
 Environmental factors
 In current times, it has been observed that the consumers are aware of the environmental conditions and the harmful
impacts of conducting business activities on the environment.
 Economic factors
 Economic factors such as tax rate, demand and supply, labour, inflation, wages affect the functioning and business
operations of TULIP clothing store.