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(PDF) Human Resources Policies and Procedures

   

Added on  2021-02-20

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POLICIES AND PROCEDURES
(PDF) Human Resources Policies and Procedures_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Review and identify the role of the traditional siloed sectors to client requirements............31.2 Identification of potential points of integration for unifying across an integrated offering. .41.3 Roles of the customer within the convergent environment...................................................11.4 Confirm and ensure that messages can be unified across an integrated offering..................31.5 Relevant and current legislation, regulations and policies.....................................................3Policies and procedures................................................................................................................4TASK 2............................................................................................................................................42.1 Identify and evaluate tools and techniques from traditional sectors to the IMC space.........42.3 Create the convergent tools and techniques...........................................................................5REFERENCES................................................................................................................................6
(PDF) Human Resources Policies and Procedures_2
INTRODUCTIONMarketing communication can be defined as the ways and means adopted byorganisations for conveying its messages and information related to its products and brands tothe customers either directly or indirectly. The present report is about Crystal Apple which iscontemporary jewellery chain. It will include identification of convergent environment, role ofcustomers in such environment, determination of rules/legislations. Further, preparation andapplication of marketing communications will be highlighted in present study. TASK 11.1 Review and identify the role of the traditional siloed sectors to client requirementsMarketing convergence is referred to as a blend of marketing, information technology &design which is needed for ensuring that organisations present consistent, clear, integrated andinteractive information and message across the medium they use. For conveying messages to consumers, number of ways are used such as internet, print,television etc. This has led marketing agencies to specialise in one or more areas only. This hasresulted the business organisations in hiring more than one marketing agencies for catering theneeds of business (Gupta and et.al., 2016). Like other departments in company, these marketingagencies also works independently which have inconsistent messages on branding, products etc.This phenomenon is known as silos marketing. For repositioning, Crystal Apple would have to set clear goal and it has to ensure that allthe chosen media work in an integrated manner for achieving organisational objectives. The company can select traditional or convergent approaches for its marketingcommunication. Below is the comparison between two approaches: BasisConvergent TraditionalCost Cost is relatively lower if it isused rationally. For examplesocial media is free of cost.Cost is higher.InteractionHigher interaction withcustomers and provides twoway communication.It facilitates only one waycommunicationSpeedIt is faster means ofcommunication message.It is slower
(PDF) Human Resources Policies and Procedures_3

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