Unit 36 - Human Resources - Values and Contributions to Organisational Success

This report covers the values of Human Resource along with their contribution in achieving organisational success. It evaluates different approaches and techniques to motivation, human capital and knowledge management. It also covers emerging HR developments and how companies may adopt changes for further improvement.

Unit 36 – Human
Resources – Values
and Contributions to
Organisational Success

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Organisational overview..............................................................................................................3
Organisational design theory in relation to organisational structure...........................................5
Apply appropriate theories and concepts to critically evaluate the importance of organisational
design...........................................................................................................................................6
Use specific examples to critically analyse different approaches and techniques to motivation.
.....................................................................................................................................................6
Use specific examples to critically analyse different approaches and techniques to motivation,
human capital and knowledge management................................................................................7
Conduct research and use contemporary knowledge to support evidence for emerging HR
developments...............................................................................................................................8
Evaluate how emerging HR developments will affect the role of the HR function in the future.
.....................................................................................................................................................9
Evaluate how organisational design has to respond and adapt to change management and the
relationship that exists between the two using a specific organisational situation......................9
Evaluate different types of changes that can affect organisational design, including
transformational and psychological change...............................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
There are various roles and responsibilities that a human resource manager has to perform while
working in an organisation (Rovelli and Butticè, 2020). The core work of a human resource
manager is to recruit best candidate for right job position. It will help company in enhancing its
efficiency along with higher profitability. having talented and skilled employees at workplace
facilitates in attainment of inherent objectives and targets in a time frame period. This project
report is based on Unilever, a multinational corporation that renders essential goods to its
customers. The core objective of company is to serve quality product with minimum price so as
to enrich lives of people. This project report will cover various values of Human Resource along
with their contribution in achieving organisational success. Further, it will cover a brief
introduction of organisational structure and how it contributes in meeting objectives of company.
In addition to that, it will evaluate different approaches and techniques so as to attract and
motivate workforce. At last, it will cover a brief analysis of emerging HR development and how
company may adopt changes for further improvement.
TASK
Organisational overview
Unilever is a multinational company which offers quality essential goods to customers. It
provides day to day essentials which fulfil daily needs of individuals. The core objectives of
company are to enhance lives of customer by providing quality products at minimum price.
There are various ethical practices by which company can promote growth and attain
organisational goals effectively and efficiently. Along with this, it is important for company to
understand market trends so that expectations of customers can be met. This will help company
in meeting expectations of customers.
Organisational structure
Organisational structure plays an important role in attaining higher success for company as it
involves procedures, rules and regulations of company that employees have to follow. It makes
functioning of company smoother and facilitates in attaining efficiency. In relation to Unilever, it
follows s systematic structure which contributes in attainment of goals. With this, company can
gain competitive advantage and generates more profit. It is important to have a proper workflow

structures that guides workforce towards attainment of goals. Following are some structure that
are followed by company.
Divisional Organisational structure
In this type of organisational structure, company have all control over its resources. There are
separate wings and company have follow a systematic structure within workplace. Company
follows divisional organisational structure in which there is a separate base for every product. As
company offers various products and it becomes difficult to produce in a single unit or
department so to address this issue, company has opted divisional structure. Each division is
liable to uplift its operations so as to attain success. Each division ahs its own sales and
management team which put their efforts in making division more profitable. The reason behind
opting this structure is that company is large and it becomes difficult to manage all operations at
once. It facilitates in smooth functioning of company and can achieve sustainable position in
market.
Hierarchical organisational structure
This type of organisational structure is also known as pyramid shaped structure and it facilitates
in establishing communication chain within organisation. In this structure, company follows a
systematic structure in order to maximize efficiency and helps in achieving sustainable position
in market. By opting latest technology, company can effectively manage its operations and
efficiency of hierarchical structures gets enhanced. Leaders of company motivates employees
and helps in overcoming from various challenges that employees are facing while working
within organisation.
Team Based Organisational structure
In this type of organisational structure, various teams are formed in order to carry out task or
project. Company recognise and appreciate contribution made by every team member and this
creates a sense of achievement within individuals. It will also help in motivating so that they can
work with peak potential (Prasad Kotni and Karumuri, 2018). In addition to that, company can
achieve higher success by forming team. This structure facilitates in exchange of ideas, thoughts
and opinions on a particular project and builds a relationship among team members. It also
creates tem building spirit among employees and they can learn from their peers. Each individual
has set of skills and knowledge and by utilising in project, it can make project more effective. In
relation to Unilever, it opts this structure when company wants to work on a specific project or

task. Company takes ideas from its members and makes project more effective by choosing
innovative and creative ideas.
Organisational design theory in relation to organisational structure
Organisational design theory may be stated as a framework that assist organisation in respect to
implement and adopt changes along with regulating functions in order to attain goals (Fallatah
and Syed, 2018). This framework is developed to look at company as a whole system and
facilitates in maintaining interconnected practices that brings specific changes. Along with this,
this theory also generates current state of organisation and creates work which is drafted for
future state. It plays crucial role in accomplishing goals. In relation to Unilever, following are
some importance of organisational design.
 Competitive advantage- In the present scenario, every organisation wants to have a
structure which assist in accomplishment of objectives. Increased competition in market
creates pressure on company to render quality and unique products which not yet
introduced by its competitors. In relation to Unilever, it offers essential goods and it opts
market development strategy in order to reach wider range of audience.
 Diversity at workforce- Effective implementation of organisational design facilitates in
making organisational culture that provides diversity in its operations and functions.
Diversity may involve gender, race and religion which affects performance of company.
This theory helps company in future decision making and enhances organisational
structure. It will also help company in making company more proficient towards work
and can attain its objectives within time.
 Innovation and efficiency- It is needed for company to regularly bring innovation to its
process so that it can bring down overall cost and can offer best prices to its customers.
Company have to conduct market analysis in order to understand what customers are
looking for and how their expectation can be met. By doing this, company can produce
products that have potential to fulfil needs of customers. Adding to this, company can
bring innovation to its technological resources as it saves time and efforts of company. It
will also help company in lowering down cost and it can utilise in effective implementing
change.
 Dealing with contingencies- Business organisation is full of uncertainties and company
have to make plan to deal with contingencies. If company do not prepare itself to face

uncertainties, then it would negatively impact on its productivity and efficiency. So it is
important for company to frame effective strategies that helps company in dealing
uncertainties. Contingencies occurs due to dynamic business environment and company
have to take initiative to face those challenges. Organisational design theory facilitates in
effective working of company and leads to accomplishment of objectives.
Apply appropriate theories and concepts to critically evaluate the importance of organisational
design.
The most used organisational theory is functional departmentalisation in which organisation
functions in a better way. It consists of a better workflow which makes business process
smoother. It will help company in meeting organisational goals effectively and efficiently. It is
imperative for business to frame effective strategies so that it becomes easier to accomplish
Use specific examples to critically analyse different approaches and techniques to motivation.
Motivation is one of the important factor that drives success in an organisation. It is important to
have motivated workforce so that it becomes easier to accomplish goals. Motivation leads to
more employee engagement and reduced employee turnover. Motivated employees can work
with their peak potential and it would result in higher success (Soni and Soni, 2016). Human
Resource management is responsible to motivate employees by providing fringe benefits, perks
and financial rewards. In order to better understand motivation, following are some motivational
theories that company follows in order to keep employees motivated.
Maslow’s Hierarchy theory
In relation to Unilever, it opts this theory so as to keep workforce motivated towards work. This
theory consists of five elements of need pyramid. In the bottom level, an individual seeks for
fulfilling basic survival needs such as food, water, shelter and clothes. Without meeting this
need, it would not ascend to next level. In next level, it seeks for safety needs which include
accidental safety and job safety. After meeting above needs, it demands for love and belongings.
It involves building relation with family, friends and relatives. In the fourth level of pyramid, an
individual seeks for being respected and appreciated in society. In the last level, it desires to
become most that one can be. All the elements are taken care in Unilever and it provides growth
opportunities to skilful and deserving candidates. Along with this, company has a foster
environment in which employees feel valued part of organisation (Hofmann and Van Lent,

2017). It also offers attractive salaries to its candidates in order to meet psychological needs and
ensures safety at workplace.
Herzberg-Hygiene theory
There are various features that Herzberg creates so as to satisfy employees within workplace
(Doppelt and McDonough, 2017). This theory depicts working environment and determines level
of motivation among staff. This theory is classified into two sectors which are motivation and
hygiene. It relates to satisfaction and dissatisfaction of employees. The first element is hygiene
needs and it majorly involves first three levels pf Maslow’s theory. Application of Maslow’s
theory is based on various motivational factors whereas it emphasises on both motivational and
hygiene factors. The motivational factors of this theory consist of recognition, autonomy and
authority. While on the other hand, hygiene factor facilitates in developing relationship, good
working condition and increased salaries and wages.
Along with theories, company have to focus on maintaining relation between work and personal
life. Maintaining flexibility is important and this will help in enhancing productivity of
employees. It will also strengthen employee experience and elevates brands equity of company.
By giving effective rewards to employees, it keeps them motivated towards work. By
introducing reward program, it can boost their morale.
Use specific examples to critically analyse different approaches and techniques to motivation,
human capital and knowledge management
It has been analysed that motivated employees contribute more in attainment of goals than non-
motivated employees. They work with peak potential and contributes their efforts to make
organisation successful. Every company have its own foundations that helps in motivating and
enhancing employee morale (Tuckey and et al.,2021). In addition to that, there are various tools
and techniques by which employees can be made motivated towards work. Maslow hierarchy
and Herzberg hygiene theory helps company in motivating workforce and by implementing
positive workforce environment. Rewards are to be given to extraordinary employee who
contributes exceptionally. Along with financial rewards, it is important to provide growth
opportunities which helps employees in enhancing their professional career. The approach of
nurturing best employees states that by evaluating their performance and providing them with
feedback would help in enhancing their skills and makes them more productive.

Conduct research and use contemporary knowledge to support evidence for emerging HR
developments.
Rapid growth in Human Resource development may be considered as an important factor
which enhances every dimension of an organisation and facilitates in creating base for better
working implementation. In consideration to technology, company have to opt latest technology
so that it can reduce overall cost and makes organisation more efficient. Due to dynamic business
environment, it becomes difficult fort company to cope with issues. In relation to Unilever, it has
to implement changes in its HR department so that competitive advantage can be taken.
Following are some reasons which states requirement of HR development in dynamic business
world.
 Increased demand and expectation of better life- It has been observed that by
enhancing personal and professional life, it can make individual more productive.
It contributes in enhancing overall efficiency of employee which leads to
effectively attainment of objectives. It is responsibility of HR department to create
a flexible and foster working environment in which employees can feel
comfortable and aims to achieve both personal and professional goals.
 Increased cross cultural engagement- Due to globalisation, many companies
interact with each other and this cross cultural barrier limits growth of an
organisation. It becomes difficult for company to adopt culture of employees
which belongs to different nations. The core aims of understanding cross cultural
engagement is to know about different cultures and how they can benefit in
making better working environment (Stewart, Nodoushani and Stumpf, 2018). In
relation to Unilever, it creates a foster environment in which it welcomes
employees from distinct places of world and also attracts candidates from all over
the world.
 Evaluation of employee’s potential- It is important for HR to assess potential of
employees so that corrective action can be taken to enhance their productivity. In
relation to Unilever, it regularly evaluates strengths and weakness of its
employees and provides with training and development programs so as to
eliminate weakness. It would be helpful for company as it contributes in
generation of higher profit. There are various software that evaluates performance

of employees based on recorded data and interprets in order to provide insights.
This reduces human efforts and saves and cost of company. It is imperative for
company to make development in its HR process so that it can correctly evaluate
potential of employees.
 Increased competition- Rapid change in technology and in industrial growth
creates pressure on companies to enhance their operations. In order to effectively
handle pressure, company has to enhance its HR practices so that it can recruit
right candidate for right job position (Roth and DiBella, 2016). Company have to
frame effective policies which guides and direct employees to work with peak
potential.
 Market requirement- Framing of effective HR policies are essential in rapid
change market. In order to meet expectations of internal and external
stakeholders, it is important to bring modification or frame new policies which
contributes in fulfilment of those objectives.
Evaluate how emerging HR developments will affect the role of the HR function in the future.
The core responsibility of Human Resource manager is to draft activities and aligned with
organisational goals so that it gives clarity to workforce regarding roles and responsibilities that
they have to perform (Young and Ghoshal, 2016). Rapid changes in market and expectation
creates challenge for HR to make effective strategies which leads to fulfilment of objectives. In
the current scenario, it needs to work positively for future due to increased competition and
change in demand of customers. It can be handled by developing HR and company can use skill
database in its organisational structure that enhances recruitment and training process.
Evaluate how organisational design has to respond and adapt to change management and the
relationship that exists between the two using a specific organisational situation.
Organisational design may be referred as the process of bringing individuals together in
order to achieve common objective. It facilitates in designing of administration work along
with better strategic planning. This concept is more about strategic choices that works with
implementation of changes as per requirement. It may be considered as method of
leveraging change so as to bring profitable and successful resolution within organisation.
Whereas design and change management approach that helps in implementing of tools,
knowledge and resources in order to deal with changes. Adapting change management

within organisation forms structural working through appropriate strategies and procedures.
Following are some steps by which company adopts change management.
 Defining change with business goals- It has been analysed that articulating change is
a critical analysis on the targets of company (Greenwood and Hinings, 2017). It is
important for business to clearly defines change to its workforce and aligns with
objectives. It gives clarity in working of employees as they can be aware about
modified roles and responsibilities. It’s not only thing of adopting change but
company has to ensure that goals should be ethically, financially and strategically
achieved. This step also helps in evaluating value for change that quantifies efforts of
company which needs to be invested.
 Development of communication strategy- It is important for company to have an
effective communication channel so that change can be implemented and
communicated effectively with its workforce. By generating most effective source of
communication, it helps in bring individual and teams on board for change. The
communication strategy should involve timeline for change which is being
communicated along with right communication channel.
 Facilitates in effective training- Organisational design facilitates in providing
effective training and development sessions to its employees so that they can sharp
existing skills and acquire new set of skills. Adopting changes involves various
training programs so as to make employees aware about change. Training helps in
structuring of skills which results in better attainment of goals.
 Implementation of support structure- The concept of organisational theory
facilitates in supporting structure that assist workers practically and emotionally in
relation to implement change along with bringing efficiency in behaviour and in
technical skills. Organisational design plays crucial role in bringing and adopting
change by counselling services that aids people in handling situation.
 Measurement of change progress- Through change management procedure, it is
needed to measure business structure that impacts and ensures that changes brings
efficiency to its operations. It also assists in reinforcing change and development
process within an organisation.

In relation to Unilever, it opts various approaches that responds well with change
management within organisation. By managing changes, company can take
advantages of various opportunities in order to gain competitive advantage. It’s not
only about implementation of change but company has to monitor activities of
changes so that corrective action can be taken. It has been observed that organisation
design and organisation management changes are highly interconnected with each
other. Organisational design outlines working structure as well as behaviour of
employees which majorly contributes in implementing change. The change adaptable
design of Unilever makes functioning flexible which helps in altering of activities. It
will help company in fulfilment of organisational goals effectively and efficiently.
The HR policies of company are very effective and leads to fulfilment of objectives.
It is important to align organisational design with its objectives so that it can guide
employees about their roles and responsibilities.
Evaluate different types of changes that can affect organisational design, including
transformational and psychological change.
An organisation can implement four types of organisational change in implementing
change process. Strategic transformational change involves very minimum or few
changes with existing tools and resources which do not change whole structure but
some changes are implemented though. In psychological change, it brings new
policies and new hiring process in organisation. Structural change brings major shifts
within management along with hierarchy such as in responsibilities over other
departments. It is important for company to effectively implement change or it may
not work adequately.

CONCLUSION
From the above project report, it was concluded that values and resources plays an important role
in organisation as it ensures employee development, enhances productivity and satisfies their
expectation. There are various opportunities that can be brought up by implementing changes in
an organisation. This report depicts importance of organisational design theory along with
organisational strategies. Innovation and technology helps in dealing with uncertainties. It is
important for company to frame structured on boarding program as well as provide career path
opportunities so as to improve efficiency. It is responsibility of HR manager to evaluate
performance of employees and provides them with training and development sessions in order to
polish existing skills. This will make employees more productive and results in effective
attainment of objectives. In addition to that, it also provides evidences which support emerging
HR developments such as increased demand and expectation, increased cross cultural
engagement. Further, it also evaluates organisational design to implement change and should be
aligned with objectives. By developing an effective communication strategy, it helps in
communicating change which brings efficiency to company’s operations.

REFERENCES
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