Hungry jacks-CSR

Hungry Jacks CSR

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Concept of CSR...........................................................................................................................4
Application of CSR on Hungry Jacks..........................................................................................5
Problems and Challenges faced by Hungry Jacks.......................................................................6
Innovative solution for the challenges and problems..................................................................8
Strategic Innovation Model..........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1
.........................................................................................................................................................1

INTRODUCTION
Corporate social responsibility refers to the activities of the company with which they
take responsibility of impact of their operation on the environment and society. They are the
efforts of the organisation which are beyond the regulations that are imposed by the law. With
this the organisation can improve their image, resolve the issues and challenges faced by them
through investing in sustainable and green technologies, donating to the charities to offset the
negative impact. This report is prepared for Hungry Jacks, which is an Australian fast food
franchise of Burger King Corporation. In this report various problems and challenges that are
faced by them are taken into consideration. For such problem an innovative solution is
suggested. Apart from this strategic innovation model is applied on the organisation with which
differentiation can be created in the values so delivered to the customers.
MAIN BODY
Concept of CSR
The concept of CSR is a concept of management in which the organisations integrates
environmental and social concerns related to the operations of the business. It is considered to be
a means with which the organisations achieve balance among various imperatives so that the
triple bottom line theory can be satisfied. With this financial, environmental and social
performance of the company can be measured. Effective implementation of CSR concept enable
the organisation in taking competitive advantage as with this they can enhance sales, access of
the markets and the sources of capital etc. Their are key CSR concerns which are to be taken into
consideration such as eco-efficiency, labour standards and working condition, stakeholders
engagement etc. Corporate social responsibility must not be considered as trend rather it must be
considered as the strategy of the business that can helps the business in addressing various
business and societal issues. Such activities are undertaken by the organisation for the
community in which various efforts are put by them and it includes education, sponsorships etc.
In context of the workplace and marketplace excellent working conditions must be provided
even if it is not given in any of the law. The organisations which are responsible for their
operations need to consider the impact on the natural resources (Benlemlih and Bitar, 2018).
Such responsibility are implemented by the organisation at different levels at which they
are operating which can be both at national or international level. The multinational companies