Marketing Strategies of Hungry Jack's: A Case Study

Running head: Marketing
Marketing

Marketing
Table of Contents
Introduction.................................................................................................................................................3
Company background and product description............................................................................................3
Target market..............................................................................................................................................4
Market strategy............................................................................................................................................5
Conclusion and recommendation.................................................................................................................7
References...................................................................................................................................................8
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Marketing
Introduction
The main purpose of this report is to discuss about the marketing strategies of Hungry Jack’s.
Hungry Jack’s Company has been taken in the task which is a private company situated in
Australia. The firm specializes in fast food and is the franchise of the Burger King. One of the
significant products that chosen in the task is burger. Hungry Jack’s provides delicious and
highest quality of burger to the guests across the world. In order to expand and explore the
business, the firm uses ample of marketing strategies in the competitive market. A brief
information about target market has been discussed in the task. The paper explains that how
company divides its market into the group of people and further how the firm positions its
products globally. The marketing mix strategy also briefly is explained in the task. At the end,
some recommendations have been given to improve and enhance strong and dynamic position in
the marketplace. More detail of the task has been detailed below.
Company background and product description
Hungry Jack’s pty Ltd is an Australian fast food franchise of burger king company. The
company was incorporated in 1971with its headquartered is situated in Sydney, New South
Wales Australia. The company has more than 420 restaurants and employs approx 19,000
employees who are serving more than 1.7M Aussies each and every week (Hungryjacks, 2018).It
further serves more than 125M Australian beef patties every year. It is noted that Hungry Jack’s
is called as the master Australian franchise of the burger king company (Hungryjacks, 2018).
The main mission of the company is to ensure great customer returns by rendering excellent food
through the highest standards of service, quality and cleanliness. The core values of Hungry
Jack’s include safety, guest matter, integrity and consistency (Hungryjackshakeandwin, 2018).
The company offers various products such as burger, chips, salads, onion rings, desserts and cold
beverages. Burger is one of the significant products which sold by the company across the world.
The company provides burgers in both the options such as meat and vegetarian. The burger of
Hungry Jack’s is delicious and tasty. The flame grilled burgers have an effective and unique
smoky and BBQ flavor. In today’s era, the company starts to sell patties that are 100% hormone
free Aussie beef.
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