Strategic Role of Event Venue and Hospitality Providers at ExCeL

HVM

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Evaluate the strategic role which played by the event venue or hospitality provider of
ExCeL at the time of delivering any event..................................................................................1
2. Identify the one good practice that should be present between ExCeL and its hospitality
provider........................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Hospitality can be considered as an important element to the enhancement of the consistency
of the encounter of event attendees. The two key aims of implementing additional of the
attendees are to enable the participant to advertise the event in the neighbourhood through word
of mouth and regularly visit to event. This report is based on ExCel London which is UK based
company offer venue services (ExCeL London, 2019). This assessment covers several topics
such as strategic role of event venue or hospitality providers and the best practice which they
required to adopt for functioning in well manner.
MAIN BODY
1. Evaluate the strategic role which played by the event venue or hospitality provider of ExCeL
at the time of delivering any event
Event venues are the places where activities take place. In basic words, an event site is
the place where an event is held. Hospitality is the standard or attitude of warm, polite, respectful
greeting and care of visitors or strangers. Hospitality is very closely linked to customer
satisfaction, as the delivery of outstanding customer support is something which is demanded by
those working in the hospitality sector. There are several roles which played by them to achieve
maximum outcomes. Some of the roles of event venues or hospitality providers are as follow:
Event Venue Roles:
 Promotion and marketing: It is one of the essential roles which played by the event
venue because before conducting any event, organizers have to promote and done
effective marketing regarding venue, so the audient get aware about the event and event
venue. As it comes to promoting local buzz, a press event at the location would offer an
forum for local news media, sponsors, and vendors to learn everything about the
business, consultants, and representatives the event can bring to the area. Local fans want
to hear that Nike have decided to done daytime event at ExCel London their community
(Wood, 2015). It helps audience to feel more involved with the event. It is an opportunity
for the organization to use social media to promote their event venue to make people
aware about it.
 Communicate and maintain timeline: It is the major role which has to play for the
successful event. Event Management Company Such As ExCel offers the opportunity to
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