A Case Study of Hyatt Hotel

Hyatt hotels 1
A Case Study of Hyatt Hotel
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Hyatt hotels 2
Hyatt hotels
Introduction
The hospitality industry is a very interesting venture in very many ways, all over
the world growth in the hotel industry is rapid. There are many groups of companies that
work internationally and have Tran served the continents in their business and
operations. The production and consumption revolves around the tourism, events and
hospitality. The managerial attention of the business is very volatile due to the level of
cash flows and the seasonality of the industry. The demand of the hotel rooms services
changes in the level of occupancy levels in the hotel are key due to the changes in the
supply of the hotel and rooms, in addition the patterns of the business is influential to
the economic conditions. This indeed affects the environment and has adverse effect to
the revenues. The industry is highly competitive and the sales and marketing are key to
the operations of the trademark all that contribute to the success of the services offered
at the Hyatt hotel (Raluca Andreea Trandafir, 2015, 192). The Hyatt hotel is one of the
best and leading company in the industry. In this regard the industry has to maintain a
position that ensure it’s prominent through the SWOT analysis.
The micro analysis
Change in the environment have an impact not only to the hotel corporation but
also to the other players in the business. The internal factors are influenced by political
economic social economic environmental and the legal factors that affects the
environment of the hotel. The impacts of the macro environment have an overall effect
to the profits of the industry in general (Borza, A. & Bordean, O., 2008, 16). The

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analysis has great detail in the operations of the challenges that Hyatt hotel are likely to
face in prevalence compared to the other competitive forces. The location and the
environment of the company. All the factors in the macro environment have either direct
or indirect impacts to the Hyatt hotel corporation and play a major influence to the shape
of the strategy and competitiveness of the hotel in the industry.
Macro analysis
The PESTEL analysis give the key operations details to the Hyatt hotel in the
macro environment to counter the forces and ensure that the business is more
profitable. The political factors affects the market of the business, the dynamics are key
in the determination of the success of the business. Certain actors need to be analyzed
such as the level of corruption and the trade regulations services in the area of
operation. The economic environment ensures that the country foreign exchange is safe
from the inflation.
The SWOT analysis
This is a strategic plan tool that the managers of the Hyatt hotel uses to know the
situational analysis. The technique identify the strengths, weakness, the opportunities
and the threats the hotel face in the environment (Walsh, J., 2002, 28). This method of
analysis is effected and coordinated among the departments in areas that are key to the
operation of the Hyatt hotel this includes the finance, marketing, the management and
the strategic planning.
In the analysis some of the strengths of the hotel are the internal strategic
factors, this is evident as the company leads in the industry. The strengths of the