Hyatt Hotel: Company Overview and Operational Issues
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Added on  2023/06/10
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This presentation provides an overview of Hyatt Hotel, including its history and current operational issues. The poster discusses the brand's goals, vision, and commitment to sustainable practices. Hyatt Hotel is committed to providing authentic hospitality and making a difference in the lives of people they touch every day.
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Company overview The chosen organisation for thisposter is Hyatt Hotel, the brand was founded in 1957 by Hyatt RobertvonDehnandJackDyerCrouch.The products in which Hyatt deals are hotels and resorts whereastheservicesofferedbybrandisresort management,brandmanagement,ouroperator, travel agency and destination management. Foundation Year Research Project Past operation Hyatthotelisconsideredasthe oldesttypeofhotelthatmajorly focuses on developing sustainability practices in the operations of their business so that they can improve theirperformanceandproductivity (Law,SunandChan,2019).The mainobjectiveofthishotelisto achievecompetitiveadvantageand for this they focus on putting more efforts to maintain their legacy in the tourism industry. MarketdevelopmentandProduct development Hyatt hotel is giving emphasis on developing their product and services in such a way that they can use both tangible as well as intangible elements in their operation.Withtheuseofmanmaderesources, culturalresourcesandnaturalresourcestheyare developing themselves in sound manner. Goals Long term: The goal of Hyatt hotel is to make difference in the lives of people around them by offering them better hospitality services. Short term: Hyatt hotel is committed to implement sustainable practices in order to educe the negative impact on environment References Chung,K.C.,2020.Greenmarketingorientation: Achievingsustainabledevelopmentingreenhotel management.JournalofHospitalityMarketing& Management.29(6). pp.722-738. Gardiner,S.andScott,N.,2018.Destination InnovationMatrix:Aframeworkfornewtourism experienceandmarketdevelopment.Journalof Destination Marketing & Management.10. pp.122- 131. Vision ThevisionofHyatthotelisto provideauthentichospitalityby makingdifferenceinthelivesof people they touch every day. Current operational issues COVID 19 has created a great impact ontheperformanceandgrowthof business.Hyattalsofacesvarious operational issues in the tough time of pandemic due to which they face huge loss. For handling the crisis situation, Hyatt hotelalsofocusedonsafetyand healthguidelinessothattheir employeesandcustomerfeelsafe withinhotel.Apropersanitisation machine is installed in the hotel that prevent people from spread of disease.