Marketing Mix of Hyatt Hotels and Resorts

Hyatt Hotels and
Resorts

Introduction
Hyatt is the MNC that belongs to America.
It was founded in 1957.
It believes in providing authentic and
premium quality services to the customers.
The target group of Hyatt hotel is business
men, travellers, higher class people (Hyatt,
2019a).

Marketing mix: Product / services
Hyatt offers several services to the customers
that include:
 Banquet Halls.
 Spacious rooms.
 BARS (Hyatt, 2019b).
 Restaurants
 Gardens
 Wide range of food

Price
Hyatt put emphasis on the market by
providing best quality services. In this way, it
uses the premium pricing strategy by
targeting the upper class and business class
people of the society. In addition to the free
meals, other feasible and lucrative deal are
also being provided to the customers.
However, some of the customers are
dissatisfied due to its high prices.