Feasibility Study of IA 24/7 Shop

I A 24/7 SHOP 1
I A 24/7 SHOP
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I A 24/7 SHOP 2
Contents
1.0 Introduction.........................................................................................................................................3
2.0 Macro Market......................................................................................................................................5
2.1 Political............................................................................................................................................5
2.2 Economic.........................................................................................................................................6
2.2.1 GDP..........................................................................................................................................6
2.3 Social...............................................................................................................................................6
2.4 Technological..................................................................................................................................7
3.0 Macro industry................................................................................................................................7
4.0 Micro industry.....................................................................................................................................9
5.0 Finances............................................................................................................................................10
6.0 Recommendations...........................................................................................................................10
7.0 Reflection..........................................................................................................................................11
8.0 Conclusion.........................................................................................................................................11
References..............................................................................................................................................12

I A 24/7 SHOP 3
1.0 Introduction
The grocery sector particularly in the UK continues to grow and exhibits lucrative
opportunities for investors to venture. It is estimated that there are more than 90000
grocery stores and more than 3 million individuals are employed in the grocery industry
(Kantar Worldpanel, n.d.). With the establishment of IA 24/7, the supermarket will
provide grocery products in the UK particularly in Southampton where there is a good
market for grocery products. The shop will serve the needs of people round the clock,
and customers do not have to worry about getting the supermarket closed. This
surfaces amidst concerns where most supermarkets operate within specific time frames
denying consumers the luxury of shopping at night. According to IGD, the food and
grocery market is expected to grow by more than 15% by 2022 valuing it at the tune of
£213 billion (IGD, 2019). The grocery industry continues to exhibit good health spurred
by festivities such as Valentine that focus on serving ready meals. The four big retailers
continued portraying positive growth where Tesco and Morrisons were marked as the
fastest growing as their sales were clocked at 2.7%. Tesco’s dominance of the grocery
industry in the UK remained robust with Sainsbury’s a competitor recording a 0.3% drop
in market share, Asda market share dropped by 0.1% (Jahshan, 2018). Thus, the
grocery industry is a highly contested market and requires innovation to remain
successful. However, there are many available opportunities to be exploited.

I A 24/7 SHOP 4