IA 24/7 Shop: Feasibility and Recommendations

I A 24/7 SHOP

Introduction
• The UK market with regards to grocery in the supermarkets and
provides lucrative opportunities.
• UK has more than 90000 grocery stores employing more than 3
million people.
• Establishment of IA 24/7 will offer grocery products in the UK and
specifically in Southampton where the is a growing market for
agricultural products.

Macro Market
• Political-a substantial percentage of food bought by consumers in the UK faces the risk of disruption following a
no-deal Brexit scenario.
• More than 60% of all fresh food is imported mainly from the European Union.
• . It has been found out that 80% of the shoppers in the UK are skeptical about prices with regards to
supermarket food in the case of a no-deal Brexit.
• Economic-Using 2014 as the base year, GDP had declined from 3022.83 in 2014 to 2622 in 2017.A declining GDP
translates to a fall in consumers’ disposable income.
• Social-The social trends impact cooking and eating behaviors with the inclusion of the increasing number of
women working, rise in the number of households for single people, increased exposure to exotic cuisines and
increase in demand for luxury time. Following the post-war epoch, a substantial amount of money was spent on
foods in the UK and has been on the rising since then.
• Technological-Significant investment in the development of technology in the food industry is perceived as a
luxury as the sector entails small and medium-sized enterprises that may not afford such substantial investment
expenses. . Leading supermarkets in the UK such as Tesco and Sainsbury’s have relied on technology to establish
an online retail enterprise that has enabled such supermarkets to improve their share of the market as well as
profits.