Marketing Essentials Assignment : Viettel

I, Introduction
Source:
Marketing is the operation, collection of institutions and processes to develop, communicate,
distribute and share deals that have value for suppliers, customers, partners and society at large,
it also is the approach adopted by companies to meet customer needs, increase sales, maximize
profit and beat competition. Moreover, marketing is a management department which attempts to
develop strategies to create profitable relationships with target consumers.
Currently, Viettel has more than 1 million subscribers. Not only considered as the largest
telecommunications and information technology group in Vietnam, Viettel also reached the top
15 in the world as a globally developed telecommunications company in terms of subscribers.
VIettel has taken advantage of the slowdowns of competitors to rise up, specifically as flexible in
competitive strategy, handling risks and customer care and especially promoting the promotion
process. image and brand of Viettel. Viettel is also known as the army telecommunications group
(Vietnam's second largest military information network). In 1997, Viettel built a North-South 1A
optical cable route with nearly 2000 km, partly contributing to the country. And so far, Viettel
has 4 fiber optic backbone routes, with advanced technology, Viettel is the largest transmission
network in Vietnam (Vietnam, 2020).
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In the future, Viettel has thought of investing in foreign markets such as Africa and Latin
America because the results show that in the Viettel market in Vietnam, there have been many
successes so Viettel will have Strategies suitable for new markets. Now, Viettel has invested in 7
countries including Asia, America and Africa with the slogan "Speak your way" (Vietnam,
2020).
II. An overview of different marketing processes of Viettel
1, Understand marketplace and customers need
By taking advantage of the opponent's mistakes and rising to take the lead in customer care,
especially image promotion. Moreover, Viettel always considers customers as friends, so
customer feedback is considered as suggestions for growing more and more and this is also the
reason for the launch and development of the program. "listen to develop" for the past 4 years
(doanh, 2020).
2, Marketing strategy
The strategy in the period of 2018 - 2030 of Viettel is to maintain a growth rate of 10-15%, to
become a global business technology group, and to be the No. 1 group in Telecommunications
and Technology in Vietnam. In fact, by 2030 Viettel aims to become the world's top 150 biggest
enterprises. Telecommunications and information technology sales structure accounts for 55%;
25% of the high-tech industry; 10% for innovation and innovation; and 10% for the conventional
sector. Viettel aims to be at the forefront of the economy's 4.0 transition, with a leading and
expanding position in technology, infrastructure, business models, research into development,
and goods (Viettel, 2020).
3, Marketing mix
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Source:
Product & Price: Viettel has hit a record 1 million subscribers. Many people have mentioned the
dynamism and important role of marketing with the "Speak your way" message in Viettel's
success. Viettel first reveals business thinking "for consumers, as my back is not bold and hits a
high level, but has built market reputation. All products have consumer benefits, good customer
service, and services that add exogenous value to customers have helped make Viettel a more
profitable location.
Place: Viettel's strategy is to develop its own distribution channel system throughout Vietnam
right from the beginning of its business. Viettel applies this method to foreign markets such as
Cambodia and Laos.
Promotion: The stage of continuous product growth, pricing, distribution system and strategic
development Trade under the motto "Customers are to serve interest and listen and take society
as an economic basis". With the different business philosophy that any customer talks about,
Viettel has "goodwill" with a variety of advertising campaigns, sales, and public relations
continue to build and develop trust with our customers.
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Source: (Chiến lược marketing mix của viettel - | XEMTAILIEU, 2020)
4, Building customer relationship
Viettel needs to choose products that are right for customers, retain existing customers and build
good relationships with them, which will result in better results than new customers.
5, Capture value from customer in return
"Listening to Growth" communicates Viettel's appreciation for every Customer's contribution.
To tend to the smallest customer needs. The software has gained a large number of customers
after 5 years. Customer reviews are diverse, including many product categories, programs,
customer care, marketing, advertising,… These are real insights on the challenges that customers
face while using the service, the willingness to adjust Viettel's policies, procedures and
regulations to match consumers ' needs and help Viettel improve the quality of service, the
quality of its operation, gradually.
6, Customer satisfaction, retention and loyalty
With Viettel's network service being very stable, fast, with cheap Vietteltel packages and suitable
for many types of customers and Viettel has a team of attentive and very good customer care
staff, this brings customer satisfaction and help Viettel maintain a certain number of customers in
the system.
III. The role and responsibilities of a marketing manager of Viettel
Responsibilities Role
- Develop and manage the overall marketing strategy, deploy and
optimize for Viettel based on market understanding.
- Steer and coordinate well internal and external groups and resources to
focus on general marketing and maximize marketing campaigns for
Viettel
- Cooperation and exchange with strategic and communication parties of
Viettel
- Understand marketing campaigns and understand the performance of
marketing
- Viettel managers need to plan,
organize and run projects on internal
and external marketing of businesses.
- Manage and supervise the operation
process of marketing in the market
- Supervise and manage the design
process of marketing
- Make marketing reviews
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- Update the latest and best trends in the marketing process
- Certainly in strategic decisions to market.
Source: (Viettel, 2020)
The key role of marketing function is management and monitoring of marketing activities in the
market because if there is a good marketing development strategy in the market, it will affect
Viettel's development in that market. To be trusted by customers.
The main responsibility of Viettel marketing is to build and manage the overall marketing
strategy of the business, this is important because it maintains the existence of Viettel in the
market and at the same time creates a separate strategy. attract customers.
IV. The roles and responsibilities of marketing relate to the wider organizational context of
Viettel and the value and significance of the organizational marketing role
With the role of planning and operating for Viettel's marketing projects, it is increasingly
attracting a large number of subscribers. In addition, listening to learning, developing and
working with partners will help Viettel gain more confidence and promote strong investment in
many global markets, primarily promoting business service innovation. Monitoring the
marketing activities of enterprises in the market and acquiring new trends and the effectiveness
of marketing also contribute to promoting the wider market of Viettel, helping Viettel not to lag
behind and be slow. than rivals. Moreover, through further research on the service as well as
management and evaluation of marketing process, Viettel will better understand the strengths
and weaknesses of the service and capture information with competitors more easily. This saves
production costs and costs for other parts. With good marketing strategy building and
management,
Viettel has a large number of subscribers (20 million subscribers). Moreover, it is also important
to direct the coordination of teams to improve the service to customers, such as the customer
service and management department to maintain the current number of customers. The
cooperation and exchange of strategies and communication plans to ensure the quality of
services Viettel wants to bring to customers as well as expand the marketing process further.
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Keeping up with the new marketing trends in order to update Viettel's strategy, thereby
improving service quality in accordance with the competitive market.
The marketing process affects a lot of other parts. Highly influential marketing will have many
programs to attract customers, so other parts of the company will have more interaction with
customers and more development such as customer service or finance will. increase sales.
collection. Therefore, the production department will be largely responsible for providing
specific products and good services instead of being different from competitors' other services.
Marketing and customer care are two parts that always support each other in the business
process, it aims to maintain and support customers to handle and solve each customer's
questions. Sometimes, after successful marketing, customer advisory function is extremely
important to Viettel, it aims to promote customer confidence in the service, giving Viettel more
opportunities to win. be potential customers. Trusting in the service, Viettel has more
opportunities to win potential customers.
V. The significance of interrelationships between marketing and other functional of Viettel
- The marketing department works with the operations / manufacturing department (affect to
product, promotion) to ensure:
+ The planning, research and development to meet the needs or suggestions of customers now
and in the future
+ The service and the quality of the service can be improved through customer suggestions
+ The increase in the service volume thanks to marketing can be greatly increased with
promotions
=> Marketers want to get the business knowledge to customers early to ensure a competitive
edge on the customers while the manufacturing team wants to complete and create the best
solution to satisfy consumer needs. Accordingly, the promotion in production is also very
important, it affects the quality of the service as the characteristics of the service can convince
customers to buy and use the service.
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- The marketing department work with the finance department (affect to the development of
organization) to make sure that:
+ Have sufficient and appropriate budgets for analysis, image promotion, and delivery services.
=> The finance department contains all the financial details received by the company, and it
intended to ensure that the business works within its financial capacity. The department of
Finance requires the divisions to operate within the allocated budget. The marketing department
is no different because if it is successful, the marketing department may choose to spend more on
advertising. The marketing department will concentrate on the quantity of commodities put on
the market, while the finance department will concentrate on revenue and revenue return.
- The marketing department work with the human resource management (affect to research)
ensure that required personnel's skills and qualifications are applied:
+ research and develop new services
+ Meeting quality goals
+ Create a team that provides information on energy services and efforts
=> The HR department is required to hire and train at the company and this department will need
to fulfill its marketing responsibilities to other departments.
Source: (Marketing and its relationship with other business activities., 2020)
VI. Critically analyze and evaluate the key elements of the marketing function and how
they interrelate with other functional of Viettel
With current experience in operation and planning as well as the direction of Viettel, it will make
Viettel's global expansion and expansion become positive sooner. The marketing has resulted in
more than 20 million subscribers of Viettel in addition to the customer reward programs, with the
attention of dedicated customers, in the future, Viettel can reach further and achieve more. More
subscribers than current figures. By maintaining potential customers, VIettel has also done well
through marketing and consulting to customers, thereby achieving customer satisfaction.
The working of the marketing department with different departments also increases the
development and maintenance of businesses in the competitive market of the service and helps
the departments to understand each other in the process. job. Specifically, for the operation and
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production department, it will help Viettel's marketing to bring information about the service to
customers soonest, and will bring trust to customers earlier for the Viettel's rival. Next is the
finance department, which helps to make marketing faster and to advertise to customers in more
places in the competitive market and this to create an advantage in the competitive market.
Finally, human resources management, which makes marketing more specific to customers, and
it can make it easier to improve services.
VII. Conclusion
This research has shown that the marketing of all companies in general and Viettel in particular
is extremely important. The display of the marketing role of an enterprise greatly affects the
existence of that product or service in the market. Viettel has shown its role and responsibility
through the results of Viettel obtained from customers. Moreover, Viettel also shows the close
combination of different departments for the marketing department, improving services and
bringing high profits for businesses.
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https://www.ama.org/the-definition-of-marketing-what-is-marketing/
https://www.brandsvietnam.com/3930-Thanh-cong-cua-Viettel-la-nho-Marketing-dung-huong
https://thanhnien.vn/tai-chinh-kinh-doanh/viettel-lang-nghe-khach-hang-de-hieu-minh-hon-
861738.html
http://viettelrd.com.vn/viettel-cong-bo-chien-luoc-giai-doan-40
https://text.xemtailieu.com/tai-lieu/chien-luoc-marketing-mix-cua-viettel-1153934.html
https://text.123doc.org/document/1123561-quan-tri-moi-quan-he-khach-hang-tai-viettel-
telecom.htm
https://vietteltelecom.vn/tin-tuc/chi-tiet/chuyen-mang-giu-so-nhieu-khach-hang-lua-chon-gan-
bo-lau-dai-voi-viettel/11014304
https://www.vietteltelecom.vn/gop-y-viettel
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https://vn.linkedin.com/jobs/marketing-manager-jobs?
trk=expired_jd_redirect&currentJobId=1756214623&position=4&pageNum=0 (respon & role)
https://www.slideshare.net/conan5991/633941472206130574chien-luoc-viettel
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