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Marketing Techniques of Organisation : Report

   

Added on  2020-07-23

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Table of ContentsINTRODUCTION...........................................................................................................................1P1- Describe how marketing techniques are used to market products in two organizations......1P2 - Describe the limitations and constraints of marketing. ......................................................2P3- Describe how a selected organisation uses marketing research to contribute to thedevelopment of its marketing plans. ..........................................................................................3P4 - Use marketing research for marketing planning. ................................................................3P5- Explain how and why groups of customers are targeted for selected products. ..................4P6- Develop a coherent marketing mix for a new product or service.........................................5CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................9

INTRODUCTIONMarketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management. P1- Describe how marketing techniques are used to market products in two organisations.Two leading business organizations that have been selected for this assignment are British Red Cross and Apple. Both the firms makes use of different marketing techniques which is as follows :- British Red CrossBritish Red Cross Society is the United Kingdom branch of the worldwide and is volunteer-led humanitarian organisation that helps people in crisis, whoever and wherever they are. they enable vulnerable people at home andoverseas to prepare them for and respond to emergencies in their own communities (Zeithaml, Bitner and Gremler, 2010).AppleApple is worldly Known for its brand and it is an American multinational corporation headquartered in Cupertino that designs, develops and sells their products to consumers. Popular products that are currently on demand are iphone, Macs, and ipod.Growth StrategyA growth strategy is when a company invests in companies and sectors that are rapidly expanding than their rivalries. Benefits using growth strategy could be cheaper production costs through the economies of scale and helping business receive high levels of profits (Vrontis and Pavlou, 2008). Apple has used these four techniques. Apple focuses on pricing and promotion mi' to help penetrate the mar"et such as lowering the apple price deal aftercouple of months for a short period of time so that it could boost their sales during that season. Market development Market development is when a company markets product to new customers. The purpose to use thisstrategy is to gain new customers. Apple is a growing organisation, for instance if they continue to increase their products to through great customer service, then through word of mouth friends and families may end up as potential buyers (Stevens, Loudon and Wrenn, 2006).Apples branding strategyA brand can be a name, logo, slogan or the service. Brand recognition enables the customers to notice their products than to other similar products for instance Apples relies on branding while selling their iphone products this is because the consumers are already aware of the luxurious product due to the famous apple logo, this entices the consumers to pay whatever the price may be because the demand for the product will be so high. 1

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