iPhone 8 Plus | Assessment | Task Report

Running head: PRODUCT AND ORGANISATION
Name of Student
Name of University
Author’s Note

1PRODUCT AND ORGANISATION
Table of Contents
Task 1...................................................................................................................................2
About the Organization........................................................................................................2
Task 2...................................................................................................................................4
Task 3...................................................................................................................................7
Task 4:.................................................................................................................................8
Reference...........................................................................................................................10

2PRODUCT AND ORGANISATION
Task 1
The product taken for the assessment is the iPhone 8 Plus. This product is the flagship
phone of Apple Inc. The phone is stated as one of the best performing smartphones in the world.
Apple iPhone 8 was launched in the year 2017 in September. The phone comes with a 5.50-inch
touchscreen display. The screen resolution of iPhone 8 Plus is 1080x1920 pixels. Apple iPhone 8
Plus is powered by a Hexa-core Apple A11 Bionic processor. The phone comes with 3GB RAM.
Apple iPhone 8 Plus runs with iOS 11. The phone is powered by 2691 mAh battery. This phone
has a non-removable battery (Yi et al., 2016). As the camera is concerned, Apple iPhone 8 Plus
comes with 12 megapixels camera at the rear and 7 megapixels in front. Apple iPhone 8 Plus has
the memory pack of 64GB inbuilt storage. Apple iPhone 8 Plus has a single SIM. The phone
accepts a Nano-SIM card. Connectivity of the iPhone Plus include Wi-Fi 802.11 a/b/g/n/ac. The
phone also contains GPS, Bluetooth v5.00, NFC and 4G support. The phone also comes with
different sensors like accelerometer, light sensor, gyroscope, barometer, proximity sensor and
compass. Apple iPhone 8 Plus weighs 202.00 grams. The phone also comes with a different
variant of RAM and ROM. The phone comes with different colour like silver, space grey and
gold. The phone cost around USD 1,000 or AUS$ 1079.
Product Company Name Brand Model Price
Smartphone Apple iPhone 8 Plus AUS$ 1049
(Base Variant)

3PRODUCT AND ORGANISATION
About the Organization
Apple Inc. founded in the year of April 1976. Apple is a public limited company. Apple
Inc. is one of the biggest technology companies in the world. The company is an American
multinational technology company whose headquartered in California. The company sells and
develops software, electronic products and also provides online service. The company has huge
production line in terms of iPad, iPhone, watch, and TV and iTunes media player. Apple Inc.
organizational structure contributes to the effective and rapid innovation. Based on this two-
pillar, the company was able to become the world’s biggest technology company. The
company’s organizational structure is the combination of workforce group, resources and
interconnections among the resources and groups in the business. The company’s organizational
structure continuously pushes for future technological innovation. Usually the company
maintains a traditional hierarchy with some key elements from different types of organizational
structures. In recent time the company has changed some of the organizational structure so that
the company can meet the demand of the global market (Venter, Wright and Dibb 2015). The
company has to face some of the fierce competition in the market from the company like Google,
PayPal, IBM, Intel, and Sony. So, in recent years the company has changed its organizational
structure so that the company can remain in the competition in the market. Apple Inc.
organizational structure type and characteristics are spoke and wheel hierarchy, product-based
divisions and week functional matrix. In 2018, Apple Inc. had a turnover of 265.6 billion dollars
in the U.S. In the last quarter of 2017, Apple Inc. has 41 million iPhones which resulted from
$8.72 billion in profit. In total Apple sold 45.51 million units of a phone, 9.28 million iPad sold
and 4.89 million Mac sold. As per the last quarter of 2017, Apple’s revenue went up for 12% and
EPS up for 24%.

4PRODUCT AND ORGANISATION
The company has a presence in 24 countries around the world with total revenue of $1
trillion. The company has 504 retail stores across the globe. The company; also do business
through internet which makes them available in every country. Apple also follows third party
system which helps them to deliver the product in every country where internet is present. The
company also has one of the highest levels of brand loyalty (Andreasen, 2018). Apple Inc. stated
as the world’s most top valuable brand. Apple Company has 123,000 full-time employees. Apple
market share in the company in the year of 2018 is 17.9%. In the smartphone business, the
market share of Apple was above 50% of the market share. Apple Inc. market share had dropped
drastically last year but the company still able to keep a considerable amount of market share in
the business.
Company Size Market Share Annual Revenue Company Status
$1 trillion USD
(market
capitalization)
17.9% $265.6 Ongoing
Task 2
Description Competitor 1 Competitor 2 Competitor 3
Name and brand of
the product
Google Pixel 2
XL
Samsung
Galaxy Note 8
OnePlus 5
Price US $949/ AUS $1,549
(base variant)
US $1,499 (base
variant)
AU $599 (base
variant)
Difference to your  Price of the  Price of the  Price of the

5PRODUCT AND ORGANISATION
product (competitive
advantage)
smartphone.
 It contained
the most
upgraded
Android UI
which is
known as
Android 8.0
Oreo.
 It is 6 inch in
size
 The chip was
835
Snapdragon
which is stated
as faster than
Apple user
interface.
 The rear
camera is 12.2
megapixels
and front
camera is 8
smartphone.
 The screen of
Samsung
Galaxy Note 8
is 6.3 inch
Super
AMOLED
display.
 The phone
provides
whooping 6
GB RAM
which is much
higher than
iPhone 8 Plus.
 The phone has
chip of
Snapdragon
835.
 The phone
contain dual
rear camera of
12 megapixels
smartphone.
 The phone
comes with
Otic
AMOLED
display.
 The company
has two
variant 6 GB
RAM and 8
GB RAM.
 The phone
comes with
Qualcomm
Snapdragon
835 processor.
 The phone has
dual camera of
16 megapixels
in rear and 16
megapixels
front camera.
 The price of

6PRODUCT AND ORGANISATION
megapixels.
 The selfie
camera
contains boekh
effect.
 The battery is
3520 mAh
battery, which
is much higher
than iPhone 8
Plus.
 The phone got
the highest
score in terms
of the quality
of camera.
each. The
front camera is
the 8
megapixels.
 The company
has 3300 mAh
battery.
 The design of
the phone
states to be the
best in the
market.
 The screen is
the bezel-less
for the phone.
the phone was
much lower in
comparison to
iPhone 8 Plus.
 The phone
comes with
3,300 mAh
battery.
Is there anything
significant to note
about the
competitive
situation?
The phone is stated as
the one of the best
smartphone in the
country but it was
unable to beat the
sales of Apple iPhone
8 Plus.
Samsung Galaxy Note
8 is the reason due to
which the sales of the
iPhone 8 Plus dropped
in the beginning of
2018. It remained one
of the best
The price gap
between the iPhone 8
Plus and OnePlus 5 is
pretty huge. This
gives a competitive
advantage over
iPhone 8 Plus.

7PRODUCT AND ORGANISATION
smartphone in the
country.
The competitive market for iPhone 8 Plus is stated as one of the fearsome rivalry which
even lead to the change in the organizational structure of Apple Inc. Apple’s market share has
been drastically decreased because of the heavy competition which provided by the tech giants
like Google, Samsung and OnePlus (Cross, Belich and Rudelius 2015).
Task 3
The market segmentation of iPhone 8 Plus can be explained as below:
Demographic: The demographic market segmentation is considered to be successful because the
company tends to develop the products which are based on the lifecycle, occupation, age of the
customers. The products are supplied to different areas in the world (Dissanayake and
Amarasuriya 2015). The company targeted the young generation because they tend to play the
game more than any other age. The young generation favours a smartphone with high graphics
and high resolution. It is the reason Apple has become most successful in the world.
Geographical: In the case of the geographical market, segmentation is concerned, Apple
is stated as one of the most successful company. Apple has established all over the world. The
brand value of Apple is stated as one of the highest. Apple is known all over the world and has
more than 500 retailed stores around the world. Apple has more than 18 countries across the
globe.
Moreover, Apple provides the opportunity to buy products from online anywhere in the
world. In recent times Apple has changed the strategy and applied for vertical growth strategy.

8PRODUCT AND ORGANISATION
The procedure involves establishing Apple stores around the world which are wholly owned by
the company. Apple is also planning to sell smartphones through third parties (Gallardo
et al., 2015). In this way, the company can reach many customers which help to expand the
growth in the market
.
Behaviour: The behaviour market segments include usage, product, attitudes, knowledge and
the responses of the company. Apple uses a different promotional strategy like an advertisement
for imparting the knowledge regarding the specs of the product and other valid details of the
product. Mainly advertising is done through search engines, mass media and social media. In this
way, the company has created a sharp brand image which helped them to raise the profit of the
company. The company maintains the brand image by innovating new products and also
introducing new technology in its product line (Dissanayake and Amarasuriya 2015). The
company is also providing the products readily. The company created the image of user-friendly
in the world.
Psychographic: Apple Inc. is very successful in this market segmentation. It develops
products based on customers' lifestyle like introduced Apple Mac book for the young generation.
Apple provides different colours of merchandise to attract the young age (Al-Daraiseh et
al., 2015). It not only increases the sales of the company but it helps to increase the brand image
of the company.
The Apple Inc. excelled in every market segmentation part, which is the reason the
company is one of the successful in the world. The sales and the high revenue of the company
are increasing due to the market segment.

9PRODUCT AND ORGANISATION
Task 4:
There are three level of product which contain core level, actual level and augmented
level. They are provided below:
Description Core Level Actual level Augmented level
Theory The core level
determines the
customer value and
develops the product
accordingly.
In this level the
company needs to
transfer the core value
into actual product.
In this level the
company provides
additional product
service.
Application The company created
the product which has
more advanced
specifications.
The actual product
was a hit in the
market and holds a
considerable amount
of market share.
Apple known for its
excellent customer
service.
The three levels of the product can be explained are as follows:
Core Level: The first and most basic level is known as core level. In this level the manufacturer
wants to answer the questions like the wants of the buyer, cost needed for the product, etc. The
manufacturer also determines the unique part of their product. The core level of iPhone 8 Plus is
the designing of the smartphone and extremely fast processor. The product also comes with a
very big battery which has the ability to support the smartphone. The company had made

10PRODUCT AND ORGANISATION
extensive research regarding the want of the product by the customers and also about the product
which are provided by other company.
Actual Level: In this level marketers turn the core benefit of the product into reality. The
Company has implemented a new product line which leads to the increase in the production of
the product that satisfies the demand of the customers all over the world. The company has
introduced new stores around the world for the development of the interaction with the
customers. After determining the feedback from product company has increased the quality of
the camera. Apple also improved their battery which enhances the sales of the company.
Augmented Level: In this level the company tends to provide customer service. Apple has one of
the best service policies. The responsiveness of the company in respect to the complaint leads to
increase the brand name of the company. The company always takes the feedback seriously
which helps them to maintain the top position for such a long period.

11PRODUCT AND ORGANISATION
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