Impact of Social Media on Performance of Business

IBL

Table of Contents
Topic: “Impact of Social Media on Performance of Business”.......................................................1
Introduction......................................................................................................................................1
Concept and significance of Social Media.............................................................................2
Impact of social media on performance of organisation........................................................2
Social media platforms utilised by organisation....................................................................3
Methodology....................................................................................................................................3
Discussion........................................................................................................................................5
Conclusion.......................................................................................................................................6
Limitations.......................................................................................................................................6
References........................................................................................................................................7

Topic: “Impact of Social Media on Performance of Business”
Introduction
The united term for applications and websites that emphasise on communication, content-
sharing, community based input, collaboration and content-sharing is referred to as social media.
There are various sites which are dedicated for social networking, social curation, wikis,
microblogging and forums (Avornyo and et. al, 2020). Generally, they are designed for aiding
people for sharing content in quick, real-time and efficient manner. The rationale behind making
use of social media is to promote services as well as other offerings that are being provided by
organisation. Therefore, it is crucial that manager must inspire their employees for making use of
social media techniques for brining in their products within the market. This report comprises of
aims as well as objectives and problems that can have negative influence on business.
Research Aim:
To investigate the impact of social media on business performance within the
marketplace.
Research Objectives:-
i. To acknowledge concept along with significance of social media.
ii. To understand influence of social media on performance of business.
iii. To determine distinct social media platforms utilised by business organisation for
grabbing the opportunity.
Research Questions:
 Explicate the concept as well as significance of social media?
 What impact social media creates on performance of organisation?
 What are the different social media platforms that are being utilised by organisation for
grabbing opportunities?
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