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(PDF) Global Marketing Management | Assignment

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Added on  2021-03-16

(PDF) Global Marketing Management | Assignment

   Added on 2021-03-16

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IBM 120 – Fall 2020 Products & Services for Global Markets Assignment # 2 Tencel Case Date: 09/11/2020 Full Name: Swati Bali Student # 0765724 Submitted To: Dr. Eduardo M. V. Jasson
(PDF) Global Marketing Management | Assignment_1
Tencel case study EXECUTIVE SUMMARY TENCEL is a new fibre which is very smooth, soft and light in weight. People purchase this fibre because it is easy to wash as well as it is perfect for wearing specially in summer and spring. It ois made from wood pulp and by using the machinery, pulp is changed into smooth fibre which is named as TENCEL. It developed from a small silk weaving business in England in 1816. TENCEL is courtaulds brand name for a fibre known as lyocell. Courtaulds also makes polymer products such as tooth paste tubes, medical applicators etcetera. It is biodegradable and has no bad effect on environment or does not pollute the environment. TENCEL is available at reasonable cost to the customers and its demand in the market is very high. Moreover, TENCEL touch feels like extraordinarily softer and smoother and by this reason this is used in many fashion industries. TENCEL will also come in future with affordable prices which is easily purchased by every customer. TENCEL will be introduced in new market like hospital gowns for patients and child clothing because of its softness. INTRODUCTION TENCEL is the first man-made fibre that played an important role in the textile and non-woven industry and it is highly used by manufacturers. Products of this fibre are not just developed to fulfill a single need. After cotton TENCEL is the first fibre that has been used to create Denim. It provides tangible advantages for both spinners and weavers by the way of garment manufacturers, designers and customers. TENCEL is also used to make fabrics which are new for fashion industry and used by fashion designers for making new dresses of this fibre. TENCEL garments have long durability even after washing and wearing it many times. It is capable of satisfying all field requirements. Overall, it is a unique fibre that can be used in various field to fulfill the needs of manufacturer, supplier and customer.
(PDF) Global Marketing Management | Assignment_2

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