IBM's Innovation Strategy and Business Process Management

Business Process Management

Executive summary
The report illustrates the critical evaluation of the innovation strategy incorporated by IBM. The
evaluation of processes, infrastructure and organizational structure of IBM has been conducted
from critical perception. The key emphasis of the report has vested on the need of IBM to
integrate change in process and innovation within the frameworks of business. The report also
encompasses the reflection of the process design of the business along with the improvement that
has been or is being done in IBM. There has been depiction of process performance evaluation
along with potentials management of change that the company can undertake. There have been
highlights of the risk issues in accordance to the provided case study.

Contents
Part 1 : IBM’s need for innovation and process changes................................................................3
Innovation framework..................................................................................................................3
Business transformational and integration...................................................................................4
Innovation culture........................................................................................................................4
Organizational structure and design.............................................................................................5
Funding model.............................................................................................................................5
Business transformational and integration...................................................................................5
Part 2: Business Process Design and Improvement.........................................................................5
Innovation strategy.......................................................................................................................5
Leadership team and other key stakeholders...............................................................................6
Key business processes of innovation..........................................................................................6
Project selection and project management...................................................................................6
Role of technology in innovation.................................................................................................6
Part 3: Process Performance Evaluation..........................................................................................7
Evaluating investments................................................................................................................7
Process performance management-methods and metrics............................................................8
Balanced scorecard method.........................................................................................................8
Process measurement and product development cycle time........................................................8
Part 4: Potential Change Management and Risk issues...................................................................9
Dealing with failure.....................................................................................................................9
Barriers and enablers of innovation.............................................................................................9
Critical success factors...............................................................................................................10
Lessons learnt and path for future..............................................................................................10
References......................................................................................................................................10

Part 1 : IBM’s need for innovation and process changes
Innovation framework
IBM has been observed to have interconnected dimensional approaches for innovation across the
dimensions of offerings/products, business models and process. These kinds of innovations that
are integrated by IBM are facilitated by a specific category of sustaining enablers These pertain
to the fact that IBM as an organization can facilitated the concept of ideation as well as creation
of an organizational culture that encourage innovation. The innovation framework of IBM has
been observed to be relying and focusing on offerings and market. IBM has been observed to
seek for new ways of reaching out and fulfill the needs of the stakeholders and customers. As per
Balko, Vasudevan & SAP (2014), the company has believed on the fact that business
organization which is successful in integrating innovation by collecting information on the
existing trends, analyzing the environment and the future realities of the projects along with
making strategies and planning for the determination of the initiatives that are required to be
taken (Balko, Vasudevan & SAP, 2014).
IBM has been working on the concept that innovation of services and products happen to
enhance and improve the old offerings along with formulating new offerings. IBM also has been
conducting the business operation on the concept of changing the deliveries of the organization
to its audience and customers in a materialistic manner. The company has been observed to
believe that the concept of market innovation which happens to have material implications on the
set of audience, stakeholders or customers that are being targeted by the company. It has also
been observed that the company believes in changing the manner in which retention or stretching
of the customers is conducted (Chang, 2016).
Further, it has been noted that IBM works on the principle of paths or channels which facilitate
delivery of innovation in materialistic manner which further changes the manner in which a
business organization enters into the market and established connection with the audience. It also
follows the similar concepts regarding distributing or delivering the services or products.
IBM also believes in integrating new approaches to enterprise or business models for the
extension and structuring of the enterprise as a whole. The company has been functioning on the
fact the having innovation within its frameworks will bring flexibility, agility and responsive
features to the dynamic scenarios within the ecosystem of the industry. This is done by the