ICC Cricket World Cup: Event Management and Commercial Opportunities

Running head: ICC CRICKET WORLD CUP
ICC Cricket World Cup
Name of the student:
Name of the university:
Author note

1ICC CRICKET WORLD CUP
Introduction
ICC cricket world cup is the global battle among ODI teams of cricket. It is organized by
the International Cricket Council after every four years where the teams are selected by a series
of preliminary rounds. It is one of the major sports events of the world and the most viewed one
too. The first world cup was organized in June 1975 in England (Awasthi & Babbar, 2015).
Previous world cup was organized by England and New Zealand and it was won by Australia.
This essay will look into the event management of the upcoming 2019 ICC cricket world
cup. It will consider the purpose of the event along with the timing and location where the venue
will also be highlighted. Apart from that, the essay will consider on the organizing committee,
event manager, list of events and schedule. Finance and budget will be predicted to get an
assumption about the cost and expenditure. The sponsors will be explained in detail along with
the promotional activities to be undertaken. The role of different forms of media will be briefly
outlined in the course of this essay. The thesis statement for this essay will be – ICC Cricket
World Cup is one of the major sporting events on the global platform.
Discussion
The main purpose of this event is to promote the game of cricket on an international
platform. The players who participate in this grand event are internationally acclaimed and they
get a scope to brighten up their future career in the field of cricket. Moreover, there are certain
players who come from less fortunate background. Their excellent performance during the world
cup grabs attention of the sponsors and they get absorbed by different teams in exchange of a
good sum of money (Das, Parida & Srivastava, 2016). The purpose of this event is to bring the

2ICC CRICKET WORLD CUP
sports to an extraordinary position where the individuals get both fame and money. The financial
support will help in improving the infrastructure thus, paving the way for a better future of sports
in the entire world. The local cricket clubs will also get the benefit from the sponsors.
Timing and location is a critical factor in the management of an event. These two factors
are responsible for determining the success of the event. The number of people attending the
event is dependent on the spatio- temporal factors. Therefore, the organizers need to fix a
suitable time and place for the event so that majority of the population can attend the event. The
event ICC cricket world cup 2019 will be the 12th edition of this grand event (Dickson et al.,
2015). It will be jointly organized by England and Wales from 30May to 14 July. The right of
hosting this international game was provided in April 2006. London stadium was initially
selected as the venue of the event but later declined. The inaugural match will be held at the Oval
and the finale at the Lord’s. Previously England was responsible for holding four events of
cricket world cup in 1975, 1979, 1983 and 199 and 2019 is going to be the fifth one (Emery,
Kerr & Crabtree, 2016). Therefore, the organizers chose the place in such a way that it would be
easily accessible by the sports fanatics. The time will be suitable for gathering audience because
the time of May- July will not be much cold and people will be able to enjoy the game in a
suitable climate. The dates were selected in such a way that there will not be any other club
matches during that time and the players will find it appropriate to put maximum attention in the
game.
However, a review of the past matches have highlighted that there has been significant
changes in the format of the game over the years (Fletcher & Malcolm, 2017). Therefore, it is
important to look into the event from different angle and make necessary preparations
accordingly. The format was arranged in such a manner that the players will adjust with the same

3ICC CRICKET WORLD CUP
and the audience would not find it monotonous. The duration of the games will be limited to one-
day as exceeding it might destroy the interest of the audience. Moreover, people are not willing
to wait for more days in order to know about the outcome. The upcoming world cup event will
include two new teams, Ireland and Afghanistan after the elimination of Scotland and UAE
(Getz, 2017). The teams for the world cup will be selected following the three processes of
automatic entry of the host nations, championship and world cup qualifier. The fixture for the
grand event is given below.