Hot and Cold Sizzling Ice Cream Business Plan

This assignment is a comprehensive business plan for a new ice cream venture, focusing on the hot and cold sizzling ice cream model. The report outlines the business's future objectives and strategies to achieve them. It includes market research conducted on the UK market and a detailed analysis of the 4Ps (product, price, promotion, and place). The target customer is identified as youngsters, adults, and children, with a focus on unique taste and healthy ingredients. The report also discusses the pros and cons of zero-hour contracts for employees and their impact on production.

BUSINESS PLAN AN ICE
CREAM BAR IN KENSINGTON

Table of Contents
INTRODUCTION ..........................................................................................................................1
PART 1............................................................................................................................................1
1. Outlining of new business venture...........................................................................................1
Unique selling position and define why business would get competitive advantage..................1
1.1 Business types........................................................................................................................2
Explain the chosen business model..............................................................................................2
1.2 Research type.........................................................................................................................2
Research into business service and identify existing competitors...............................................2
Use UK and local statistical data, marketing surveys. Explain why you think there is demand
in market for chosen service........................................................................................................2
PART 2............................................................................................................................................5
Application of McCarthy's 4P's...................................................................................................5
Explain the role of managers.......................................................................................................6
Explain the advantages and disadvantage of having Zero hour contract.....................................7
Identify the target customer ........................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan defined as formal written document that consisting of business goals,
methods that determines how objectives can be framed and deadline within which goals can be
achieved (Energy, 2018). Therefore, business plans are inherently strategic as it is vital for the
success of enterprise.
Furthermore, the present report is based on business plan of an ice cream bar in
Kensington, west London, UK. Therefore, report will cover activities as nature of business and
product and services, unique selling position, business model, 4p's of the product. Lastly,
assignment has to cover target customer segment.
PART 1
1. Outlining of new business venture.
Executive summary- Hot and cold sizzling ice cream firm, will be a scoop shop located
on engaged street in Kensington, west London, UK. Therefore, this entity will come up with
innovation as to serve Ice cream scoops with hot chocolate sauce in sizzler tray. Presently, the
product is unavailable in chosen location (Carot Zarzoso, 2018). However, this enterprise will
also take initiative for selling Ice cream cakes, birthday cakes and cola products. It is firm that
will use low fat ingredients so it can be healthy for health conscious customers. This entity will
have the use of selective marketing that intends to create a loyal customer base and offering will
be available in affordable rates.
Unique selling position and define why business would get competitive advantage.
It is term that defines the unique benefits exhibited by the firm that enables the company
to stand out from competitors. Thus, "Hot and cold sizzling ice cream firm" will able to stand
unique in market as it will provide the highest quality commodity to customers. Therefore, this
entity will have a slogan as Hot serving-cold craving. Hence, this entity can able to gain
competitive advantage within market with help of providing the rich and creamy, high class,
Low fat, frozen desserts (Tan, 2019). However, the unique selling position of this firm will be as
selling the finest quality products to customer at the affordable price rates.
Mission-
 To provide the finest quality Ice cream scoops and fresh made chocolate sauce with
commitment to executing the freshest, riches and creamiest ingredients.
 To actively analyse the needs and wants of customers.
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Objectives-
 To achieve more than $65000 sales during the first year of operations.
 To have enhancement in annual sales by 40% from the second year.
Key's to success-
It will be inclusive of things as-
 To offer high level of quality in its product line.
 To maintain and growing relation with customers so that sales can be enhanced.
 To put high investment in grass roots marketing.
 Timely bring innovation in products offering so that will make them differentiate from
competition within market (Scott, Lundgren, and Thompson, 2018).
1.1 Business types
Explain the chosen business model.
In order to start up the new venture the chosen model will be as company formation. It
will be done in the process of registering firm as a limited company at companies house. It is
effective model as it can be completely separate from their owners in terms of finances,
liabilities, contractual agreements and ownership of property and assets (Watson, Wilson and
Macdonald, 2018). Under this model, firm can be created by individuals, specialised agents and
solicitors etc.
1.2 Research type
Research into business service and identify existing competitors.
Business service that will be provided by entity as Hot and cold sizzling ice cream firm is
unique as there is no same product available in location (Busco and et.al., 2018). However, with
the depth research it has been conducted that there are number of other Ice cream parlour at the
location.
Hence, one of the most popular competitor in UK is Magnum. Hence, in the highly
competitive market it is hard for Ice cream stores to develop and to create better and effective
business performance.
Use UK and local statistical data, marketing surveys. Explain why you think there is demand in
market for chosen service.
The demand of the Ice cream shop in UK can be identified with the help of undertaking
marketing survey. Hence, the demand is as-
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Illustration 1: Local statistical data
(Source: Ice Cream, 2017.)

The above statistic showed the consumption of Ice cream in the United Kingdom in 2017.
Hence, it can be clearly stated that Ice cream is one of the few growing Frozen food categories
and it is available with an increase in sales of 25 million British pounds for the 52 weak and that
is ending on January 29, 2017. Hence, it can be seen that there are very fewer people who are
consuming ice cream in the conventional mode. However, the market of the UK is expected to
grow annually with the particular percent. Hence, the market research is need to be get done in
order to avoid high competition from the other Ice-cream parlours. Also, it can be said that good
marketing survey will be helpful to make attractive business plan as per the offering of products.
PART 2
Application of McCarthy's 4P's.
Marketing mix of taken entity as Hot and cold sizzling ice cream firm will cover 4Ps that
is product, price, place and promotion. Therefore, its defined as-
Product- This entity will offer wide range of Ice cream scoop with variety of flavours. Hence, it
will come up in the market with having product innovation as to serve Ice cream scoops with hot
chocolate sauce in sizzler tray (Energy, 2018 ). Also, this enterprise will also provide the offering
as chocolate sticks like choco crackle, coffee almond etc. Therefore, this firm will also provide
the offer of waffle cones as well as cups. In order to gain high competitive advantage in market,
this entity will put major consideration over providing high quality product at the affordable
rates. With the help of offering the Ice creams in innovative manner aids to gather the attraction
of the customers. In order to conduct the business activities effective within the market of UK,
this entity will follow the grass root marketing.
By offering high quality product line, the entity is able to make high competitive
advantage within market. The main aim of this will be as to deliver the high quality commodity
to the customers in consistent, courteous and in timely manner with relation to have repetitive
customers. However, this entity will be based on its principle belief to ensure the quality of
products.
Place- Its first out will be located on engaged street in Kensington, west London, UK. After
getting the competitive advantage within the market, this firm will also offer franchisee. This
system aids to gain competitive advantage within market (Carot Zarzoso, 2018). At present, the
one of the most popular competitor in UK market is Ice cream as Magnum. Therefore, with help
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of selecting the better place this entity can able to gain competitive advantage within market.
Hence, the places will be selected as per the behaviour of consumer. The entity has to select the
location near the places like Universities, schools, shopping malls and tourist attraction areas. It
will be helpful to gather the attraction of larger public and can also lead to enhance the
profitability and productivity.
Promotion- In order to gain competitive advantage within the market, Hot and cold sizzling ice
cream firm will focus over strong promotion strategy as part of the marketing mix. Thus, the
publicity of the firm will be done with the help of music, flyers. By advertising the varieties of
Ice cream and its innovation at the website channel. By creating own website page and showing
the images of product line on it, customer to the market can easily get attracted. Hence, this firm
will have the use of slogan as Hot serving- cold craving so that customer can get attract and visit
to their store. By the use of selling tickets for rock concerts, get partnering with movies and TV
shows (Tan, 2019). The high level of publicity can be done in the market. Therefore, All these
activities will be helpful in order to enhance the visibility of Hot and cold sizzling ice cream firm
in the market of the UK.
Price- The newly firm will offer the premium quality products to the customers and at the initial
level they must have the use of market penetration strategy. This is method that work as to
setting low price of the product instead of keeping high initial price to the commodity. It is one
of the effective method that must be dome in order to penetrate the market quickly and deeply. In
addition to it, the entity will price the product as per the demand of customer and type of serving
they want. Hence, the price of Ice cream scoops with hot chocolate sauce in sizzler tray will be
as £15 for each serving.
Explain the role of managers
Managers perform the different roles in the organization such as interpersonal role,
informational role, decisions roles. So manager handle all business activity in the firm.
Manager of the Hot and cold sizzling ice cream firm have role to manage all the activities
that they hire and recruit the employees who are suitable for the organization. Manager of the
firm have organized the different training and learning programme to enhance the motivation
among the employees as well increase the production by providing the tanning facility (Busco
and et.al., 2018).
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Manager have responsibility to implement different strategy in the company which helps
to increase the production and profitability also helps to reduce the cost of production. They lead
and manage all the departments of the Hot and cold sizzling ice cream firm that all production
process are run actively or not they provide the best solution to the departments to increase the
productivity.
The main role of the manager in the firm that is they maintain the good relationship with
all the employees also they reduce the conflicts between the employees to maintain and increase
the production and achieve the goal of the Hot and cold sizzling ice cream firm.
Explain the advantages and disadvantage of having Zero hour contract
Advantages
Zero hour contract is beneficial for employees and staff because this contract is provided
the flexible working hours to the employees. So employees are happy with this working hours
and they produce more (Wilson and Macdonald, 2018). So zero hour contract can be the best
option to enhance the motivation among the employees that employee are not tired to work and
they are provided the benefit to the firm by increasing the level of production.
ZERO Hour contract is the beneficial for the staffs because it helps to reduce the anxiety among
the employees that they choose the own working hours so they are happy and provide the best
quality product to the customer.
Disadvantages
Zero hour contract is also criticised that employee are not much responsible and they
have no guarantee of work. It is the creates the negative impact because employees are not aware
and they are not focus on their work which deduce the production as well as reduce the ability of
work that arise the negative impact
Zero hour contract is increase the laziness in the employee that employee are not much
actively work and they are not helped to company for achieve the goal of the company.
Identify the target customer
Hot and cold sizzling ice cream firm target the youngster and adult customer for their
product because they provide the varieties in their ice cream bars. Also, they will come up with
innovation as to serve different coloured and taste in their Ice cream scoops with hot chocolate
sauce in sizzler tray.
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Also, the variety of ice creams attract the children because their taste is unique as
compare to the other ice cream parlours. Also, they use the best ingredients in their ice cream so
it can be healthy for the children also for the health conscious customers. So basically firm will
target the youngsters, adults and children's.
CONCLUSION
Based on the above summarized report it can be stated that business plan referred as
setting of the document out with business future objectives and strategies in order to achieving
them. Thus, the report is based on opening of Ice cream business.
However, the report has covered the following activities as outlining the new business
venture, chosen model and research has been conducted on the basis of UK market. Lastly, 4Ps
has been conducted on the new start up of firm as Hot and cold sizzling ice cream.
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REFERENCES
Books and Journals
Energy, O., 2018. Vanilla Ice-Cream With Caramel Sauce Recipe-Origin Energy. Planning.
Carot Zarzoso, M., 2018. Italian ice-cream parlor A. Mario Tacco marketing plan.
Tan, J.J., 2019. Route 88: Bike Café: From Planning, to Operations, and Entrepreneurial Finance.
Scott, C., Lundgren, H. and Thompson, P., 2018. Guide to Plan in Supply Chain Management.
In Guide to Supply Chain Management. Springer, Cham.
Watson, R., Wilson, H.N. and Macdonald, E.K., 2018. Business-nonprofit engagement in
sustainability-oriented innovation: What works for whom and why?. Journal of Business
Research.
Busco, C., Hickey, L., Pavlovic, A. and Riccaboni, A., 2018. Toward Business 2030. Strategic
Finance. 100(6). pp.26-35.
Online
Ice Cream. 2017. [Online] Available through :
<https://www.statista.com/outlook/40100400/156/ice-cream/united-kingdom>
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