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Iceland foods ltdPrima tech Promotional Materials
IntroductionThe Iceland foods ltd is a supermarket chain of British which emphasise on the sale of frozen foods. The company lies in the retail industry. The company provides frozen foods such as meatsand vegetables, and groceries. The share of the company in the UK food market is 1.8%. The company started its business in 1969, and the first store is opened in Leg Street, Shropshire, Oswestry, England with the investing partner Peter Hinchcliffe who has invested £59 for the rentof one month (Iceland et al., 2016).Brick operationThe company has the physical presence in the United Kingdom. The company provides companyprovides its services to more than eight hundred stores. The company provides various food frozen items at the stores. The company operates its brick operations in all the stores in the United Kingdom. Click operationThe company also provides its frozen food and groceries food through online mode which enables to provide its products within the United Kingdom. The company has website and mobile phone app in order to provide service through click button service as well. It helps to provide the services to the wide range of customers who are not able to come at the stores. The online services of the company are operated through website and apps. Balancing of click operation over brick operationThe company is providing both bricks and click services to the customers in order to give high quality of services to the customers. The company is balancing operations of both brick and click
which is necessary in order to operate in an effective manner. The company is providing similar frozen food and groceries through brick and click operations. The operations of virtual and physical presence are very necessary in order to promote the brand in the eyes of the customers. The increase in the trend of online service adds competitive advantage by providing the product and services through mobile apps and websites which offer the similar experience as they receivein the stores (Baudino et al., 2015). But the trend of online services could be the ongoing disruption for the traditional offline services of the company. So the company is balancing both the operations in order to provide convenience to its customers. TechnologiesBrochure-1The company is using various hardware and software technologies in order to provide excellent services to its customers. The technologies used by the company include web servers, web authorising tools, database systems, server software, and browser. The web server enables to provide a webpage to the customers who help to provide online services to the customers. The web server acts as a communicator between the company and client in order to deliver information on the company and services to the customers (Stern et al., 2015). The company is using the web browser which is a software application used by the company for traversing, presenting and retrieving information on the World Wide Web. The database system is used to record the data in order analyse the data for improving the level of customer satisfaction by amending the services. The server software is used by the company which provides various functionalities which include sharing of data, providing online service to the customers and others. The company is also using web authorization tools for presenting the web pages.
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