ICT AND THE HOTEL SECTOR

Running head: ICT AND THE HOTEL SECTOR
Information Communication Technology and the Marketing of the Hotel Sector
[HOTEL SECTOR]
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ICT AND THE HOTEL SECTOR
Executive summary
Information and Communications Technology (ICT) is impacting the practices of
hundreds of companies in their expansion spree with technological developments.
However, very few of them do actually know about how to utilize the opportunity
effectively. It goes similar to the hotel sector as well. Hotel sector particularly the major
hotels are more into technological developments of the hotel infrastructure. However,
due to lack of integration between resources and technology, and having less adequate
infrastructure, the technological transition is getting affected. As found in the study, the
hotel owners and management need to know the best way they can protect their system
from damage in the hands of unauthorized users.
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ICT AND THE HOTEL SECTOR
Table of Contents
Introduction........................................................................................................................3
Why technology is important in hotels?.............................................................................3
Information Communication Technology (ICT) in various forms.......................................4
How ICT is influencing the global hotel sector?................................................................6
Case Studies......................................................................................................................9
Marriott International......................................................................................................9
Hilton..............................................................................................................................9
Hyatt.............................................................................................................................10
Accor............................................................................................................................10
ICT creates problems as well..........................................................................................11
Recommendation.............................................................................................................13
Conclusion.......................................................................................................................14
References.......................................................................................................................15
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ICT AND THE HOTEL SECTOR
Introduction
Information and Communications Technology (ICT) connects technology with
different devices of communication, such as radio, telephone, cellular phones, computer
and network, software, hardware, distant learning, video conferencing and satellite
system. Since its inception, there have occurred many changes to mobile computing
and open software. ICT is not an uncommon name today. Better utilization of
technology will only deliver organizational benefits. ICT can also be a reason behind a
company’s growth. The use of ICT in hospitality industry is constantly growing. Time
and again it has evolved into various forms. The use of refrigerators and ice machines
in hotels in 1970 gives one of the examples for ICT in the hotel industry (Wang et al.
2016). The main purpose of this study is to discuss the impact of ICT on the marketing
activities of the hotels.
Why technology is important in hotels?
Hospitality in context to the hotel sector is a relationship of mutual interest
between a guest and a hotel. The guest expects their expending is given a value. The
spending can just be for lodging or more. The choice for a hotel and the accommodation
service may vary greatly between a variety of guests. Budget service is suitable for
guests who look for a low-budget accommodation. On the other hand, many other
guests may be requiring a premium service. Now, a question arises like how these
diverse preferences can be fulfilled effectively. This is where the hotels come into
picture. The hotels can be found as fulfilling their interest in a mutual relationship with
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