Corporate Social Responsibility Impact on Major Functions of TESCO plc

Added on -2021-02-21

ICT, Corporate Responsibility INTRODUCTION 3 TASK 1 3 Innovation impact on major functions of TESCO plc 3 TASK 2 5 Importance of CSR for Unilever 5 CONCLUSION 9 REFERENCES 10 INTRODUCTION ICT focusing on corporate social responsibility, it helps to run each and every function and activity of business effectively (Spieth, Schneckenberg and Ricart, 2014). The current report is based on TESCO company and Unilever, it explain the in task one impact of innovation on TESCO different types
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ICT, CorporateResponsibility
Table of ContentsINTRODUCTION.......................................................................................................................................3TASK 1.......................................................................................................................................................3Innovation impact on major functions of TESCO plc..............................................................................3TASK 2.......................................................................................................................................................5Importance of CSR for Unilever..............................................................................................................5CONCLUSION...........................................................................................................................................9REFERENCES..........................................................................................................................................10
INTRODUCTION ICT focusing on corporate social responsibility, it helps to run each and every function and activity of business effectively (Spieth, Schneckenberg and Ricart, 2014). In order to run business efficiently and highly effective organizations contribute in CSR and focus on it which isbeneficial for overall business. The current report is based on TESCO company and Unilever, it explain the in task one impact of innovation on TESCO different types of functions and in task 2 importance of CSR for Unilever.TASK 1Innovation impact on major functions of TESCO plcTechnological innovations comprise actions that help to investigate, design and development of new products, techniques or services or to improve current products and generates new technologies knowledge. It impact on TESCO marketing, operations, supply chainmanagement and research and development.New technology within Tesco is converting daily business activities in supply chainmanagement of the company. The requirement for accurate delivery and real time trackingsystem makes supply chain management ripe for technological innovation. On the other handInformation communication technology such as mobile and internet is leading the way intransportation and logistics sector. There are following ways in which technology is transforming supply chain management.Greater transparency and efficiency – Shippers are under pressure for reducing supply chain costs as part of big organization cost saving initiatives. Shippers need better transparency and more services from their supply chain managers, ideally without driving costs (Hovhannisyan and Keller, 2015). Since the beginning of the wireless era many third party logistics providers (3pl) & supply chain managers have started using wireless technologies & cloud computing to improve accuracy and automate systems. Focus on individual employees – Smartphone technology provides abilities to the vendors andshippers for pairing Tesco employees with the most appropriate devices for daily activities or
work. As mobile devices become more varied and diverse Tesco is striving to match job with theright device. Tighter communication and community – Smooth and more frequent communication makesbusiness operations in Tesco easier. Real time communication and mobile technologies helps increating a greater sense of development and unity among the employees on field and employeesin the headquarters. Impact of innovation on design and research & development in Tesco – New technologies have become an intrinsic element in each and every organization. Technological innovation assists an organization such as Tesco to generate more information than people can absorb. It helps in improving the research & development within the business for better decision making the performing business operations effectively. Tesco uses innovation such as Social media marketing, online support and CRM system for the attracting more customers as well as collecting information related to market conditions and customer’s preferences or demand. Technological innovation also played a major role in reducing human efforts in the business practices (Dentchev and et.al., 2016). E-commerce has highly influenced people to use internet for shopping, it has reduced need of human resources affecting organizational design and structure. Nowadays, Tesco focuses on improvingits online presence such as company’s website, social media accounts etc. ICT also plays a vital role in changing organizational design; communication through technology helps in transition of information easily and more quickly. It in turn increases efficiency in the business activities and processes. R&D in Tesco also utilizes technologies to collect feedback from the customers and make improvements in the products or services. Internet helps to manage customer relationship as well as assist in analyzing market competitions or trends to increase business performanceMarketing-Technologies help business prosper and grow, create relationships, allow people to learn more about one another, strengthen effectiveness of companies and greatly influence way firm communicate with its prospective clients. With the help of technological innovation within organizational structure TESCO improve its marketing strategies or plans better than before (Cuiand Wu, 2016). Social media marketing is considered as one of the best technological innovationwhich effect on TESCO marketing function. With the help of social media marketing technologycompany can be able to build its good image in marketing and attract more consumers towards them.

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