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ICT321 Architecture and Systems Integration

   

Added on  2020-02-24

13 Pages3001 Words59 Views
Running head: ARCHITECTURE AND SYSTEMS INTEGRATIONArchitecture and Systems Integration: RetailCoName of the student:Name of the university:
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ARCHITECTURE AND SYSTEMS INTEGRATIONIndex 1. Introduction.................................................................................................................................21.1 Problem......................................................................................................................................21.2 Solution......................................................................................................................................22. Conceptual architecture..............................................................................................................23. Logical architecture.....................................................................................................................64. Components model.....................................................................................................................85. Operational model.......................................................................................................................9Conclusion......................................................................................................................................10References.....................................................................................................................................11Page 1
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ARCHITECTURE AND SYSTEMS INTEGRATION1. IntroductionThis report depicts the importance of implementing proper enterprise architecture inthe business organization named as RetailCo. The enterprise architecture helps to develop ablueprint of the organization considering strategic business alignment and managerialobjectives as well. With the help of the enterprise architecture the users will be able to gain asper their expectation and also the company will be able to gain measurable success andcompetitive advantages as well. 1.1 Problem The key resources of the company including people, system, process, technology andproducts will be managed well after the implementation of proper enterprise architecture inthe business organization. Not only this but also Enterprise architecture provides the companya clear and comprehensive view of the key resources of the company (Aier 2014). In order tobuilt secured relationship between the service providers and the users of the company theblueprint framework of the company is required to be completely error free. 1.2 Solution In order to mitigate the issues associated to RetailCo accurate super market division,modernized business unit, super market competitors and correct management of the stockrelationship are required to be adopted by the management authority. As the company is facingkey rivalry with huge threats thus, for giving rapid respond to the competitors it is necessary forthe company to achieve proper enterprise architecture. The logical architecture, componentsmodel, the operational model and IT management strategies are needed to be implemented inthe business organization (Simon, Fischbach and Schoder 2014). The key goal of the company isto implement an IT enabled business structure with reduced rate of cost and new strategic planas well. Additionally, it has been found that with the continuous business improvementprograms, it will be able to integrate all the organizational programs such as integrated process,supply chain optimization and shared services as well. 2. Conceptual architecture In order to improve the existing framework of RetailCo it is necessary to develop aconceptual design that would be helpful to gain competitive advantages and measurablesuccess from the competitive marketplace. According to the conceptual design it will provide anintegrated business and feasible IT infrastructure to the company and competition as well. Inorder to support the synchronized wide spread enterprise perspectives, numerous numbers offrameworks are there, thus for developing comprehensive enterprise architecture programs theconceptual model could provide proper structure to the company (Vargaset al. 2016). Not onlythis but also, this architecture provides private and consistent terminology to the employees ofthe company and to their consumers as well. Page 2
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ARCHITECTURE AND SYSTEMS INTEGRATIONFigure 1: The existing platform of RetailCo(Source: created by author)The exiting platform of the company is represented in figure 1 which implies that the blueprintof the company is divided into 7 different business units where the loyalty of the consumers isvery important thing to be considered. The enterprise architecture development team ofRetailCo developed 7 layers architecture. The baseline of the designed architecture is consistsof three different activities such as consumer loyalty, marketing and infrastructure. Based onthe requirement of the consumers the company has developed their marketing structure(Zarvic and Wieringa 2014). Market segmentation is the initial phase for the development ofthe business structure. With the help of the market segmentation the company would be ableto focus more over their consumers who are willing to buy products from their product stock. Inthe year of 2003, the CEO of RetailCo had developed this platform or business structure.Marketing is another important aspect on which the company should focus on. With the help ofproper marketing agendas the company could promote their brands and service structure aswell. The benefits of marketing are as follows: It enhances the visibility of the brand The relationship between the audience and service providers get enhancedThe brand awareness and recognition also improvedIt helps to create trust and loyalty considering both the current consumers andprospects as wellIt helps to position the business experts For improving the lead generation it marketing generates the traffic I the site. Page 3
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