Importance of Hardware and Software in Digital Media Industry

This document provides insights into the importance of hardware and software in the digital media industry, including their features and capabilities. It also discusses the need for organizational policies and procedures for work health and safety (WHS), methods to measure the operational environment, and determining market viability. Additionally, it explores communication and work plans in a team environment, organizational code of conduct and values, equal employment opportunity and anti-discrimination legislation, the role of digital media in achieving organizational objectives, elements of a successful digital media plan, and the roles and responsibilities of personnel in a digital media organization.

Unit No. & Title: ICTICT419 Work effectively in the Digital
Media Industry
Project Title: Project 2. Knowledge Quiz
INSTRUCTIONS:
You must complete all parts of the following 10 questions, then
save your documents using the following naming protocol: STUDENT NAME ICTICT419
Project 2, then
Upload your saved document to have this assessed for competence.
Questions:
Question 1: Answer the following questions regarding current industry accepted hardware
and software digital media products and their features and capabilities.
1.a. Identify three (3) current industry accepted hardware digital media products, explain
why you need them using one sentence or two and list two (2) features and capabilities for
each of them. 50- 75 words
1.b. Identify three (3) current industry accepted software digital media products, explain why
you need them using one sentence or two and list two (2) features and capabilities for each of
them.) 50- 75 words

1.a. There are three main important hardware that need in digital media are laptop or
desktop, external hard drive and network server solution. Laptop or desktop is important
component that needed for accessing digital media because without these it can not be
started (Al-Qallaf and Al-Mutairi, 2016). External hard drive is needed for storing extra
information that saved in cloud. To access digital media network server solution is very
important for internet services because without it digital media can not run.
1.b. Digital media software is important for user that control and manage digital media
files. It include major three main components of software that are image editing, video
editing and packaging. Image editing help to edit images so that they can make attractive
and impress customers who see that images. Video editing help to create and innovate
videos so that they can make differential way to attract their potential buyers. It is analysed
that packaging is important to provide new products and services in packages.

Question 2: Answer the following questions regarding work health and safety (WHS)
standards that apply to work in the digital media industries.
2.a. What are Organisational policies, procedures, processes and systems for WHS in the
digital media industry and what is their purpose? Answer using 50-75 words.
2.b. Explain the 5 steps of a WHS /Management System (WHSMS) in the digital media
industry. Answer using 50-75 words.
2.a. Digital media is two way communication so that’s why it is very important for
organisation that they make appropriate policies so that they can protect clients and
employees from unhealthy environment (Ayo-Imoru and Cilliers, 2018). It is analysed that
policies are the most important activity in which organisation formulate some standards
that should be followed by organisation so that they can make healthy environment. It is
important for organisation that policies should have particular procedures so that work
environment always being healthy.
2.b. WHSMS plays a important role in managing health and safety standard in digital
media because it provides healthy environment. There are main 5 important steps that
should be followed:
 Employees participation with the help of managing leadership.
 Plan a appropriate safety management system to include all important future
activities.
 After planning, implementation of management system is important so that they can
accomplish goal of digital media.
 Monitoring and controlling is important step that should be applicable at all level.
 Reviewing is the last step that should be done by digital media organisation.
Question 3: Answer the following questions regarding the operational environment, including
customer base, company products and services related to the digital media industry.
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3.a. What are the various methods used to measure the operational environment, including
customer base, company products and services related to the digital media industry? Answer
in 50-75 words.
3.b. Write down the steps to determine market viability for a product or service. Answer in
50-75 words.
3.a. It is very important for organisation that they should make operational environment
healthy with the help of WHSMS. But it is not the end of process because it requires
measurement so that they can evaluate deviations and differences that occur due to the
differences between actual and standard performances. It helps in measuring performance
of employees, customers that becomes potential buyers. It includes management by
objectives, employees performance standards and graphic rating scales.
3.b. It is very important for organisation that they should determine market viability for a
product or service (Curran and et. al., 2017). It is useful in preventing the effect that occur
from failure of products or services in the market. There are some important steps that
helps in determining market viability that mentioned below:
 Market research that helps to determine all problems.
 Analysis of industry factors.
 Analysis of competitors of organisation.
 Conducting SWOT analysis so that it determine internal and external factors.
Question 4: Answer the following questions regarding the importance of communication and
work plans in a team environment.
4.a. What are the criteria that managers of digital media industries must consider while
developing digital media marketing objectives? Answer in 50-75 words.
4.b. Describe strategic, tactical and operational planning in the digital media industry.
Answer in 50-75 words.

4.a. Objectives are the key elements of organisation because without clear goals employees
are direction less that they don't know what to do. To make objectives for digital media
marketing, some important factors that should be consider by manager while they develop
digital media marketing objectives. They can be evaluated from SMART goals. It is the
acronym of specific, measurable, achievable, relevant and time bound. It is very important
factors that should be consider by managers in the process of making objectives.
4.b. Strategic planning is the process that gives answer of some important questions that
are 'what we do', 'for whom do we o it' and 'How do we implement'. It is applicable for
whole business not for a single unit (Horlacher, Klarner and Hess, 2016). Tactical planning
is short term planning that focuses on current operations of organisation that works on day
to day transactions. Whereas operational planning help to combining tactical with strategic
goals so that they can plan how to achieve them easily and effectively for dealing with
digital business.
Question 5: Answer the following questions regarding the organisational code of conduct and
values that are consistent with the organisational mission.
5.a. Describe the importance of confirming organisations code of conduct, mission, vision
and values in developing organisational strategy. 50-75 words
5.b. List the three (3) documents used in identifying an organisation's code of conduct,
mission, vision and values. 50-75 words
5.a. For organisation success and growth, it is very important that every member of
organisation should know about their code of conduct, mission and vision. When
organisation make strategy top accomplish their goals and targets so that they should know
all of these important things. To attain organisational objectives top management should
that what are the mission and vision so that they can set goals and objectives. They should
be in ethics or code of conduct that they make or serve to people.
5.b. The three crucial documents that need for identifying organisational code of conducts,
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mission, vision and values are memorandum of association, article of association and
prospectus. Memorandum of association gives information of organisation that show
charter of company. Whereas article of association is refers to the document that shows
duties and responsibilities of organisation setting goals and targets. Prospectus gives all
information that covers code of conduct, mission, vision and values.
Question 6: Answer the following questions regarding the organisational policy and
procedures.
6.a. Why do digital media organisations have policies and procedures? Answer using 50-75
words.
6.b. Identify three (3) policies and procedures a digital media organisation must have. 50
words
A) It is important to follow the policies of workplace as to know about the new place they
are going to work at, so as they are able to post all the content that is related to the
company and reflects company. Also the policies tells about the the roles and
responsibilities that are desirable and employees should do and it helps the employees to
achieve the goals and objectives of the organisation and they come to know about the
material that needs to be shared.
B) The policies that should be followed by digital media organisations are that they should
follow is privacy of information the information should not be shared also it is important to
asses and analyse the risk by making proper forecasts and getting ready and prepared for
them (Jandrić, 2017).
Question 7: Answer the following questions regarding the principles of equal employment
opportunity (EEO) and anti-discrimination.

7.a. What is the purpose of equal employment opportunity (EEO) and anti-discrimination
legislation in the digital media industry? 50-75 words
7.b. What are the grounds of discrimination according to equal employment opportunity
(EEO) and anti-discrimination legislation. List eight (8) grounds. 50-75 words
A) The purpose of the agreement is to safe the employees against discrimination and
promote equality. The employees should be given equal opportunities while working
irrespective of from where they have come. Employees should also be provided good
working environment. This also assures the implication of labour laws in a fair way in
overall organisation. This helps the employees to be positive and motivated towards their
work and helps in success of digital media industry.
B) Discrimination exists when someone is not treated favourably and there is conduct of
harassment, disruptive or coercive and also includes sexual harassment. Also the
discrimination is on the basis age, gender, colour, ethnic background, religion, their
knowledge and skill, educational background of people. There are many points according
to which the employees are discriminated, this is the reason there is need of these
legislations.
Question 8: Answer the following questions regarding the role and positioning of digital
media within the overall business objectives of the organisation.
8.a. What role does digital media play within an organisation? Identify five (5) opportunities
or benefits. 50-75 words
8.b. What are the elements of a successful digital media plan? List four (4) elements. 50-75
words
A) Organisation gets benefits of using digital media as it helps the organisation to increase
the interaction and attract more customers through digital media. The organisations are able
to give a voice to the people and helps to gain public attention over the organisation and
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increases the awareness among people. It has helped organization to collect information
and know about the facts that is helpful in taking decisions. Through the use of technology
the organization is able to complete its operations faster and effectively.
B) The elements of successful digital media plan are search engine optimization means
number of strategies that are used by companies to boost their ranking. Pay per click is also
a strategy that maintains organic ranking as it helps in getting money whenever customer
clicks on the advertisement. Content writing is important as it helps to attract the customers
as the website has good content. Also social media marketing is also a famous element that
is present in digital marketing and helps to gain more customers.
Question 9: Explain each of the following digital media terms in your own 40-80 words.
9.a. Digital asset management
9.b. Digital Wallet
9.c. Metadata
A) digital assets include the videos, pictures and documents and other media’s that can be
used by by them and they have right to use them. It is important to manage the digital
assets as it helps to expand the content storage and that also empowers the employees to
focus on the real matters and work for the best of organisation. The benefits associated
with digital asset management are it automates watermarking of images and tags images
automatically and than uses facial recognition.
B) The digital wallet is kind of software where the details of clients are kept and it is also
called e-wallet. All the passwords and payment information of the user when they purchase
and that helps them to make these purchase faster because of the use of technology.
C) Metadata is data that has information related to and that describes other data. This helps
to gather and summarise the informations it helps to work with instances and data easily.

Question 10: Answer the following questions regarding the roles and responsibilities of
personnel in a digital media industry.
10.a. What does a digital media manager do in a digital media organisation? Answer using
50-75 words.
10.b. Explain the role and responsibilities of a social media and content specialist in a digital
media organisation? Answer using 50-75 words.
A) Digital media manager oversees the website of the company and all other platforms like
Face book, Instagram, Pint-reset, Twitter. The person has to create and work on content
that is to be published on social media (Wang and et. al., 2018). They take care of the
campaigns and their formation and also analyses the success of these campaigns.
B) The social media and content specialist helps the business to grow and online and
increases the engagement of people. The person forms strategies to attract more customers
and provide them with good content so as to improve he website.
11. What are the reasons people participate less in team activities? 40-50 words
There are some reasons of less participative by people in the team activities are hesitation,
lack of morale, low trust, fear of making fun of, disagree with other team members
thoughts, introvert, etc. they are the important reasons that reduce the interaction of people
in team activities that reduce growth of person.
12. What is meant by communication tools and media? 25-30 words
Communication tools and media is the means that help to do effective communication.
They are the important mediums that help to promote two way communication including
group chats and messaging, etc.
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13. List various essential things to be included in a good communication management plan.
40-50 words
There are some important things that should be include in good communication
management plan that are purpose and approach, stakeholders' information, goals and
objectives, etc. They are very important for accomplishing goals and objectives of
communication. It is essential for two way effective communication.
14. Explain various types of report formats. 40-50 words
There are four important types of report format that should be know by every person that
are simple essay, technical report format, letter of transmittal and formal reports format.
Simple essay is useful for writing essays on simple topics that used in high school.
Technical is used for writing on scientific context and letter of transmittal is used to write
miniature report.
15. What is meant by performance? 25-30 words
Performance is the activity that performed by employees in the organisation that should be
measure so that they can evaluate the differences that occur in comparison of standard
performances.
16. List various benefits of teamwork. 40-50 words
Teamwork helps to achieve the goals and objectives of the organisation effectively. The
decision-making of the organisation also improves and the tasks are accomplished on time
(Sackey and Bester, 2016). Their is personal touch while working and employees are
motivated that leads to success of the organisation.

17. What are the guidelines to develop a work plan? 40-50 words
Firstly find the details related to the project and then establish goals and objectives and
allocate the resources and then give roles and responsibilities to the employees and then
make coordination among people. In the end it is important to control the work done.
18. Define work schedule. 25-40 words
Work Schedule means defining the work and then accomplishing tat by competing work on
time. It is important to set targets and achieve them. The work is done according to targets
and achieved effectively.
19. What is meant by a complaint and what it generally consists of? 40-50 words
Complaint means filling suit against the problem faced. It is important to speak against the
problem and file a complaint. Complaint includes all the facts and figures that justify the
complaint.
20. What are the Work Health and Safety requirements required in a company to meet codes
of practice and guidelines? 50-75 words
There are some important requirements that should be considered in Work health and
safety to meet codes of practice that including staff facilities such as toilets, safe
passageways, washing facilities and refreshments (Lund and et. al., 2017).
21. How should one seek feedback and comments to improve the services and practices of a
company? 40-50 words
It is important to take feedback from the customers as it helps to do to the improvements
and take corrective measures that will help the business to achieve the targets and satisfy
the needs and wants of customers. The feedback if addressed properly makes the
organisation to be successful.
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22. What are communication strategies? Explain the types of communication strategies. 50-
75 words
Communication strategies means exchange of info between a sender and receiver. It is
important to use strategies according to the use of technology. They types of
communication strategies are discussed below:
 Verbal communication strategy
 Non Verbal communication strategy
 Visual communication strategy
23. What are the steps involved in a Personal Development Planning (PDP) process? 40-50
words
The steps involved are set goals, then set them according to priorities, then set deadlines,
then try to find out the threats and opportunities, then develop yourself according to the
achievement of those priority and develop support network (Kinkel, Schemmann and
Lichtner, 2017).

REFERENCES:
Books and Journals:
Al-Qallaf, C. L. and Al-Mutairi, A. S., 2016. Digital literacy and digital content supports
learning. The Electronic Library.
Ayo-Imoru, R. M. and Cilliers, A. C., 2018. A survey of the state of condition-based
maintenance (CBM) in the nuclear power industry. Annals of Nuclear Energy. 112.
pp.177-188.
Curran, V., and et. al., 2017. A review of digital, social, and mobile technologies in health
professional education. Journal of Continuing Education in the Health Professions.
37(3). pp.195-206.
Horlacher, A., Klarner, P. and Hess, T., 2016. Crossing boundaries: Organization design
parameters surrounding CDOs and their digital transformation activities.
Jandrić, P., 2017. Learning in the age of digital reason. Springer.
Kinkel, S., Schemmann, B. and Lichtner, R., 2017. Critical competencies for the
innovativeness of value creation champions: Identifying challenges and work-
integrated solutions. Procedia Manufacturing. 9. pp.323-330.
Lund, R. M., and et. al., 2017. Blockchaining systems and methods for frictionless media.
U.S. Patent Application 15/376,375.
Sackey, S. M. and Bester, A., 2016. Industrial engineering curriculum in Industry 4.0 in a
South African context. South African Journal of Industrial Engineering. 27(4).
pp.101-114.
Wang, X., and et. al., 2018. System and method for effectively controlling client behavior in
adaptive streaming. U.S. Patent 10,079,870.
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