Idea Generation and Business Model Development

Idea Generation and
Business Model
Development
5/4/2019

Think Big 1
Contents
Customer/Market problem...............................................................................................................2
Business idea...................................................................................................................................2
Customer benefit..............................................................................................................................3
Business model................................................................................................................................3
Business components.......................................................................................................................5
Key critical success factors of the idea............................................................................................6
Critical risk and assumptions...........................................................................................................6
Feasibility of the idea.......................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Appendix........................................................................................................................................11
Business model canvas..............................................................................................................11

Think Big 2
Customer/Market problem
In the present world, most of people are performing their business operations effectively on
mobile phones. This is the reason due to which the use of mobile phones has been increased
across the world. The people are more inclined towards the use of mobile devices for any kind of
work as they do not like to switch to any other devices such as laptop, tab, or any other. This is
the reason due to which people like to consume branded and expensive phones that can offer
comfort to them while performing business operations. While using the mobile phone on a
regular basis, the people generally deal with the issue of low battery in phones. This makes them
charge their phone repeatedly either through their laptop or through battery backup. However,
the actual issue arises when the businessman and individuals have to travel and at that time they
have to either carry the battery bank devices or chargers through which they can charge.
Sometimes, the customers don't find the time to charge mobile phone and battery bank also gets
finish due to maximum use of mobile phones in meetings and for other purposes. It has been
found that the issue generally occurs with brands like Apple iPhones.
Business idea
The business idea that can contribute effectively in resolving the issues of battery in mobile
through mobile charger case. The emergence of technology can make the company bring
innovation in their products. The new business idea is to introduce the mobile charger case in
which the customers can keep their mobile phone for the charging purpose. The device will be
portable so the customers can carry it anywhere they want and it will include the new technology
so as soon as the customer will keep the phone it starts charging. The customer will keep their

Think Big 3
phones in the business case then they will find a green light that reflects that phone is charging.
This business case will be portable which will be carried by the customers in business meetings
and anywhere they want. The device will be less in weight so that it will be easy for the
customers to carry it.
Customer benefit
Innovation and technology also provide benefits to the customers that will meet their needs in the
market. This new business idea will provide the benefit to the customers, as they do not have to
worry a lot while travelling and while making the use of mobile for their business meetings. This
provides a sense of relief that they have a business case charge with them through which they
can easily charge their phones. This new technology and innovation will provide a high level of
satisfaction to the business customers as well as to the individuals (Alexander & Joe, 2019). In
addition to this, this makes the customers communicate with their family and friends without any
worry of battery.
Business model
A business model is a structure that offers support to the viability of the product or the company.
In simple words, the business model is the company's plan through which they can easily make
the profit. (Refer Appendix)
Key partners: - The partners of business idea include CEO, Board members, Research and
development, Technology suppliers, Agents, Distributors.