Idea Generation - Assignment

IDEA GENERATION

Introduction
Innovation in customer goods industry is
required to be the focus
The idea generated is the pen structured water
purifier
It helps in providing direct idea to the mobile
phones
The needs of the customers have prompted
changes in the innovation of the water purifier
The smart assistance that can be obtained from
the product includes gaining accessibility of the

New idea generated
A pen structured water purifier that can help the
customers travelling around the globe. It can
provide the user with information regarding
salinity and heavy metal contents in water

The market problem
Lack of identification of the target customers
Convincing the people about buying the
product
Availability of key resources