Ideal Job: Marketing Manager

This report provides a job description and discusses the roles and responsibilities of a marketing manager. It also explores the future career opportunities in the field.

IDEAL JOB

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
Ideal Job.......................................................................................................................................1
Job Description............................................................................................................................1
Helpful Resources........................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
APPENDIX......................................................................................................................................5

INTRODUCTION
This report has a job description of marketing manager of a coffee shop, who plays an
important role in any type of organization (Richardson, 2018). Marketing manager in a local
shop and other companies plays several roles which helps them in accomplishing their goals.
TASK 2
Ideal Job
Ideal job refers a job in which an individual can grow and have willingness to perform.
My ideal job is marketing manager. Marketing manager is one who perform several marketing
activities with the main aim to promote services and products of the company.
Reason of this job role: The main reason of selecting this job role is it is my interesting
job role and I like to communicate with different types of customers. The main role of marketing
manager is to communicate and influence different types of customers and make them aware
about features of coffee. By performing activities of marketing in efficient manner, I like to
prove my worth and effectiveness (Leonardi, 2018).
Willingness to work in a company: As a marketing manager I would like to work with
big and popular company such as ASDA, Sainsbury's. But I think I have several skills which can
make me able to perform marketing activities for my own coffee shop. The main aim of working
for coffee shop is to attract wider range of customers and increase brand image of a company
who is not popular yet.
Job Description
A job description is a written document which consists all tasks, duties and
responsibilities of an individual. In the context of marketing manager, it can be said that for
performing marketing activities, an individual requires several skills. An effective team working
skills, communication skills, creativity skills, adaptability skills plays an important role.
Adaptability and communication is the main key of the success of marketing because marketing
manager have to deal with different types of customers and have to change themselves as per the
changing needs.
Roles
 One of the main role of marketing manager is to research about current trends of
marketing and identify needs of customers.
 Developing a marketing plan on which basis they perform.
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 Market segmentation or targeting a group of people in order to attract customers to the
great extent (Nuttavuthisit and Thøgersen, 2017).
 Dealing with competition.
Future career opportunity: Marketing manager is considered the main key of the
success of an organization. There are several jobs and employment opportunities which are
available for marketing manager such as: marketing director, business development manager and
public relation specialists.
Importance of this role: Marketing manager helps an organization in promoting as well
as selling its products and services. It can also help them in taking competitive advantages,
increasing sales and making a strong position in the market by attracting customers (Spears and
Parrish Jr, 2019).
Helpful Resources
Facebook
It is the social media network which is being majorly used by people for different
purposes. In the context of business purpose, it can be said that it can help entrepreneurs or
marketing manager to increase their knowledge about all activities which are required to perform
for accomplishing goals of coffee shop industry. Facebook also allows entrepreneurs or
marketing manager to understand the competition and marketing trends as well as their
strategies. Entrepreneur can promote their business on this platform as it is the popular social
media platform which are being used by many people (Escobar-Rodríguez and Bonsón-
Fernández, 2017). It has some features which help business to promote their products like
marketplace is a feature which allow business to purchase and sell their products to customers
which are interested. This will also increase the market share of the coffee shop and also attract
more young customers from the Facebook users. Facebook also has call options by which
marketing manager contact with diverse customers.
Twitter
It is also an effective social media platform which are being mainly used by businessman
and people to share information and their views. Marketing manager of coffee house can
increase their knowledge by following some successful marketing managers stories and their
ways and create better understanding about business ethics and employability skills. It will help
him/her out to promote his/her business and increase the efficiency of business. By making an
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effective use of Twitter it can increase its skills by taking feedbacks and views of others
(Anderson, 2018). By analysing views and feedbacks he/she can know effectiveness of its
performance and products' quality.
CONCLUSION
From the above study it has been concluded that marketing manager played a vital role in
increasing sales and promoting products of an organization. It has also shown some roles and
future career opportunities for marketing manager.
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REFERENCES
Books and Journals
Anderson, C., 2018. Twitter Marketing: A Beginner Guide To Get Success In Your Business
(Volume 4).
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Leonardi, P.M., 2018. Social media and the development of shared cognition: The roles of
network expansion, content integration, and triggered recalling. Organization Science.
29(4). pp.547-568.
Nuttavuthisit, K. and Thøgersen, J., 2017. The importance of consumer trust for the emergence
of a market for green products: The case of organic food. Journal of business ethics.
140(2). pp.323-337.
Richardson, M., 2018. Identification and analysis of marketing manager competences that
determine marketing department capabilities and the underlying importance of courage
traits(Doctoral dissertation, Aston University).
Spears, J.L. and Parrish Jr, J.L., 2019. Is security requirements identification from conceptual
models in systems analysis and design: The Fun & Fitness, Inc. case. Journal of
Information Systems Education. 24(1). p.2.
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APPENDIX
Person specification of marketing manager
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