Identification and Analysis | Strategic issues and Challenges

Running head: UNDERGRADUATE MAJOR PROJECT
Undergraduate major project
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Undergraduate major project1
Question 1. Identification and analysis of the strategic issues that is being faced by London Ambulance Service NHS Trust.
Point Strategic Issues Evidence from different
references (financial, reports,
news etc.)
Model(s)/Theory(ies)
1. Political issues Political stability is one of the major issues that has been faced
by the organisation since a long time.
Due to changes in the political
parties, there has been various
changes in the laws of the country
bringing in changes in the
organisation (Coster et al. 2017).
This turns out to be one of the
major issues as with the changes
in the laws the organisation is
being impacted financially.
PESTEL analysis
2. Internal issue Extra time taken to reach the patients due to lack of vehicles
and employees who are enable enough to handle serious
It has been notice the SWOT
analysis performed by Aksu and
SWOT analysis

Undergraduate major project2
patients. BAYAR (2019) that the lack of
employees is a weakness of the
organisation.
3. Competitive Issue Increase in the number of competition in the market. With the development of the
market and people being more
aware of their health. Various
other organisations has been
development who are providing
better services than London
Ambulance Service NHS trust
(Sarfo-Frimpong,, Oduro, Forson
and Bonney 2017). Hence, the
organisation must try to develop
its weakness.
SWOT analysis

Undergraduate major project3
Question 2. Identification and analysis of three challenges that are being faced by London Ambulance Service NHS Trust.
Point Challenges Evidence (financial, reports, news
etc.)
Model(s)/Theory
1. Cooperation with the
clients
The patients’ family is often not convinced with the delay in
the serviced that leads to issues in handling patients (Nuttall et
al. 2019). This also creates a negative impression on the
patients and as a result, they do not opt for the service later on.
In most of the case that has been
taken place in last moth it has
been observed that the patients are
not must convinced to use the
service for the next visit. It has
been understood from a survey
that has been carried out last
month.
SWOT analysis
2. Cooperation among
the employees
The lack of able workers or employees is one of the major
factors that the organisation has been facing to run the service
efficiently (Arshad, Noordin and Othman 2017).
From the SWOT analysis that has
been recently conducted by the
organisation it is evident that the
lack of employees in the
SWOT analysis