Identification of Marketing Mix and Target Market

Running head: IDENTIFICATION OF MARKETING MIX AND TARGET MARKET
IDENTIFICATION OF MARKETING MIX AND TARGET MARKET
Lovepreet Kaur
Name of the University
Author Note

1IDENTIFICATION OF MARKETING MIX AND TARGET MARKET
Response to Question 1:
The website selected for the identification of marketing mix and the target market is
Three Farmers, founded by Natasha Vandenhurk in the year 2008 located in Saskatoon
(Saskatchewan — Canada Business, 2019).
The website: http://www.threefarmers.ca
Response to Question 2:
Part 1:
Product line of Three Farmers offers a range of plant-based snacks. The snacks items
consists of Roasted Chickpeas, Camelina Oil, Pea Pops, Crunchy Little Lentils. The products
are manufactured with organic and quality elements.
Part 2:
The target market for the offered products are based on demographic and
psychographic groups. Demographic groups on the base of age, gender and psychographic
groups based on interests and activities such as women, economically stable, young snackers
as well as to families. Women’s indulgence in snacking is less than men, but whenever they
do they prefer healthy options which constitutes of 78% of their total snack consumption.
Although, men are considered to be the significant target group, but health related marketing
can be projected especially towards women. Youngsters are becoming more conscious and
aware of a healthy lifestyle and are in a constant search for naturally produced food products.
Part 3:
The prices of the main products of Three Farmers are lsited below:
Pea Pops- $24.00 (90 gm)